Overview

Planet Nutrition, Inc. has been in business since 1999 as a retailer of nutritional products and programs in the diet and nutrition industry. By offering a superior product line, employing innovative marketing techniques and developing strategic partnerships with manufacturers and distributors, the company maintains an uncompromising commitment to quality while ensuring the best value to their customers.

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Investment Highlights

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Profile

Planet Nutrition offers an extensive line of products from established nutritional and diet products manufacturers and laboratories. The Company offers nutritional supplements- vitamin, minerals and herbal supplements, sports nutrition products and diet and energy products. It also offers tanning lotions, tanning beds and fitness equipment from leading manufacturers.

The Company markets its products through strategic partnerships with manufacturers and distributors, collaborations with fitness centers, company stores and online sales through its website, store.planetnutritiononline.com. Recently, Planet Nutrition entered into an agreement with Peak Fitness, a fitness center chain in North and South Carolina, to open nutritional product stores in each of its 37 fitness centers. By 2009, the Company expects to be generating $10 million in annualized revenues from the Peak Fitness center store network. The Company has already opened one store inside a Peak Fitness Center and is averaging sales of $700 per day with no advertising and no grand opening to drive traffic.

The Company is a retailer of products and programs for the diet and nutrition industry. Given the growing concern in the US about health and weight issues, the Company is likely poised for healthy growth in the years ahead. According to Nutrition Business Journal, the global nutrition market grew from $172 billion in 2003 to $226 billion in 2006. Demand for nutritional products is expected to expand further due to changing consumer demographics (baby-boomers are reaching age 60), growing awareness of diet/disease relationships and increasing acceptance of alternative healthcare practices. Demand for dietary and weight loss products is increasing as a result of growing obesity concerns.

Planet Nutrition has recently entered into an agreement with Peak Fitness Center which operates fitness centers at 37 locations in North and South Carolina, to sell its products at stores within these centers. Through this venture, the Company expects to be generating approximately $10 million in annualized revenue by 2009, assuming stores in 40 Peak Fitness centers and generate 30-35% gross margins on in-store sales.

The Company offers a wide variety of products and leading health brands such as Twinlab, MuscleTech, Lean Body Challenge, Designer Protein Whey, MHP (Maximum Human Performance), SCIFIT – Scientific Solution for Fitness, and Gaspari Nutrition. The product portfolio includes Amino Acids, energy/nutrition bars, fitness accessories, weight gain, weight loss/energy, and tanning products.

The Company markets the products of leading manufacturers and laboratories through its online store, store.planetnutritiononline.com. It also plans to market its products through fitness centers and franchised company stores, supporting their growth through a high impact advertising program designed to create brand awareness.

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Products & Marketing

Planet Nutrition offers a wide variety of high quality nutritional products from leading health brands. Its brands include Twinlab, MuscleTech, Lean Body Challenge, Designer Protein Whey, MHP (Maximum Human Performance), SCIFIT – Scientific Solution For Fitness, Gaspari Nutrition, Biotest, EAS, CytoSport, MET-Rx Engineered Nutrition, Nature’s Best and BSH.

The Company employs innovative marketing techniques for promoting its dietary supplements and nutritional products. It has an online store, http://planetnutritiononline.com, where products of leading manufacturers and laboratories are sold. The Company attracts traffic to its online store through gift certificates and discount offers. Planet Nutrition is also driving sales by locating stores within fitness centers and intends to grow and develop a network of franchised stores. Their success will be supported by a high impact advertising campaign designed to create brand awareness.

Planet Nutrition also offers consultation and diet program services. Its online site provides free consultation regarding body mass index category, as per the Panel on Energy, Obesity, and Body Weight Standards published by the American Journal of Clinical Nutrition.

The Company is also focusing on expanding its customer base within the medical and fitness market segments. It plans to enter into medical partnerships and support clinical research into weight loss by funding studies using the Company’s products. Planet Nutrition recently entered into an agreement with Peak Fitness which operates a chain of 37 fitness centers in North and South Carolina. As a result of this agreement, the Company will be opening stores in every Peak Fitness center or club.

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Diet & Nutrition Market

The global nutrition industry has grown exponentially over the last few years to reach $226.1 billion in 2006. This industry consists of various categories of nutrition products such as functional food, dietary supplements (vitamins, minerals, herbs/botanicals, sports nutrition, meal replacement and specialty), natural/organic food, and personal care and household products.

The primary markets for nutraceuticals and functional foods are the industrialized countries or regions with greater levels of economic development such as the US, Sweden, Switzerland and the UK.

Increasing health and obesity concerns drive demand for:

Nutritional food: Rising health and obesity concerns are leading to a noticeable change in eating habits. Tasty but fattening foods and beverages are being gradually replaced by healthier substitutes. Awareness of the health risks linked to obesity are rising and people are becoming more conscious of unhealthy diets resulting from busy lifestyle and intake of food with low nutritional value. Better taste, quality and guaranteed availability of more nutritious foods in convenience stores will help drive growth for the nutritional products industry.

Weight loss programs: The US has the highest percentage of overweight and severely overweight citizens, with 65% of the adult population (people aged 18 years and above) falling into one of these two categories. Due to the growing threat of obesity, demand remains strong for all forms of weight loss programs, fueling a $55 billion US industry. The US market for weight loss programs is expected to grow 6% annually to reach $58.7 billion in 2007 and $68.7 billion by 2010. The retail market for weight management products was estimated at $0.93 billion for Europe and $3.93 billion for the US in 2006.

Recent News and Press Releases

• Marvin "The Beastman" Eastman to Fight at UFC 81
Marketwire (Tue, Jan 29)

• Planet Nutrition Holdings, Inc. Announces SPAM Disclaimer in Response to Recent Unauthorized E-Mails and Text Messages
Marketwire (Thu, Jan 24)

• World Champion Donald "The Grinch" Vickers Stars in WCL Greatest Knock Out DVD
Marketwire (Thu, Jan 24)

• Ultimate Fighting Champion Marvin "The Beast" Eastman Joins Planet Nutrition Team
Marketwire (Wed, Jan 23)

• Planet Nutrition Plans Expansion With Peak Fitness Clubs
Marketwire (Thu, Jan 17)

• International Jiu Jitsu Champion Luciana Tavares Dias Gladly Joins the Planet Nutrition Team
Marketwire (Wed, Jan 16)

• Planet Nutrition Featured on a Full Page Advertisement in January Issue of MuscleMag Magazine
Marketwire (Mon, Dec 31)

• Planet Nutrition Announces 26% Increase in University Store Sales
Marketwire (Tue, Dec 18)

• World Champion Jiu Jitsu Artist Wellington "Megaton" Leal Dias Joins Planet Nutrition Team
Marketwire (Wed, Dec 12)

• Planet Nutrition Proudly Announces the Grand Opening of New Website
Marketwire (Mon, Dec 10)

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Management

Dan Starczewski
President and CEO

Mr. Starczewski has been involved in bodybuilding and nutrition since the late 1960’s. Dan has owned and operated a private accounting business for 32 years. Mr. Starczewski has also operated as president of Starr Consulting since 1986. Starr is a business consulting firm that has helped companies in all aspects of business consulting.

Deborah Starczewski
Secretary/Treasurer

Mrs. Starczewski is currently working on a Masters Degree at the LCU - Life Christian University, and has graduated from GTCC (Business), Randolph College (Business), Mike Murdock School of Ministry, Marilyn Hickey School of Ministry, Morning Star School of the Spirit, and Southwestern Randolph High School. Her work experience includes: Administration/ Medical Field, Fashion Show Director for Jewelry Company, Legal Secretary/Ofc Mgr for Criminal Attorney, Adm. Assistant to Political Lobbyist to Washington, DC, Legal Secretary to Corporate Attorney, Greensboro, NC, Adm. Assistant/Secretary to President of Publishing Company, Greensboro, NC, Ordained Minister, and President and Founder of Star Ministries, Inc.

Ray Hutchison
General Manager

Mr. Hutchison was the co-founder of Planet Nutrition and has dedicated over 20 years of his life to the nutrition and fitness industries. He is the General Manager of Planet Nutrition and is responsible for the daily operation of all of the locations. Mr. Hutchison was the key figure in securing the exclusive in-location store expansion for all of Peak Fitness Clubs 37 locations. Additional responsibilities include personnel, ordering stock, and negotiations with vendors. Mr. Hutchison attended Hofstra University, Long Island, New York.
 

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Contacts

230 E Wt Harris Blvd
Charlotte, NC 28262
Phone: 704- 548-0108
Website: www.planetnutritiononline.com

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FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect Planet Nutrition, Inc. current expectations about its future results, performance, prospects and opportunities. Planet Nutrition, Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause Planet Nutrition, Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.

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