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TBYH:Supplying The Cellular Demand

by Glenn Wilkins - AllPennyStocks.com News Reporter

November 22, 2005 (AllPennyStocks.com Media, Inc.) - From the cute rings that herald their conversations to the high-decibel volume of the people who engage in those conversations, cell phones are among the most irritating, and yet, most popular inventions ever. Everyone, it seems, needs one, sometimes more than one, for making dinner appointments, arranging business get-togethers, just to let family and friends know they're on the way, or just to chat (even in the middle of heavy traffic). No one needs to explain their appeal, their ease of operation, their (relative) privacy, and their relative cheapness to own.

North Americans know the phenomenon of the cell phone well. The Chinese
appear to know it better, as one of the fastest growing markets for cell phone use is the country behind the former "bamboo curtain". China has become the world's largest mobile communications market, by leaps and bounds, with more than 300 million Chinese using cell phones, a number expected to reach 400 million by year's end. More people use cell phones in China than live in the United States, and not just for the above reasons, but also for playing games, downloading music and all sorts of high-tech activities.

One company that appears to have a foothold of this market is Shanghai Sunplus Communications Technology, and its parent company T-Bay Holdings, Inc. (TBYH:OTCBB) which since September has owned 95 per cent of Sunplus, and the results out of the cell phone market in China have been utterly staggering. In a fiscal 2005 ending in March, Sunplus alone made nearly $34 million in revenues, with nearly $6 million in profit (all figures in U.S. dollars unless specified otherwise).

It proved no fluke: T-Bay was cheering in late November, with significant second-quarter earnings growth. The Company reported net income of $2.5 million in the three months ending with September, as compared to $185,000 for the same period in 2004. Net income for the six months ended September 30, 2005 was nearly $3.2 million as compared to $1.1 million for the same quarter the year. The revenues for the three months ended September 30 were $8.3 million, slightly better than the same period the year before.

Established in the fall of 2002, Sunplus is a Sino-foreign joint venture providing total solution and full-range design services to leading mobile handset brand owners in China. Its near-200 staff is engaged in providing services including product design, mechanical design, module architectural design, manufacturing and technical support. Major customers of Sunplus include CECT, Panda Electronics and Siemens Mobile.

There are currently four different technology groups under which most cell phone manufacturers find themselves. Tier one production involves either placing one's label on the products or assembling the components from OEMs; tier two includes product design; tier three involves both, along with design and manufacturing of the module and hardware platform.

And then, there is tier four, which includes all three others plus design and manufacturing of the chips. Most cell phone makers in China are tier one or two, while Sunplus has the technology to provide three of the four levels of production.

Given all these events, Sunplus and T-Bay, its parent company, have big plans beyond conquering the Chinese market, no small feat in itself. With foreign makes such as Alcatel and Fujitsu announcing joint ventures to build mobile networks for third-generation (3G) services in China, Sunplus, not to be outdone, has launched its own 3G research and development program, to deliver what Chinese consumers demand in the latest technology. T-Bay has not ruled listing on the AMEX and Nasdaq exchanges. Its stock currently lists on the Over-The-Counter market under the symbol TBYH.

Clearly, the market for this company's product is big and only growing, and investors who wish to share in this prosperity may find themselves in luck. As November was easing to a close, TBYH was in the lower half of a 52-week trading range that peaked last December at $5.10, sinking to 65 cents in mid-May. Current levels have the price around $1.80, even with the glad tidings of good profit results. With all the recent happenings with TBYH, investors would be well advised to keep a close eye on this company.

 

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