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Clearly Canadian Beverage
Corp.: It Satisfies One Of The Most Basic Human Needs - To Be
Hydrated
by Glenn Wilkins - AllPennyStocks.com News Reporter
June 21,2006 (AllPennyStocks.com Media, Inc.) - With the move
toward a more health-conscious society, one concerned with
weight, having clear lungs and preserving the quality of life,
water, in all its forms, plays a vital role. So competition
among outlets producing beverages - the non-alcoholic kind -
remains fierce.
It should hold no surprise, therefore, that one of the
fiercest competitors in this derby hails from Canada, home to
almost a quarter of the world's freshwater supply.
So is it also appropriate that Clearly Canadian Beverage
Corporation (OTCBB:CCBEF)
has been a player in the flavoured and oxygenated water
business for nearly 20 years, its being headquartered in
Vancouver, by the Pacific Ocean.
Though the company's stock is only now starting to feel its
oats as a serious investment vehicle, Clearly Canadian has
over the years sold over 90 million cases of its product to
markets in Canada, the U.S. and overseas, the equivalent of
about two billion bottles worldwide.
Returning to the health theme, one selling point of those
products has been that they carry half the carbohydrates and
only about 45 calories per eight-ounce serving. And while the
brand may have ducked below our collective radar screen for
several moons, an aggressive new marketing strategy is
starting to change that, which should prove hopeful news for
bargain-conscious investors.
Early this year, the Company launched a formal re-launch
with reformulated beverages, and new looks to its bottles. The
new lineup is delivered in a clear, maple-leaf embossed
bottle, boasting all-natural, no-preservative flavour formulas
in cherry, blackberry, strawberry, not to mention zero-calorie
flavours in pink grapefruit and blueberry for those wary of
their waistlines. The new Clearly Canadian bottles also
feature updated graphics reminiscent of what the Company calls
the product's true heritage that made the firm famous in the
first place.
People who frequent flavoured waters appear to be cheering
the change, with beverage industry experts giving the
re-launch rave reviews, particularly the taste of the
zero-calorie product; one source, BevNet, calling it "among
the best of what we've seen in the diet category."
Add to this an ambitious consumer awareness project in the
U.S. the company has just launched with the help of the
Denver-based BrainStorm Group (which masterminded a
phenomenally successful campaign to promote Mike's Hard
Lemonade), and one is served notice that Clearly Canadian is
clearly determined.
Cash registers of the stores that carry the product have
sung a merry tune, too, a sound that has reverberated onto
Clearly Canadian's ledger, which now sports a deeper shade of
black.
April 2006 revenues showed a 33-per-cent gain over the same
month the year before. In the first four months of this
calendar year, the Company has posted solid double-digit
revenue jumps, the first such gains in five years.
For the six months that ended with March 2006, the Company
reported a 147-per-cent improvement in revenues over the same
period the year before.
From the investment perspective, Clearly Canadian announced
at the end of May $2.6 million U.S. in financing, through a
series of non-brokered private placements, to help back this
incredible growth the company foresees.
Investors considering this stock (which trades under the
symbol CCBEF) may notice from its stock chart, the consistent
upswing that its held on for the last six months or so. With
daily trading volumes in the tens of thousands of shares,
CCBEF's price climbed to its 52-week high at the day of this
article to $4.41 U.S. and saw its yearly low of $1.01 last
September. In more ways than one, the fizz is returning to
Clearly Canadian.
Bottoms Up!
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