Overview

Exit Only Inc., which owns Text4Cars.com, is a leader in Pay-Per-Contact advertising through an Internet based community for new and used vehicles. The Company's web site contains a database through which sellers can sell their vehicles without paying a listing fee and buyers can search from thousands of sales offerings.

Text4cars.com's unique system feature is in its Pay-Pr-Contact charge to the seller. A buyer searches the database of cars located on the Text4Cars.com website and finds a car they are interested in. The Buyer then sends a text message with contact information to the seller of the vehicle through SMS text messaging at a Pay-Per-Contact charge. This results in charges to the seller which only comes about in the event of firm leads from prospective buyers.

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Investment Highlights

• Currently established in Canada, both in English in French, Text4cars announced in October 2007 that they have successfully expanded into the US market.
• In the United States, over 208 million people used cell phones as of September 2006.
• Recent studies have shown that text messaging is up nearly 280% in the last two years and is expected to grow to 220 billion messages a year by 2008.
• The Company aims to grow its operation through strategic acquisitions and expanding its technological platform into new markets.
• Since the launch in Canada, operations have been successful with inventory levels of over 30,000 vehicles at the end of September 2007. With the French site launched, the goal is to surpass a 60,000 vehicle inventory by the end of 2007 making Text4Cars.com the 2nd largest vehicle inventory site in Canada.
• US carriers onboard with Text4Cars.com are: Sprint, Alltel, Cingular, Nextel/Boost, Verizon, Midwest, Suncom and Virgin.
• The “J. D. Power and Associates 2006 Used Autoshopper.com Study” recently revealed that more than twice as many vehicle buyers are sourcing online classifieds versus newspaper and magazine classifieds as a source for where they found their next purchase.
• Exit Only, Inc. announced in early November 2007 that it had successfully defended their trademarks in an out of court settlement with another Canadian company. The award in the settlement not only confirms that the "text4" brand is protected but it secures all domain names and urls related to the trademarks.

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EXTO Platform

Exit Only, Inc. created Text4Cars.com, the official website to deliver this platform online.

Dealers and private sellers will be able to list their entire inventory free of charge.

When the buyer is interested in a particular vehicle, they provide their contact information on the site where it then gets delivered through the site and directly onto the sellers mobile phone. This contact information will be sent in the form a of text message (SMS) - this is known as a lead.

Every lead received by a seller is charged through the Pay-Per-Contact platform supported by an efficient billing mechanism established with the mobile phone carriers. All charges are billed directly onto the seller’s mobile phone account, bypassing the whole billing process resulting in lower overhead.

Mobile phone carriers cross reference their monthly reports and pay Text4Cars.com the lead minus the carriers service fees.

Exit Only, Inc. aims to become the leading forum for combining the internet and mobile technology to connect Buyers and Sellers on an efficient and effective platform. The company aims to grow its operation through strategic acquisitions and expanding its technological platform into new markets.

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Current and Future Corporate Plans

The longer-term view to growth is seen in launching the business in the US markets and beyond. The cost of entering new markets ie. USA is quite minimal in terms of infrastructure, as the wireless carriers provide all infrastructure. The growth will be facilitated by leveraging the success story from Canada, and to replicate the business model into new markets.

Since the launch in Canada, operations have been successful with inventory levels of over 30,000 vehicles at the end of September 2007. With the French site launched, the goal is to surpass a 60,000 vehicle inventory by the end of 2007 making Text4Cars.com the 2nd largest vehicle inventory site in Canada. The US launch took place in October 2007 in Los Angeles, California. Replicating the business model developed in Canada, Text4Cars.com will be introduced in the second largest automotive market in the United States. Further development will continue from Los Angeles and throughout the rest of California with intensions of having fully launched in the western market by the end of the first quarter of 2008. US carriers onboard are: Sprint, Alltel, Cingular, Nextel/Boost, Verizon, Midwest, Suncom and Virgin. Alliances with the remaining US carriers are under development with the intentions of their support.

The Company’s forecasted projections are based on the 15% market penetration in the first two years of the US launch. While EXTO has already captured 15% market share in Canada, their Canadian have developed in inventory level of over 27,000 vehicles and gaining the fastest momentum since launch in January 2007. Management expects to exceed projections in both the Canadian and US markets with results thus far.

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Industry Trends

Mobile Communication

• Global wireless revenue totaled $127 billion at the end of 2006.
• In the United States, over 208 million people used cell phones as of September 2006.
• In September, 2006, the total number of mobile connections in the world reached 2.5 billion, having hit the 2 billion mark only one year ago.

Text Messaging (SMS)

• As of January 2006, over 8 billion text messages are sent every month in the US and that number has grown by 250% each year for the last two years.
• Recent studies have shown that text messaging is up nearly 280% in the last two years and is expected to grow to 220 billion messages a year by 2008.

The “J. D. Power and Associates 2006 Used Autoshopper.com Study” recently revealed that more than twice as many vehicle buyers are sourcing online classifieds versus newspaper and magazine classifieds as a source for where they found their next purchase.

“We’re going to continue to see explosive growth in Internet usage among used car shoppers. Today, 54% of all late model used vehicle buyers turn to the internet during their shopping process – shooting up from 47% a year ago. By 2010, that number is expected to reach 70%.” – J.D. Power and Associates.

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Multiple Revenue Streams

Auxiliary Services

Leads generated from auxiliary service providers built within the site (Insurance, financing, parts, etc.). Providers of these services pay a premium for having the exclusive rights on Text4Cars.com.

Banner Ad

Advertisers, sponsors, and affiliate programs.

Pay-Per-Click, Pay-Per-Call, Pay-Per-Contact

Paid search advertising has been one of the most revolutionary advertising models to date. Online ad spending in the US surged to a record $12.5 billion in 2005 and search advertising also coined “Pay-Per-Click:’ advertising is by far the fastest growing segment, accounting for 40% of the total online ad spending in the US and expected to grow from $4.2 billion in 2005 to $7.5 billion in 2010.

Pay-Per-Call differs from click based advertising because it uses a phone call or text messaging as the billable event, rather than a click. As a Pay-Per-Call advertiser, they pay only when their ads generate a contact to the seller, whereas click-based advertisers pay for clicks to their website, which may or may not result in a phone lead. Pay-Per-Call advertising offers free listings making it affordable for all sellers to participate, not limiting exposure due to budget concerns.

Pay-Per-Contact is another form of lead generation. Having the ability to offer auxiliary services on that same site could be an added bonus for the consumer. By creating a portal for consumers to access related services (insurance, accessories, financing, credit scoring, etc.) will enhance their overall experience.

EXTO Three Year Revenue Projections:

Recent News and Press Releases

Exit Only, Inc. Successfully Defends Trademarks! (Mon, Nov 19)

Exit Only, Inc. Retains Premier Media Service Inc. as Its Media & Public Relations Firm (Mon, Nov 5)

Exit Only, Inc. Engaged in Revenue Sharing Program With Motoseller.com (Tue, Oct 30)

Exit Only, Inc. Announces Text4Cars Blog (Tue, Oct 23)

Exit Only, Inc. Announces Its US Site Has Been Successfully Tested and Ready for Launch (Tue, Oct 16)

Exit Only, Inc. Announces Its Second Joint Partner Program With AutoCity101.com (Fri, Oct 12)

Exit Only, Inc. Announces Its First US Joint Partner Program With LemonFree.com (Mon, Oct 8)

Exit Only, Inc. Has Reached Annual Goals Ahead of Schedule (Wed, Oct 3)

Exit Only, Inc. Announces Its Securities Have Been Cleared for Quotation on the Pink Sheets Under Trading Symbol EXTO (Fri, Sep 21)

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Management

David Dion, CMA
President and CEO

David Dion is an accomplished businessman who owns an accounting firm and is a consultant to oil and gas companies in accounting policy and procedures. David has broad based management skills with expertise in financing and the development of small and medium size business strategies. David owns and operates a successful distribution company out of Calgary.
 

Paul Lu
VP of Business Development

John Harrington
Chief Financial Officer

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Contacts

Exit Only, Inc.
#5, 1411 - 25th Avenue NE
Calgary, Alberta T2E 7L6
CANADA

Tel: 1.888.736.0481

Fax: 403.735.0744

General Email: inquiries@exitonlyinc.com

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FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect Exit Only, Inc. current expectations about its future results, performance, prospects and opportunities. Exit Only, Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause Exit Only, Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.

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