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American Company Spotlight

Clearly Canadian Beverage Website: Click Here

• Enters 2007 debt free and with $5 million in cash.
• Announced the launch of our new non-carbonated Natural Enhanced Waters: dailyEnergy, dailyVitamin and dailyHydration, a certified organic essence water. These new Natural Enhanced Waters are low or zero-calorie, flavorful, health conscious offerings with no preservatives or artificial sweeteners. The New Era for Clearly Canadian has begun.
• For '07 the Company plans to actively pursue acquisition opportunities to strengthen its foothold in the beverage sector and diversify into the complementary organic snack sector.
• Signed two-time reigning NBA/MVP Steve Nash to a three year contract as Company spokesperson.
• Strong brand recognition, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide.
• Is exploring licensing agreements to include the Clearly Canadian name on a variety of other products.
• Plans expansion of its products into Asia.
• Signed a distribution agreement with Intrastate Distributors, for distribution of Clearly Canadian brands in Michigan.
• In its continuing efforts to strengthen its distribution system, Clearly Canadian is establishing a network of strong independent distribution partners focused on growth in the alternative beverage sector.
• Clearly Canadian's enhanced water and energy drinks boast of all-natural flavors and no preservatives in keeping with healthier diet trends.
• The “New Age Beverage” segment has been showing exponential growth since the 1990’s and is now estimated to be a $14 billion industry.
• Sales and marketing talent includes personnel with experience managing national brands such as Snapple, Yoo-Hoo and Weight Watchers.
• Strong management team has completed corporate restructuring resulting in significantly lower fixed administrative and infrastructure cost and much improved operating margins.

Profile

Clearly Canadian (CCBEF) Based in Vancouver, Canada. CCBEF is a leading producer of premium beverages, including Clearly Canadian Sparkling Flavored Waters, Clearly Canadian Daily Vitamin Waters and Clearly Canadian Daily Energy Waters, which are distributed in the United States, Canada, the Caribbean, Korea, Indonesia, and other countries.

The Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Its products are considered “new age” beverages, a category which became identifiable in the mid-1980s. New age beverages are distinguishable from traditional soft drinks in that they generally contain natural ingredients, less sugar, and less or no carbonation. Clearly Canadian's sparkling waters boast of all-natural flavors and no preservatives in keeping with healthier diet trends without sacrificing the same great taste experience that Clearly Canadian consumers have come to expect.

CCBEF has three wholly-owned subsidiaries: CC Beverage (U.S.) Corporation; Clearly Canadian Beverage (International) Corporation; and Blue Mountain Springs Ltd.

What To Look For?

• Dramatically increasing revenues.
• The launch of new enhanced products.
• Diversification through acquisitions of companies that would compliment its product offerings.
• New distribution lines and strengthening of its foothold in the beverage sector.
• Expansion into Asia.
• Strengthening of management and sales team.
• Streamlining of operations.
• Possible Airing of TV Series focused on Clearly Canadian's comeback.
• Possible move to a Nasdaq listing.

Products

The New Clearly Canadian Beverage Corporation is on a mission to recapture a leadership position in the fast growing "Alternative Beverage" category, a $14 billion market. Using the Company's strong brand recognition (more than 2 billion bottles sold) and history of delivering great tasting, innovative products in order to compete for significant market share of this high margin industry.

CCBEF has recognized the heightened demand in today's marketplace for healthier food and beverage choices that provide a lower carbohydrate and calorie choice and still deliver on taste. They have reformulated Clearly Canadian to meet the needs of contemporary consumers while staying true to the legacy of great Clearly Canadian flavors.

In addition to the six natural flavors offered in Clearly Canadian's Sparkling Flavored Water line, the Company has just introduced three new product lines. They are dailyEnergy, dailyVitamin and a certified organic essence water line called dailyHydration. All are either low or zero-calorie, flavorful, health conscious offerings.

Clearly Canadian dailyHydration

Want to make those simple daily tasks, like drinking 8 glasses of water per day, a little more exciting? Clearly Canadian has solved the worldwide conundrum of being bored by plain old drinking water. Hydrating yourself has never been more enjoyable! With a subtle hint of organic lemon or orange flavor to the pristine Canadian artesian water. And don’t be afraid to drink up – there are no sugars, sweeteners or calories.

• The ONLY Certified Organic essence water
• Sugar free/unsweetened
• Zero calories per bottle
• Subtle fruit infusions: Organic Lemon and Organic Orange
• Preservative-free
• Non carbonated
• Pristine Canadian artesian water
   

Clearly Canadian dailyEnergy

Disinterested or intimidated by extreme energy drinks? Clearly Canadian’s dailyENERGY is now the preference for many because it’s packed full of flavor but also gives that sustainable energy boost you crave. At last, an energy drink with a gulp-able non-carbonated formulation featuring a bold raspberry and a refreshing pink grapefruit flavor. Say goodbye to the hardcore cans and somewhat medicinal taste of other leading energy drinks. Enjoy the full-fruit flavor impact of dailyENERGY!

• The best full flavored, sustained energy boost
• Fortified with taurine, caffeine, vitamins & minerals
• Bold fruit flavors: Raspberry and Pink Grapefruit
• Preservative-free
• Non carbonated
• Pristine Canadian artesian water
   

Clearly Canadian dailyVitamin

Don’t have time to ensure you’re getting adequate nutrition? dailyVITAMIN quenches your thirst with natural fruit flavors and revives you with stimulating blueberry and tropical fruit aromatics. At home, on the go, anywhere; there’s now a refreshing way to ensure that you’re receiving your daily intake of the key vitamins and minerals that you’ve been missing out on. And with just 25 calories per bottle, please drink to your health’s content.

• The ONLY LOW CAL vitamin & mineral drink
• Free from artificial sweeteners
• Just 25 calories per bottle
• Natural fruit flavors: Tropical and Blueberry
• Preservative-free
• Non-carbonated
• Pristine Canadian artesian water
   

Clearly Canadian Original Sparkling Beverages

Each of the thirst-quenching fruit beverages including, Blackberry, Cherry, Strawberry Melon, Peach, Raspberry Cream and Orange Pineapple starts with pure, refreshing water. The line-up of Clearly Canadian naturally flavored sparkling waters have a remarkable ability to deliver an authentic fruit flavor experience with each refreshing gulp. How so you ask? Because they use the skills of their in-house flavor experts to get the crisp, refreshing taste just right by adding a variety of robust, all-natural fruit flavors. For sweetness, Clearly Canadian adds real cane sugar, a natural alternative to the high-fructose corn syrup typically found in colas and soft drinks. And, for just a hint of tartness, they add citric acid, commonly found in lemons, limes and pineapples. (Of course, no preservatives.)

Clearly Canadian ZERO Sparkling Beverages

Clearly, Carb and Calorie-free. Sweetened with Splenda, the ZERO sparkling fruit beverages deliver the same crisp, refreshing taste as the regular sparkling beverages without calories, carbohydrates or guilt.
 

History

In 1988, Clearly Canadian sparkling flavored water captured the taste of a new generation of beverage consumers. In the process, Clearly Canadian helped pioneer what is now called the New Age or Alternative Beverage category, a beverage category where innovation is the single greatest driver of growth.

Over the years, Clearly Canadian Beverage Corporation has established a reputation for innovation, allowing the Company to differentiate its products in the marketplace. New products and dynamic packaging give consumers exciting new reasons to buy Clearly's brands. Equally important, innovation gives retailers a compelling reason to feature CCBEF's products prominently on their shelves.

New, more convenient, more contemporary packages also help CCBEF stand out from the competition. Packaging has been extremely important to the success of Clearly Canadian ever since the brand first hit the shelves in 1988. The original pear-shaped 11 oz. blue glass bottle stood out dramatically in a sea of cans and plastic containers. An overnight success, Clearly Canadian was soon distributed nationally throughout North America and expanded internationally to Europe and Asia where the Clearly Canadian phenomenon began anew with consumers.

Almost overnight, Clearly Canadian found itself competing against a proliferation of new brands that suddenly entered the Alternative Beverage category. New segments within this category such as ready-to-drink iced teas, bottled water and sport or energy drinks emerged to challenge the sparkling flavored water segment. Many of these competitors have faltered or fallen. Many have greatly enlarged the category, legitimizing alternative beverages as a real brand, not just a fad.

The arrival of 2007 finds Clearly Canadian with a debt free balance sheet, a world famous Company spokesperson in two-time NBA/MVP Steve Nash and a revamped product line containing all natural flavors and no preservatives. The next chapter in this great Company's history promises to be very exciting for investors.
 

Press Releases

Clearly Canadian Announces Big Geyser as New York Distributor (Mon, Jan 29)

Clearly Canadian Launches Highly Anticipated Natural Enhanced Waters (Thu, Jan 25)

Clearly Canadian Announces New Michigan Distributor (Tue, Jan 23)

Clearly Canadian Issues Update Letter from the President (Thu, Jan 18)

Clearly Canadian Announces New Distribution Strategy (Wed, Jan 17)

CLEARLY CANADIAN BEVERAGE CORP Financials (Fri, Dec 22)

Clearly Canadian Announces Appointment of Auditor (Thu, Nov 2)

Management

Clearly Canadian Beverage Corporation
2267 10th Avenue W
Vancouver, B.C.
Canada V6K 2J1

Shareholder Relations
Steve Cook, 1-800-983-0993
Email:investor@clearly.ca

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