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American Company Spotlight

 

Cross Atlantic Commodities Inc. Website: Click Here

Information As Of July 16, 2008

Exchange: OTCBB Market Cap: 200K
Outstanding Shares: 400 Million 52 Low / High: $0.0003 / $0.15

Price July 16, 2008: $0.0005

CXAC Recent Stock Quote and News: Click Here

'Cross Atlantic Commodities, Inc., manufactures, distributes and markets specialty food products and general merchandise to large food chains, clubs and mass merchants. Through the Company's moniker, Import Foods Division, CXAC assists overseas manufacturers in the conformities of US packaging and label standards.'


Overview

Cross Atlantic Commodities, Inc. is a diversified commodity importer and holding company, specializing in the coordination of bringing unique food products from the source to commercial worldwide markets. Cross Atlantic Commodities' offices in New York, Miami, provide global reach and focus on product diversification. Cross Atlantic Commodities will through its wholesale food division work with major retailers in sourcing and importing unique food items for the US markets.

Cross Atlantic Commodities, Inc., (CXAC) manufactures, distributes and markets specialty food products and general merchandise to large food chains, clubs and mass merchants. Through the Company's business name, Import Foods Division, CXAC assists overseas manufacturers in the conformities of US packaging and label standards.


Investment Highlights

  • CXAC’s three-year revenue goal is $9.3 million. Management expects to achieve this goal through placement of its products in major retail venues throughout North America. The first year post-funding, the Company expects to achieve revenues of $6.5 million.
  • The Company expects margins in excess of 20% from revenues in 2008.
  • CXAC announced in June 2008, that it had signed an 18 month marketing agreement that would entitle CXAC to direct access to nearly 4,000 top national food chains and major food club stores.
  • CXAC's product line includes a waterless car wash product that is an eco-friendly product that combines a bug removal, car cleaning solution and wax in one bottle, Fruit2 Go, a one of a kind packaged fruit product that is 100% Natural with no additives or preservatives, Re-Juv – Anti Wrinkle Cream which is a fast-acting anti-wrinkle cream as well as a super moisturizer and lastly, Dr. Beer Gourmet Pasta which is an organic, gourmet pasta.
  • According to the International Carwash Association (ICA), people spend more than $22 Billion for professional cleaning in 2008, whereas the Supermarket and grocery Industry (excluding Convenience Stores) hit $444 billion in 2005 growing to $720 billion by 2008 in the United States according to research by IBISWorld, a business analysis and reporting company.
  • CXAC announced in April 2008, that its newest division “Import Foods Division,” signed a leading European pasta manufacturer. The specialty pasta Company manufactures all natural and organic pasta. They are one of the largest specialty pasta companies in Europe, selling to all the major retailers in throughout Europe. Under the Import Foods Division program, CXAC will have a marketing budget of $200,000. This budget provides CXAC the flexibility to capture the major retailers in the U.S and Canada. CXAC also receives 10% on sales which could be as much as $2,000,000.
  • CXAC's management team is complimented by the Company’s national broker network of over fifty seasoned retail insiders.


Profile

With confusing and increasingly negative economic times ahead, investors are becoming clever in where to invest their money and how to ride out a painful housing crisis, skyrocketing fuel and food prices, rising unemployment and other negative economic factors.  One approach to investing is taking a grass roots approach to making money. 

The question investors need to ask themselves is what companies are making money during these tough economic times?  Well, the obvious companies come to mind: oil and gas explorers and refiners, agriculture companies, and thanks to the booming commodity markets, resource companies in general have also had a good run.  But looking even further, one must look at basic consumer products as a strong sector to be in.  We’re not talking about plasma TVS, and high end gadgets, but basic consumer products such as food products, every day household products as well as items such as clothing and cosmetics.

During tough economic times, items such as those don’t experience much of a down swing because products such as those are the basics to living.  People can get away with not upgrading their TV, or buying a new car, but they can’t get away from buying food to eat, clothes to wear and cosmetics to use on a daily basis.  Wal-Mart recently announced their June sales figures, and as was widely expected, the sales performed well.  Why is that?  It’s quite simple, as North America’s leading department store, consumers can always expect to find all the items they require, and at an affordable price.  People are definitely becoming more conscious with their spending habits, but Wal-Mart is a classic example of what consumer consistently need during any kind of economic boom or bust.  In case anyone was wondering from Wal-Mart’s sales figures, the strongest results remained in grocery, entertainment and health and wellness.

Cross Atlantic Commodities, Inc. trading on the OTCBB market under the symbol CXAC fits in well with this back to basics approach.  In fact, CXAC has just gone through their own back to basics re-organization at the corporate level.

Under the leadership of Jorge Bravo, CXAC’s former Vice President of Operations and current Chief Executive Officer, the Company has streamlined its business model and operations by concentrating on a set of products that it has either acquired or to which it maintains exclusive distribution rights. By selecting products with a high likelihood of success, CXAC is efficiently concentrating its resources on creating sales volume through big-box retailers as well as national and regional grocery outlets.

The Company’s shift in emphasis and revenue approach is a function of the organization’s maturity allowing it to move from an opportunistic approach to more controlled model.

This previous model suppresses manufacturer risk with CXAC’s purchasing inventory outright from its partners and absorbing the cost of negotiating with retail outlets for placement and positioning. In addition to inventory and/or manufacturing costs (under this scenario) CXAC financed all duty, freight, warehousing, and marketing activities.

CXAC’s management team has extensive experience in specialty food marketing enjoying relationships with major North American grocery and retail chains. The team has also developed the expertise to identify products that will resonate with consumers. This expertise is complimented by the Company’s national broker network of over fifty seasoned retail insiders.

The Company’s new focus results in a competitive advantage derived by leveraging its knowledge of sourcing products from the global market that will find a welcome consumer audience in North America. Furthermore CXAC has extensive inside knowledge of the retail space in North America.

With over twenty years of experience in this domain, CXAC recently identified a targeted roster of products to concentrate the contacts and resources built over the last two decades of operation. With an extensive broker network and direct relationships with major retailers who value CXAC’s ability to identify and package retail products, the Company is uniquely positioned to translate investment into high-margin solid operations in a relatively short timeframe.

CXAC recently launched their new division, Import Foods Division (“IFD”). IFD will primarily focus on European manufacturers who desire to enter the US markets to sell products. Most foreign manufacturers are unfamiliar with US standards and require assistance with packaging, labeling, nutritional disclosures, distribution and sales. The Company's target clients are manufacturers that gross over $20 million in revenues and contracts primarily with major retailers in their respective countries.

These manufacturers desire to enter new markets but lack the knowledge and/or experience of producing compliant packaging or labeling when crossing borders. IFD is the agent and consultant that will create a ‘turn key operation’ for these manufacturers to seamlessly sell their products to new markets abroad.

Regardless of the state of the economy, one thing is certain; consumers will continue to consume basic products.  CXAC is poised to market their own products or assist European manufacturers via their Import Foods Division to market their products to the U.S. market, CXAC is meeting a demand that will never diminish or sway with the direction of the economy and investors are encouraged to watch this Company as it continues to pursue the realization of their own back-to-basics business model.


Products

Beyond CACI Brand’s ability to generate markets for certain products; the Company has been very adept at identifying and packaging products for the North American market. This is a key element of its strategy moving forward. To this end, it has selected products in retail niches that have proven very promising and that show signs of growth in the future. These products include individual fruit snacks, waterless car wash products, gourmet organic pasta and beauty products.

Waterless Car Wash — Eco-friendly Car Wash & Wax Product

CACI Brands recently acquired of a waterless car wash and wax product, effectively placing it at the center of the multi-billion dollar car care industry. This provides the Company with proprietary
product in a huge market.

The product, which is packaged in 17.5 ounce cans, safely cleans lightly soiled vehicles without using water and leaves a protective Carnauba wax finish. It effectively removes and cleans dirt, grime, water spots, bird droppings, tree sap, or road tar without harmful CFCs or consuming water.

While expanding the product market, this line of business also allows the Company to tap into additional outlets such as auto parts and accessory stores and offers another route into department and warehouse retailers.  The product has three active ingredients, bug removal, car cleaning solution and wax, which give the Company an edge among its competitors as it is the only Company offering all three ingredients in one package.

Fruit2 Go — Panal

Fruit2 go is a packaged fruit product with a large market in Europe and manufactured in South America. CACI Brands owns the brand in it’s North American incarnation, which is 100% Natural, no additives or preservatives.

This product has significant appeal as a healthy snack for people on the go and packaged in a state-of-the-art pouch container using N.A.S.A.’s container design for food storage on space flight. The container gives the product a twelve-month shelf-life using no chemicals or preservatives.  Currently, the Company is the only one selling a product of this kind, which gives it the first to market advantage, as well as being able to not worry about direct competitors.

Re-Juv – Anti Wrinkle Cream

“Re-Juv” is the first line of Specialty Skin Products that will help avoid the appearance of old age and leave your skin soft, smooth and firm. Four year ago, CXAC's cosmetic chemists, led by Jesse H. Starkman, M.S., Pharm, Enc., and Mary Lou Doepkler Prepared a “Product Profile” for a product that would be a very Fast-Acting Anti-Wrinkle Cream as well as a super moisturizer. Formulating, testing, making adjustments, then safety testing and testing the final product successfully formulating a product that boosted natural collagen production, quickly reduced the appearance of fine lines and wrinkles, increased skin hydration and skin firmness, leaving the skin soft and smooth. Using three different Peptides, Green Tea, Aloe, Vitamin C, Vitamin E, Hyaluronic Acid, Marine Collagen, Plant-Derived Lidid-Soluble Hydroxyproline Compound and other moistures, the Comapny's Cosmetic Chemists produced “Re-Juv”, an effective and safe wrinkle cream that will show significant reduction or elimination of fine lines, in less than three minutes, in most women. It will also help protect against UV A/B harmful rays from the sun.

Dr. Beer Gourmet Pasta

Dr. Beer Gourmet, is made from the finest raw material.  Italian pasta is made from semolina with 900 - 1100 ash. The semolina Dr. Beer uses, contains 800 ash maximum. The Company demandd a minimum protein content of about 13 % and minimum color, which is measured in "Minolta". The egg, that's used, is not allowed to be older than 7 days, which means that the lactic acid is not more than 200 - 250 (German standard allows until 1000).

Dr. Beer pasta is made after very old traditional recipes and either rolled like decades ago, pressed though bronze forms or like the way to make Spaetzle - by dropping the dough into boiling water.


Marketing & Sales Strategy

CXAC’s marketing and sales strategy is driven by the merchandising requirements of its product line and the retail industry. Since the Eighties, it has become common practice to charge fees for retail also known as shelf space among retailers. A significant portion of the Company’s effort will be devoted to securing premium placement within brands that charge for this kind of placement. The use of placement fees is not universal, however, and many larger retailers do not sell shelf space to the highest bidder. Rather they prefer to select products based on merit, propensity to sell, or suitability to the retailer’s brand.

The Company will approach both types of retailers with equal vigor using two complementary sales strategies. In the first case, CXAC will use a well-established network of over fifty brokers who cover all of North America and maintain relationships with the retail brands listed below that collectively account for over 4,500 locations.

Sample Companies include: Kroger, Safeway, Food Lion and Albertons among many others.

In the second scenario described above, a direct sales model, CXAC will sell into retail organizations that conduct product selection with a flatter, more accessible model. In these instances, the Company will rely on its industry track record and the product quality as well as the retail sector’s relentless demand for additional merchandise to satisfy consumer tastes.

Sample Companies Include: Wal-Mart, Sam’s Club, Publix, Costco and Wegmans.


Market Opportunity

The products the Company currently possesses, access three major markets: the highly lucrative North American consumer grocery market, the consumer car care industry and the consumer beauty market.

According to the International Carwash Association (ICA), people spend more than $22 Billion for professional cleaning in 2008, whereas the Supermarket and grocery Industry (excluding Convenience Stores) hit $444 billion in 2005 growing to $720 billion by 2008 in the United States according to research by IBISWorld, a business analysis and reporting company. Of this figure, food merchandise accounts for over 70% of the industry’s product segment.

  • In its new report, growth Retail Markets Worldwide 2007, Planet Retail predicts expansion of retail sales will increase by 8% to $12,329 Trillion (USD) with grocery retail sales growing by an even faster 9% to $5,031 Trillion (USD) in 2008. Of this growth, North America was the largest with Economic growth alone almost as high as the overall economic output of Africa in 2006.
  • According to a report prepared by the Canadian Department of Agriculture, Warehouse clubs and mass merchandisers are two of the fastest growing channels in the American retail grocery market, with projected increases in consumable retail sales of 20% and 21% respectively, by 2008. growth areas include private label products, home meal replacements, and prepared, organic, natural, and ethnic foods.
  • The Automotive Aftermarket Association estimates that fifty-four percent of consumers consider themselves do-it-yourselfers with light maintenance and twelve percent feel they are capable of doing medium maintenance and repair jobs.
  • A report published by Global Industry Analysts, Inc., estimates global growth from the anti-aging cosmeceuticals market, is projected to grow at a CAGR of 9.8% over the years 2001 through 2010, reaching $115.5 billion USD by the year 2010. Sales of anti-aging cosmeceuticals in Asia-Pacific and Latin America, the two fast growing markets worldwide, are expected to rise by U.S. $1.0 billion between the period 2007 to 2010. The U.S. dominates the world anti-aging drugs & pharmaceuticals market, with a 34% share estimated in the year 2007, followed closely by Europe. Global sales in this market is expected to rise by a strong 30.9% between the period 2007 to 2010.


Management

CXAC is led by Jorge Bravo who is responsible for the Company’s previous business model and its growth to date. While at the Company, he developed and managed relationships with manufacturers as well as national retainers and club stores. This activity has been primarily focused on architecting and implementing numerous private-label programs for grocery and frozen food brands.

Previously he was the Vice President for Sales & Marketing for a Frozen Food Manufacturer where he grew sales to over $12 million/year from $500,000/year. While there he developed an Independent Distributor Network, sold to Major Retailers through out the United States, Canada and the Caribbean. He also developed and implemented a private label program, which took the company to the next level in sales.


Contact

Cross Atlantic Commodities Inc.
4581 Weston Road #273
Weston, Florida 33331
Phone: 954.678.0698
Fax: 707.371.7039
Email: investorrelations@crossac.com


FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect Cross Atlantic Commodities Inc. current expectations about its future results, performance, prospects and opportunities. Cross Atlantic Commodities Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause Cross Atlantic Commodities Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.


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