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American Company Spotlight

 

Century Group, Inc. Website: Click Here

Information As Of July 24, 2007

Exchange: Pink Sheets Market Cap: 40.1 Million
Outstanding Shares: 114.7 Million 52 Low / High: $0.05 / $0.70

Price July 24, 2007: $0.35

CEYG Recent Stock Quote and News: Click Here

"Non-Traditional Solutions to Traditional Media Problems"


Overview

Century Group provides exciting new opportunities in non-traditional revenue and content offering in the online media space to compliment offline advertising and marketing. Century Group is currently investigating partnerships to provide traditional media stations with value-added opportunities to generate revenue and enhance profitability while providing the consumer with addictive and recurring content that will drive those revenues for the broadcasters.

Century Group's subsidiary, BroadcastBid.com is in the marketplace with a unique product that fills a definite need in traditional media companies and which will offer auctions similar to eBay that may find it increasingly hard to attract revenue from modern Internet media users. BroadcastBid.com offers radio stations different ways to generate non-traditional revenue, from set-price sales to classifieds.


Investment Highlights

  • Announced that it is ahead of Company plans with over 160 individual radio stations signing agreements to use BroadcastBid.com's online auction and advertising platform.
  • Radio promotion of local online auctions is a solid business strategy that cannot be duplicated by online media, or satellite radio competitors.
  • Relationship with Clear Channel Radio that established Broadcast Bid as a nation-wide radio auctions and e-commerce provider.
  • Designed specifically for the broadcast industry, BroadcastBid.com is fully customizable and easily integrated into daily operations of a station.
  • Announced new features and product updates that have made it more useful as a tool to generate revenue than ever before.
  • Innovative concept strongly appeals to radio stations as a new medium for advertising revenue. The novel promotional power of radio and the unique revenue opportunity of auctions are combined to create a new and powerful business model.
  • Concept creates a win-win-win scenario for Radio Stations, Advertisers, and Century Group.
  • Account specialists work with each station to assist them in sales and marketing and such special promotional vehicles as fantasy auctions, gift certificate auctions and much more.
  • Operates exclusively on a revenue-sharing basis, leaving no risk to any station adopting its model and finding out just how easy it is to monetize their listening audience with renewable, addictive content.

Profile

The problem? Radio usage has grown while advertising revenue has shrunk.

The solution: Century Group has found a way to supplement broadcast revenue with the internet's growing reach and profitability in a winning strategy.


Content consumption is changing over from the broadcast model that has lasted for fifty years. Both radio advertising and internet advertising are currently a 20 billion dollar a year business. Radio advertising is trending downwards, though, and internet ad revenues are growing every year. Clearly, finding a way to supplement broadcast revenue and market with the internet’s growing reach and profitability is a winning strategy.

Century Group is providing exciting new opportunities in non-traditional revenue and content offering in the online media space to compliment offline advertising and marketing.

CEYG is ahead of Company plans with over 160 individual radio stations signing agreements to use its BroadcastBid.com's online auction and advertising platform.

The sign-up rate is now seeing more than one new station every business day become a new BroadcastBid.com user. The success of the marketing program is based upon the ease of use for radio stations to generate new sources of revenue by becoming part of BroadcastBid.com's auction network. The pre-populated auctions are clearly very attractive for traditional radio broadcasters looking for creative ways to increase online revenue that convert radio websites from cost centers to revenue centers.

The powerful product platforms propelling BroadcastBid.com are the 150 different name brand manufacturers representing 200,000 different products. The free signup makes this revenue-based performance model a fast sell.

According to Daniel Bordui, Century Group President, "Station managers are actually shocked. Their response to BroadcastBid.com is pure amazement at the cash that auctions generate. Most say that for them it's found money. All they have to do is mention the auctions that are happening on the air, and boom -- the cash register starts to sing. One station group generated $20,000 a month in additional revenue, and as we add more stations and station groups, we will not be at all surprised to see that number surpassed."

In addition to the live auctions, listeners can purchase classified ads much like Craig's List. Listeners can post their own ad in the classified sections with the options that we offer to them on auction sites all of which we host and maintain for the stations.


Products and Services

Century Group provides exciting new opportunities in non-traditional revenue and content offering in the online media space to compliment offline advertising and marketing for broadcasters.

Its subsidiary Broadcastbid.com has a unique product that fills a definite need in traditional media companies and which will offer auctions to advertisers similar to eBay. BroadcastBid.com offers radio stations different ways to generate non-traditional revenue, from set-price sales to classifieds.

Designed specifically for the broadcast industry, BroadcastBid.com is a fully customizable and easily integrated radio auction website that fits seamlessly into daily operations of a station. The auction platform is easily branded to the look of any station, easy to operate and costs nothing. BroadcastBid.com populates auctions with thousands of great products, so stations make money by just being part of the network. The real opportunity, though, is for the station sales team to offer auctions to current advertisers as a way to compliment their on-air presence, or as a way to engage new accounts that may not immediately have budget for an ad buy.

BroadcastBid.com test stations have had success with gift certificates from area businesses and fantasy items created and offered by personalities. This is a revenue opportunity that is flexible and lends itself to the creative nature of personalities and staff.


Recent News and Press Releases

Century Group's BroadcastBid.com Realizes Revenue Synergy Between AM/FM Radio, Cellular Phone Users (Tue, July 24)

Century Group's (CEYG.PK) BroadcastBid.com Saved the Internet Radio Star? (Mon, Jul 23)

Century Group's BroadcastBid.com Radio Auction Program Climbs to Over 100 Radio Stations and Networks Nationwide (Mon, Jul 16)

Century Group's (CEYG.PK) BroadcastBid.com Helps Radio Stations Realize Revenue From Hard-to-Reach Demographics (Tue, Jul 10)

Century Group's BroadcastBid.com Turns Dial Up (Mon, Jul 2)

As Radio Revenue Declines, Alternate Income Sources Needed (Thu, Feb 22)

Century Group, Inc. to Focus on Providing Non-Traditional Revenue for Broadcast Media (Thu, Feb 8)

Century Group, Inc. Names Daniel Bordui as New President (Wed, Feb 7)


Management

Daniel Bordui - President

Daniel Bordui is Founder and President of BroadcastBid.com. While at BroadcastBid.com, Dan negotiated the relationship with Clear Channel Radio that established Broadcast Bid as a nation-wide radio auctions and e-commerce provider.

He has over 12 years experience in radio and broadcast media, more than half of that devoted to generating non-traditional revenue for radio stations. A visionary who sees the opportunity that the internet presents traditional broadcast media, his experience in generating internet revenue has started two successful companies and earned millions for broadcast media.

NTR Auctions – Founder and President

Dan founded NTR Auctions and negotiated all of its market to market expansions over the course of the two years that he ran NTR Auctions.

NTR Auctions was a localized radio auction platform that offered radio stations non-traditional revenue (NTR) through internet sales. Started with just one station in Orlando, FL, WLOQ, it doubled traffic to the station’s website and generated enough revenue to be exported to other stations on a market-by-market basis. NTR Auctions was eventually expanded into national radio auctions site and leading NTR provider BroadcastBid.com.

Cox Radio – Account Sales Management

Over the course of his 8 years at Cox Radio, Dan Bordui managed local, regional, and national sales accounts, attended industry-sponsored training events in customer focused management, and generated millions in internet marketing and sales as part of Cox Radio’s NTR and Internet Marketing Department.

Cox Radio, Inc. (NYSE: CXR) is one of the largest radio broadcasting companies in the United States. The Company operates, acquires and develops radio stations primarily in markets ranked 10-70 based on revenues. A majority of the Company's stations are concentrated in the Sunbelt. Cox Radio owns, operates or provides sales and marketing services to 80 stations in 18 markets. This radio portfolio includes 67 FM stations and 13 AM stations. In 15 of its 18 markets, Cox Radio operates three or more stations.

Contacts

Century Group

100 W Lucerne Cir Suite 601
Orlando, Florida
Telephone: 407-316-8906
Fax: 407-849-9834

Email: contact@centurygroupus.com


FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect Century Group, Inc. current expectations about its future results, performance, prospects and opportunities. Century Group, Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause Century Group, Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.


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