Overview

Mariner's Choice manufacturers and markets high-performance, eco-safe retail, commercial and industrial products utilizing leading-edge biodegradable technologies. Each product is tested to exacting standards and superior performance levels that often exceed performance capabilities from comparable products that contain harmful compounds or ingredients. Some of the company's "green" product lines employ nanotechnology.

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Investment Highlights

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Profile

Mariner’s Choice is a developer, manufacturer and marketer of product solutions specific to the marine industry. The principle objective is to consistently deliver products that are eco-safe alternatives that offer equal or superior performance to products that often contain caustic or hazardous ingredients, and also offer these products at attractive economies of scale – in terms of both direct cost of product, as well as the cost benefit and return-on-investment these solutions provide to end-users.

Mariner’s Choice has adopted the term “eco-safe” in order to differentiate its products from the historic “environmentally friendly” class of products. These products were typically biodegradable at best, and the performance did not necessarily meet expectations. Leveraging the global awareness and enforcement of the use of products that have no residual side effects to eco-systems was the goal of Mariner’s Choice. Mariner’s Choice has positioned its products as eco-safe performance-oriented solutions to known problems, and available at highly attractive economies of scales to each and every industry touch point (including representatives, distributors and the end-users).

Mariner’s Choice manufactures biodegradable chemicals. There are no circumstances that provide any significant legal barriers. There are no hazardous materials involved in either the manufacturing of or in the finished goods, there are no significant issues associated with the further development and evolution of technology platforms. While the Company’s products are manufactured on a contract basis, any and all environmental, licensing and permitting requirements associated with the production of its products falls upon the contract manufacturer.

Mariner’s Choice targets two principle segments of the marine market: the industrial/commercial marine segment and the recreational marine segment. The industrial/commercial segment includes commercial shipping, cruise lines, offshore oil drilling platforms/rigs, crew ships and boats, industrial shipyard operations as well as waterfront resorts and hotels. The recreational segment of the market includes the everyday boater and the boat yards, marinas and marine operations that service them. The strategy has been to develop products that outperform current products in the industrial/commercial market and then transition the performance orientation from that market segment into the recreational market. It is important to note that Mariner’s Choice does not anticipate the recreational market to initially comprise more than 15% to 20% of total revenue. The industrial/commercial market represents higher volume and profitability.

The Company has recently been also panning out with new products, as well as products not focused on the marine industry which offers up a bigger consumer base and potentially greater revenues. The Company announced in early December that they recently delivered an initial shipment of 1,500 units from their Vima-San(TM) Hand Sanitizer product line to the Netherlands Antilles island of St. Maarten. Mariner's Choice Vima-San(TM) Hand Sanitizer is a high quality, natural hand sanitizer with a 99.99% kill rate of germs that works effectively against H1N1 and other common viruses. Mariner's Choice Intl. CEO Amie Hingston commented: "Make no mistake, the growing market penetration that our other product lines have achieved within the company's Recreational and Industrial divisions represent the majority of the Company's current year-to-date revenues. However, the Company's new Vima-San(TM) Hand Sanitizer product line is significantly expanding their reach into entirely new industries and sectors such as healthcare and hospitality."

The Company also made headway with the announcement of a new product. The Company announced in mid-October its newest product, its "green" MC Eco Wash-N-Wax product. This new product is simple to use, yet the advanced technology wash & wax product competes in a segment typically not containing many eco-friendly products. While this product has applications in the marine market, core to Mariner's Choice, it allows for additional non-marine growth opportunities.

"Green products continue to gain momentum in virtually all market segments," stated Peter Hellwig, Vice President of Mariner's Choice. "While many product categories are fully rounded with alternative green technologies, we continue to find additional technologies applicable to product segments to allow even greater diversification," continues Hellwig. While the MC Eco Wash-N-Wax will be immediately released into the marine market, it has many other non-marine applications to include automotive, RV, industrial and commercial. "We have already delivered our second order this month to a private label partner in the automotive market segment," states Hellwig. The product routinely out-performs other products historically positioned as wash & wax products, with the added benefits of being "green," providing a superior and lasting shine, and having greater deep cleansing capabilities.

Mariner’s Choice has categorized its product offering into three distinct categories for both recreational and industrial/commercial applications: Deck Solution, Under Deck Solutions and Personal Care Solutions. These categories allow end-users to understand the product focus of Mariner’s Choice better, as well as, to offer the end-user expectations, and a method whereby they can anticipate or desire product introductions. The categorization of products is also unique from the competition. It allows Mariner’s Choice to compete in multifaceted verticals (i.e., sanitation, maintenance, etc.). Most of the competitors only compete in a single vertical (i.e., sanitation). The inclusion of Personal Care Solutions allows Mariner’s Choice further differentiation from the competition, whereby the end-user can personally connect with Mariner’s Choice products.

All of the products developed and manufactured by Mariner’s Choice are completely natural and eco-safe solutions, and when released into the environment, they pose absolutely no harm. Yet, all of these products are equal or superior in performance to most products containing harmful compounds or ingredients. As such, all of their products support efforts for environmental compliance to include Clean Marina Programs and other programs underway by associations, activist groups and individuals dedicated to preserving the environment and ecology.

The Company has also been quite busy as of late signing private label contracts and shipping their products to various countries around the world. These private label contracts could be a potential gold mine for the Company. The Company began as a Company focused on eco-friendly products for the marine industry, but over the years has expanded into household eco-products.

When the Company came to that corporate crossroad, it needed to decide a way to market their consumer product line while still staying true to their past niche market. Private label contracts filled that void quite nicely. In case people are not familiar with this process, we will outline it below.

Many of the grocery and general merchandise stores that we all shop at have their own private label brands, which usually sell at a discount to competing products. For example, Wal-Mart's private label brand is their "Great Value" brand. Mariner's Choice and the grocery/general merchandise chain will come to terms on a private label contract whereby Mariner's Choice will essentially hand over the product agreed upon to be put into the chain's private label packaging and sold as the chain's private brand. This arrangement works well because it allows Mariner's Choice products to be sold under a well known store brand and reduces the need for marketing and advertising, as that is all taken care of by the grocery/general merchandise chain. Mariner's Choice has been very active with private labels as is evident with all the announcements made recently.

Back in the summer of 2009, the Company announced that a second shipment was completed, under a private label partnership agreement, to the largest North American food distributor and provider of general merchandise products. This order represents the retailer's commitment to the product line, and a continued growth within Mariner's Choice. This is a significant material development for the company in that it illustrates the technological and marketing ability to penetrate many market segments with a diverse product portfolio. As previously announced, this retailer is continuing to test and review additional products to meet the growing consumer demands. The grocery market represents the largest retail consumable sector, and is a strategically important sales development for Mariner's Choice, affording many other vertical market opportunities.

The Company also announced in July of 2009 that it has delivered 175 cases of products to another private label partner. This fulfills the initial order and commitment according to the agreement. The partner has pre-sold much of the inventory to an international client in the Caribbean, where the products were being shipped the same week. "We are pleased that our private label partner has generated such keen interest for the product line. A multi-faceted advertising and marketing campaign is being launched that includes television, print media, as well as trade shows. 'Green' initiatives are gaining momentum in the islands, which our partner is successfully tapping into," stated Amie Hingston, CEO of Mariner's Choice.

According to SuperMarketNews.com, Citigroup Global Markets recently predicted that private-label penetration at Wal-Mart Stores could exceed 40% over the next three years as the company replaces slow-moving brands with own-label products.

Private-label, whose penetration is approximately 16%, has historically not been an area of focus for Wal-Mart, Deborah Weinswig, the company's analyst, pointed out. However, the expected relaunch of the company's Great Value brand this year "could serve as a catalyst" for expanding private label, she noted, suggesting that Wal-Mart could replace the slowest of three brands in a category with a private-label line, "which would potentially force branded manufacturers to be more competitive on price with Wal-Mart." (Source: SuperMarketNews.com).

Wal-Mart is not the only store chain to focus more on private labels.  This trend seems to be industry wide as many grocery/general merchandise chains go the private label route to not only target cash-conscious consumers but also to build up loyalty for their private labels, which increases the likelihood that consumers who like the chain's private label brands will be forced to shop at their stores as opposed to their competitor's stores.

During this economic downturn, many industries have been negatively affected by the lack of consumer demand for their products. Products ranging from cars, furniture, toys, electronics etc. have all suffered, but certain products are essentially recession proof, such as consumer staple products like personal care products. While marine products may have taken a slight decline, the expansion into consumer goods lets Mariner's Choice diversify their product line, and take advantage of not only expanding into a much more steady revenue producing line of products, but also benefit from the move to more eco-friendly products, which is a trend that will most likely be evident for decades to come.

Today's price action in the stock was a bit of a surprise, considering the technical readings were quite strong as of Friday. That being said, the stock seems to have considerable support around the $0.015 level and significant resistance is indicated at $0.04, leaving a considerable amount of upward potential from these levels. Given the fight between the bulls and bears, any positive press release could be the catalyst that investors are waiting for to signal a change in the stock's direction. Given the $0.015 support level, we would encourage investors to put stop losses in place just below that value to protect against the stock going the opposite direction. As we always do when discussing technical readings, we encourage all investors to treat this information as educational and know that these readings are our own interpretations of MCII's stock chart.  We encourage all investors to do their own due diligence and consult with a financial advisor before buying any securities found on AllPennyStocks.com.

That being said, MCII is looking to capitalize on their push towards private label brands with various grocery/general merchendise store chains, and with many of them signed this year alone, it could turn into a very lucrative avenue for the Company as consumers as looking more closely at lower priced private label brands. This push towards private labels as well as a corporate agenda to produce eco-friendly products to not only compare but exceed the performance of existing competing products will also bode well as consumers, businesses and governments alike are all adopting green alternatives to all types of products and services. MCII's recent announcements of repeat and new product shipments is further evidence that green products mean big business. With the Company's market cap at just over $1 Million and MCII selling over a dozen eco-friendly products around North America and abroad, the positives for this Company are quite compelling. All the above reasons were brought into consideration and ultimately why AllPennyStocks.com has decided to add Mariner's Choice International Inc. (Pink Sheets:MCII) as our latest U.S. Company Spotlight.

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Market

The goal of Mariner’s Choice is to service the global marine market with a full line of products for cleaning and maintaining marine assets while applying particular attention to the care and safety of people and the ecology. Mariner’s Choice has developed products that are applicable to:

The Recreational Marine Market

Mariner’s Choice offers products in three distinct product solution categories.

Deck Solutions - These products provide high performance means for cleaning, maintaining and sanitizing visible or aesthetic marine asset surfaces. Surfaces include hulls, decks, stainless steel, aluminum and other metal surfaces, canvas, vinyl, glass, counters, heads, boat bottoms, carpets, among virtually all other areas and surfaces.

Under Deck Solutions - These products provide solutions to common issues associated with marine infrastructure systems. The principle solutions are for the proper cleaning and maintenance of bilge and holding tank systems. Since many other systems and equipment fail due to calcification of drain and supply lines, we also provide descaling and decalcification products to clear as well as maintain these systems to prevent costly damage and repair.

Personal Care Solutions - This line of products provides solutions for the personal wellness of mariners and their guests and crew. Solutions include those for clothes & laundry as well as advanced and differentiated solutions for protection on and off the water from the sun, bugs, insects, and infectious diseases. Our line of highly effective products will provide you the personal care that you need.

Mariner’s Choice offers three product categories, to allow the aforementioned markets access to a breadth in product line that is constantly expanding. Mariner’s Choice offers “solutions” to known problems in the marine industry, resulting in the delivery of value and performance rather than products that claim functionality but do not deliver performance.

MC Marine Fuel Catalysts

MC-Marine Diesel Purity (Diesel Fuel Enhancer) - EPA Registered fuel additive to maximize the performance of marine diesel fuel. Specifically formulated to overcome deficiencies associated with low sulfur diesel fuels. Reduces black smoke and emissions by 50% to as much as 90% with continual usage. Eliminates: carbon, water moisture, gum and varnishes, clogged injectors, sludge, algae. Upgrades the quality of all diesel fuels. Formulated for high-moisture environs. Improves lubricity. Combustion rate improvements range from 8% to 14%. 8 oz treats 200 gallons.

MC-Marine Gas #1 Extreme (Gasoline Fuel Enhancer) - EPA Registered fuel additive to maximize the performance of marine gasoline. Specifically formulated to overcome oxygenated fuel (i.e. Ethanol) deficiencies. Reduces emissions by up to 90% with continual usage. Eliminates: carbon, water moisture, gum and varnishes, clogged injectors and sludge. Improves lubrication. Protects fuel injectors, injector pumps, and valves. Increase octane by 3.6 to 4.9 points. 8 oz treats 200 gallons.

MC-Marine High Performance 2-Cycle Oil Alternative - EPA registered category 3, TC-W3 2-cylce oil alternative that exceeds APITC standards and specifications. No ash 2-cycle oil alternative specifically formulated for marine engines to maximize engine performance. Protects valves, cylinders, and rings and lubricates crank seals. Eliminates: carbon, water moisture, gum and varnishes. Improves viscosity and lubricity. Protects fuel injectors, injector pumps, and valves. Reduces smoke and polluting exhausts. Keeps both carburetors and fuel injectors new and clean. Reduces deterioration rate of injector spray hoses. Improves burn times by 3.1% to 4.5%. Oil replace that is formulated for all 50:1 ratio oil injection systems and fuel-oil mixtures. Meets or exceeds all manufacturers’ specifications.

MC-Marine Pura Line Bunker (Bunker Fuel Enhancer) - This multi-functional bunker fuel catalyst and enhancer provides a total formulation of efficiencies for ships’ fuel-oil fire systems, incinerators, generators, compactors, and other on-vessel heating applications. MC-Marine Pura Line BunkerTM eliminates the problems inherent in the oil itself by improving combustion; by preventing stratification, formulation of sludge and the emulsification of water in the fuel. Cost savings are realized through increased thermal efficiency and reduced fuel costs.

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Recent News and Press Releases

A New Audio Interview with Mariner's Choice Intl. CEO Amie Hingston is now at SmallCapVoice.com
Business Wire (Thu, Dec 3)

Mariner's Choice (MCII) Delivers First Shipment to the Caribbean
GlobeNewswire (Wed, Dec 2)

Mariner's Choice Hand Sanitizer Helps Fight Against H1N1
GlobeNewswire (Mon, Nov 30)

Mariner's Choice Announces Eco Wash & Wax New Product Introduction
GlobeNewswire (Thu, Oct 15)

Mariner's Choice Announces New Distribution Partner in the Bahamas
GlobeNewswire (Fri, Oct 2)

Mariner's Choice Delivers Second Shipment of Their "Green" Eco-Safe Products to Canada's Largest Retailer
GlobeNewswire (Mon, Jul 20)

Mariner's Choice Completes Delivery of Initial Order to Private Label Partner
GlobeNewswire (Wed, Jul 15)

Mariner's Choice Supports Private Label Partner At the Go Green Show in Atlanta
GlobeNewswire (Mon, Jul 13)

Mariner's Choice Inks Contract With Private Label Partner
GlobeNewswire (Wed, Jun 10)

Mariner's Choice Completing Product Development for Waste Remediation Provider; Expanding Reach to Additional Mainstream and Niche Markets
GlobeNewswire (Wed, May 27)
 

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Management

Amie Hingston, President, CEO

Amie Hingston has held management positions within a variety of industries, including advertising and marketing, publishing/media, trade shows and special events, as well as, manufacturing. Her work experience spans a wide business scope ranging from well established public corporations with international presence, to stage development companies. Prior to joining Mariner’s Choice, she spent few years in the product manufacturing industry, managing sales, marketing and promotions. She has undertaken a number of projects from their inception to becoming well-positioned entities in the retail consumer market, overseeing details at every stage. Her management and entrepreneurial skills, coupled with a strong sense of sales, Hingston has the ability to focus on strategies and tactics to effectively steer and drive a business forward.

Stan Snopek, Vice President, Dir.

Stan Snopek, after graduating with a degree in Chemical Engineering, has worked with a number of multi-national companies where he was instrumental in developing innovative chemical products, such as the most advanced water-base coatings, which are still being used in the international automotive industry today. His years at university were spent in a co-op program where he was tasked with practical and theoretical responsibilities. He excelled in pushing and expanding boundaries, and was recognized as an innovative student. Snopek’s experience is invaluable for the ongoing development of the company’s leading edge technologies.

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Contact

USA
13820 Old St. Augustine Road
Suite 113-185
Jacksonville, FL 32258
Main: 904-425-1234
fax: 904-425-5156
email: info@marinerschoice.net

Canada
26 Voyager Court South
Toronto, ON M9W 5M7
Main: 416-238-3510
fax: 416-238-3518
email: info@marinerschoice.net

For all investor inquires, please contact the Company at: investor@marinerschoice.net

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FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect Mariner's Choice International, Inc. current expectations about its future results, performance, prospects and opportunities. Mariner's Choice International, Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause Mariner's Choice International, Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.

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Disclaimer

AllPennyStocks.com feature stock reports are intended to be stock ideas, NOT recommendations. Please do your own research before investing. It is crucial that you at least look at current SEC filings and read the latest press releases. Information contained in this report was extracted from current documents filed with the SEC, the company web site and other publicly available sources deemed reliable. For more information see our disclaimer section, a link of which can be found on our web site. This document contains forward-looking statements, particularly as related to the business plans of the Company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created by these sections. Actual results may differ materially from the Company's expectations and estimates. This is an advertisement for Mariner's Choice International, Inc. The purpose of this advertisement, like any advertising, is to provide coverage and awareness for the company. The information provided in this advertisement is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country.

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