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American Company Spotlight

 

Intelligent Living Corporation Website: Click Here

Information As Of July 11, 2007

Exchange: OTC:BB Market Cap: 466K
Outstanding Shares: 116.7 Million 52 Low / High: $0.0021 / $0.027

Price July 11, 2007: $0.004

ILVG Recent Stock Quote and News: Click Here

“Home automation or the digital home is fast becoming a must-have feature of both new home construction and renovations. There are estimates that this could be a $16 billion market by 2008."


Overview

Intelligent Living Corporation (ILC), specializes in designing, supplying, installing, upgrading and servicing home automation and commercial presentation center solutions including: structured wiring, security and safety systems, internet access, remote monitoring, lighting and climate control, and distributed audio/video systems. The Company offers both wired and wireless technology for single and multi-unit new construction and existing buildings, using both traditional component and Windows Vista based systems. An established wholesale distributor, ILC has been supplying custom IT solutions since 1994 and home automation equipment and computer peripherals to third party installers since 2003. The Company has offices and demonstration suites in Phoenix and Vancouver and ongoing projects in southwest BC and the greater Phoenix area.


Investment Highlights

  • Home automation is at the early stage of development, competition is limited, innovation is occurring rapidly and exclusive distributor/importer relationships with key manufacturers are available.
  • Based on sector multiples of four times revenues, the market cap at $0.004 is only $466,000 and 2007 projections are currently pegged at $800,000. After calculating the sector multiples, the market cap would be $3,200,000 with a stock price of $0.027. Based on these projections, the above calculation illustrates the potential value of ILVG at today's stock price.
  • According to ABI the US home automation market will grow from a historical $1.5 billion in 2005 to more than 40 billion in 2011.
  • Statistics show that nearly 50 percent of new homes built last year are automation ready with structured wiring included in the basic design.
  • There is growing trend among builders in offering home automation technology as a standard option.
  • The Company's focus is on Town Home and Condominium projects that offer higher returns due to the large number of units in each project.
  • "The home automation industry is in its infancy stages and is experiencing accelerating growth as the technology becomes mainstream and more homes and businesses are outfitted," said Michael Holloran, Chief Executive Officer of Intelligent Living Corporation.
  • In January 2007 ILC had several automation projects scheduled for completion representing an estimated $10 million of gross sales between January 2007 and December 2009.
  • Based on the work-in-progress and the typical systems ordered, ILC is expected to contribute up to $800,000 of revenue by the end of Calendar 2007.

Products and Services

Automation

Intelligent Living offers the latest technologies in home automation for controlling: lighting, climate, safety and security, access, appliances, window coverings, pools and spas, irrigation and integrated audio, video and entertainment.

The concept of home automation has been around for some time but was generally limited to very high end homes. The costs were prohibitive primarily due to the requirement that most systems were either proprietary and/or required extensive wiring.

However, over the past few years, new technologies emerged with open architectures that partly relied on wireless technologies. Now, there are a number of manufacturers that produce products that are compliant with well established architectures and communication protocols. The end result is not only more choices for the home owner but also substantially reduced costs driven by competition and non-proprietary open-architecture products.

The other factor that affected the home automation sector is the emergence of IP (Internet Protocol) and IT (Information Technology - i.e. Personal Computers) based systems that primarily use the standard or embedded Microsoft Windows operating systems. Microsoft has been one of the leading proponents of home automation and has invested substantially in distributed audio, video and home automation and entertainment systems through their development and launch of Microsoft Vista operating environment, and continue to be a major force behind the vision of smart and intelligent homes.

As an authorized Microsoft Partner with an extensive information technology background, Intelligent Living is perfectly positioned to leverage the Company's technology knowledge and blend it with the Company's substantial investment in new and emerging home automation products and systems. ILC offers its clients solutions that far exceed expectations at significantly reduced costs in comparison to traditional systems that are based on closed and proprietary architectures.

The premise of a smart home is relatively simple and involves two major components:

  1. Take all the independent systems we normally have in our homes such as security alarm system, lighting switches, audio / video equipment (TVs, home theaters, CD/DVD players, etc.), video cameras, sprinkler systems, etc. and make them communicate with each other and control them through integrated and easy to use touch panels.
  2. Make all these capabilities available to us remotely so that we can survey our home and control our systems remotely from anywhere around the world using either a phone or through the Internet.

The company recognize that each of its clients have different needs and requirements for their home automation needs and the company custom designs each project with varying degrees of automation to fit these needs and requirements.

Security, Monitoring & Access Control

The security package includes flush mount Omni consoles, wired and wireless video cameras, motion detectors, fire and CO detectors, solenoid operated door locks and contact sensors for access doors and windows

  • UL-listed burglary and fire.
  • North America's best selling integrated security system.
  • Central control for security, monitoring, access and lighting.
  • Enhanced security and fire protection.
  • Web Link II Internet access.
  • Voice prompted telephone interface, with built in voice and digital dialers.
  • Complete home control through ILC’s Media PC server.

Stand-alone wireless web cameras with email notification.

Systems Control

The control package is custom tailored to each application and can include components to provide:

  • Lighting control (both UPB and Zwave technology are available options),
  • One touch radio frequency remotes and touch screen panel controls
  • Programmable and controlled thermostats and humidistats
  • Inside and outside temperature monitoring
  • Appliance control capability
  • Window covering control
  • Pool and spa control
  • Irrigation control

Entertainment

Intelligent Living specializes in traditional as well as Microsoft Vista based distributed audio and video systems in addition to offering professional grade products for exceptional home theater applications.

The company carries a wide variety of products that are professional and commercial grade and not normally available to retail purchasers. Consequently, its clients benefit from better quality equipment at highly competitive pricing.

Traditional distributed audio solutions incorporate centrally located source equipment such as multi-disc CD/DVD players and tuners, paired with multi-channel amplifiers that drive speakers located in each of the multitude of zones. Each audio zone is controlled by a local interface device that allows selection of source, playlists, and volume. Depending on the type of interface, all other zones can also be controlled from some of the higher end interfaces such as touch screens.

Microsoft Vista based distributed audio/video, on the other hand, uses the local wired or wireless network to provide access to all of the content such as MP3 for music and MPEG2 for video using the local TVs as the interface device.

As an authorized Microsoft partner, Intelligent Living customs builds some of the highest quality Vista servers with exceptionally large storage capacity that can hold thousands of songs or hundreds of your favorite movies, in addition to being an extremely easy to use digital video recorder. With as little as three clicks of a button, the user can select the TV program they would like to record from the TV guide while watching another show simultaneously. All of the content is made available to other areas of the home through the use of third party Vista Extenders developed by companies such as Linksys, Roku and Philips.


The Market

"Home automation or the digital home is fast becoming a must-have feature of both new home construction and renovations. There are estimates that this could be a $16 billion market by 2008. The systems that ILC is developing and installing are technically advanced, user-friendly and have price points that provided the edge that developers, buiders and home owners are looking for." Commented President of Intelligent Living Corporation, Michael Holloran.

Home automation is achievable in both renovated structures and new construction at a range of price levels and sophistication. Retrofitting an older home with digital bells and whistles is achievable but is usually more costly because the walls are typically substantially closed. It is far cheaper and easier to wire a new home during construction while the walls are open. Installations can be financed over the mortgage period at a low incremental monthly cost. “Smart Home” technology appeals to both younger and older generations of buyers who consider technology a natural part of their lives. Builders and renovators recognize this trend and are active in promoting their ability to deliver home automation as part of their service package. There is a growing trend among builders in offering home automation technology as a standard option in spec homes.

The control, convenience, enhanced communications, safety and aesthetics that smart homes offer appeal to all ages and demographics. In particular, the senior generation is poised to become an extremely important demographic for such technological advances because of its comprehensive and cost effective security, access control and monitoring enhancements over traditional systems and opportunity for real time monitoring for medical intervention and emergency assistance.

Home automation technology is becoming a big differentiator at both the new construction and renovation ends of the market. This trend is permeating all types of housing: single family, duplexes, town homes and condominiums.

As important as the technology is, the real question is how home automation improves life for the homeowner. For example, home automation offers the ability to utilize a cell phone to remotely open the garage door, unlock the house door, turn up the thermostat and light the path from the garage to the kitchen, all with one command. Or, with a few quick key strokes on a PDA, check to ensure that lights are turned off and the thermostat is turned down. These levels of functionality are now available in new homes for as little as $10,000, using a combination of wired and wireless components.

Another important new feature is the Web-enabled house — with this technology, wherever you are in the world, you can call up a Web page that lets you check on the status of your home, view security camera images in real time, lock or unlock doors, adjust lighting and temperature, and turn appliances on or off. Or, your house can send you messages. Door sensors can tell you when (or if) the kids have arrived home; a motion sensor and/or video camera can tell you whether your grandparent(s) got out of bed this morning, and your security system can alert you if someone has broken into your home and show real time images of what is happening.

In many ways the home automation industry today is where the computer industry was twenty years ago. Standards are not yet in place making seamless connectivity and functionality difficult to achieve for the casual buyer and installer. These factors restrict the market to professional designers and installers with the overlapping skill sets required to bridge the barriers outlined above.


Sales and Marketing Process

The lead time required to bring home automation projects online varies from several months for single family homes to over a year for multiple unit developments. For this reason, it is a critical advantage that ILC has several projects in progress and at various stages of completion from design through to imminent occupancy.

Design and scheduling of multi-unit projects passes through several phases:

  • Work with the developer to design and cost a custom range of optional home automation packages selected to match the price range of the units in each development.
  • Coordinate with the general contractor to install structured wiring.
  • Installations in town home projects and condominium projects are then negotiated with the individual unit buyers according to the pre-defined options.
  • A deposit is typically required at the time of selection. The deposit crystallizes the option for each unit and sets the stage for installation. This stage typically occurs 6 months prior to scheduled occupancy and up to 3 months prior to the installation of structured wiring.
  • The remaining portion of the installed value is due just prior to occupancy when the hardware items (e.g. computers, display screens, floor speakers, amplifiers, security cameras, etc.) are installed.

As of June 2007 the Company has several automation projects scheduled for completion. These projects represent an estimated $10 million of gross sales between January 2007 and December 2009.

The current project activities and anticipated backlog includes:

Single family homes:

  • South Central British Columbia - 2 units
  • Vancouver - 2 units

Town home project:

  • South Central British Columbia – 60 units

Condominium projects:

  • Phoenix - 780 units
  • South central British Columbia – 200 units

Sales centers & condominium common areas – 2 units

  • Includes a commercial-quality movie theatre, a world-class fitness centre, a state-of-the-art commercial demonstration kitchen with audio visual presentation capability, and a boutique winery.

The revenue forecast from the existing mix of projects is projected to be sufficient to provide positive operating cash flow. This in turn will provide flexibility to allow the Company to maximize opportunities for further growth in its existing regional markets, and the expanded regional markets included in the forecast.


Distribution Business

Distributor status provides access to purchasing prices below re-seller pricing. This allows for higher margins on products purchased for the Company’s home automation projects. Target area for distribution is initially in western Canada with a subsequent move to southern Ontario. Sales of distributed products will occur in the Phoenix Arizona area as a result of the Company’s existing projects in this region. Home automation equipment includes: security alarms, structured wiring components, lighting and climate controls, home network components, audio/visual components.

Selected Computer and Peripheral Suppliers:

Sony  ATI Technologies Toshiba
Palm Panasonic LinkSys
Intel Hewlett-Packard Viewsonic
D-Link  3Com NEC
Hitachi RIM ASUS

Selected Home Automation Suppliers:

Cortexa Technology Control4 tecStream
ELAN Home Systems Simply Brilliant Zwave
Stealth Acoustics HAI  Integra

Recent News and Press Releases

Intelligent Living Corp. Signs Case Study and PR Agreement With Microsoft Canada (Wed, July 11)

Intelligent Living Corp. Completes State-of-the-Art Smart-Home Project (Mon, July 9)

Intelligent Living Corporation Financials (Sat, Jun 16)

Intelligent Living Corp Reports Positive Operational Income in Third Quarter (Thu, May 17)

Intelligent Living Corporation Financials (Sat, May 12)

Intelligent Living Corp. Completes Centerpoint Discovery Center Project in Tempe, Arizona (Mon, Jan 29)

Intelligent Living Corp. Completes Digital-Home Project Using Microsoft Media Center Technology (Tue, Jan 16)

Intelligent Living Corp. Profiled in US Business Review (Thu, Jan 11)

Intelligent Living Corp. Completes Acquisition of Intelligent Living Corp. and Focuses on Smart Home and Security Technology Market (Mon, Dec 11)

Intelligent Living Corp. Negotiates Definitive Agreement to Acquire Home Automation Company (Tue, Dec 5)

Intelligent Living Corp. Enters Into Letter of Intent to Acquire MCM integrated Technologies, Ltd. (Wed, Sep 13)
 


Management

Michael F. Holloran -- CEO - Mr. Holloran brings to Intelligent Living Corporation a wealth of senior management experience spanning 34 years, including 22 years with the Beak International Group spearheading strategic corporate expansion. Early in his consulting engineering career he specialized in computer modeling of physical processes and has provided systems engineering expert testimony on behalf of Proctor and Gamble, George Weston Ltd., Abitibi Consolidated, and Canfor Corp. He has held outside directorships, advisory board positions and committee memberships with several prominent North American institutions. He has a Masters degree in Chemical Engineering from McMaster University, a Bachelor of Science (Honors) degree in Applied Mathematics and Physical Chemistry from the University of Waterloo, a Management Studies diploma from Sheridan College and a certificate in Culinary Arts from George Brown College Toronto. He has also attended the Summer Institute in Advanced Systems Engineering at Manhattan College NY.

Murat Erbatur -- COO - developed Intelligent Living home automation as an extension to MCM Integrated Technology Ltd., a company he founded in 1994 to supply IT equipment and custom IT solutions to commercial clients. A professional engineer and an early adopter himself, he determined that the timing was right for a significant increase in home automation and was ideally positioned to extend the existing IT business into the home automation sector. This initiative rapidly led to condominium, town home and single unit home projects in Vancouver BC, the recreational/retirement area in south central BC and Phoenix AZ. Murat F. Erbatur joined the Board of Intelligent Living Corporation in February 2004 and assumed the role of Chief Operating Officer in January 2007. Mr. Erbatur has spent most of his 34-year professional career in computers and their applications in technical and business environments. His career includes 11 years with Swan Wooster Engineering, three years as VP of Engineering Software Development Corp, two years as Director of Marketing with REBIS Industrial Work Group Software and six years with Simons International as Manager, Computer Applications. Mr. Erbatur received a B.Sc. degree in Civil Engineering from Robert College (Istanbul, Turkey) in 1972 and a Masters degree in Engineering from University of British Columbia in 1973.
 

Contacts

Canada (Headquarters)

221-2323 Quebec Street
Vancouver, BC V5T 4S7
T: (604) 876-7494
F: (604) 876-7432
http://www.intelligent-living.ca

USA

3655 W. Anthem Way, A109, #184
Anthem, AZ 85086
T: (623) 551-0099
F: (831) 309-7141
http://www.intelligent-living.us


FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect Intelligent Living Corporation current expectations about its future results, performance, prospects and opportunities. Intelligent Living Corporation has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause Intelligent Living Corporation's actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.


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