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Targeted Advertising and Major Shareholders Bode Well for Junior Technology Firm
By: AllPennyStocks.com News
February 2, 2012
Advertising has been taken to new levels with the coming of the digital age. Legacy advertising, such as in magazines and newspapers still has its place, but digital and mobile advertising has certainly taken a much stronger roll. Competition is tough in the online game. Yahoo (Nasdaq:YHOO) has recently struggled selling both display and search advertising, as revenue and net income both dropped during the fourth quarter 2011 as compared to the year prior. AOL (NYSE:AOL) saw the opposite with advertising revenue rising by 10 percent to $363.8 million for the fourth quarter 2011 as compared to the 2010 quarter. Clearly, just judging by the dollar volumes from two of the big boys in the industry is reflective of just how sizeable online advertising has become.
Helping drive smaller companies is new technologies that are really honing-in on target demographics to maximize conversion rates from ads. Companies such as iSign Media Solutions Inc. (TSX-Venture:ISD) are targeting mobile interactive advertising for clients near their physical locations, while companies like VoodooVox Inc. (TSX:VVX) are focused on driving online sales by using cutting-edge consumer analytics to provide smarter mobile advertising services via the cloud to publishers, advertisers and operators. Diversified in its offerings, VoodooVox, which represents the combined assets and knowledge base of three companies, Call Genie Inc., UpSnap Services, LLC and VoodooVox, now processes billions of advertising transactions for a marquee list of global clients and partners. The company’s solutions are being used in twelve countries around the world. VoodooVox was formerly called Call Genie Inc., until a name and ticker change was executed on January 17, 2012.
VoodooVox has some definite heavy hitters as shareholders, including the likes of Goldman Sachs, SoftBank Capital, Steamboat Ventures (Disney), Apax Partners, Berkshire Capital, Front Street Capital and AGF Management.
Involved in what local media and advertising expert BIA/Kelsey called last month “the fastest growing advertising medium on the planet,” VoodooVox has amassed a team of a wide range of industry experts from software, finance, telecommunications, advertising and more between the three companies under its brand. "We have assembled all the critical pieces to become the smarter mobile advertising company," said Michael Durance, CEO of VoodooVox.
Deals have come in quickly under its new name with a contract and new relationship with Danish Telecom major Telia Danmark released last week. VoodooVox will be providing a data cleansing, verification and enhancement software module for Telia Danmark that will allow them to provide enhanced, accurate listings data to their customers.
Today, VoodooVox disclosed that it has entered into a contract with pluriME International Inc. to develop and execute on advertising campaigns designed to drive users to pluriME's new online deals platform called pluriDEAL. Tapping into the thriving “best deal” marketing and advertising services, pluriDEAL offers merchants a low cost, low risk approach to attracting and retaining new customers through local discounts, online deals and getaway deals.
Per the one-year contract, VoodooVox will use its ad network and solutions to develop and execute on advertising campaigns designed to attract consumers to the pluriDEAL website to purchase items and participate in the "competitions". VoodooVox will be principally compensated through a revenue sharing program with pluriME.
Shares of VVX looked to have bottomed in December of last year when they touched 7 cents; which was followed quickly by a rise that took shares back up to 13 cents. A pullback near the lows has happened, but shares are on the rise again with today’s news, signaling that the chart and the company may be worth a closer look. Proper due diligence is encouraged.
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