Overview

rVue Holdings, Inc., through its wholly-owned subsidiary rVueTM, Inc., is an advertising technology company which includes the only demand-side platform for planning, buying and managing Digital Out-of-Home and Place-Based Media in its suite of technology. The Company’s vision and expertise in building rVue provides unrivalled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial opportunities for the Digital Out-of-Home and advertising industries. rVue’s Demand-Side Platform takes a unique approach to addressable advertising delivery and measurement and its extensive portfolio of intellectual property supports reporting and analytics. The Company’s innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and rVue is making targeted addressable advertising more efficient, more effective and more available.

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Investment Highlights

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Profile

Advertising. Everyone knows what it is, but much like the rest of our “quickly-becoming-digital” world, the whole modality of reaching targeted consumers is rapidly changing. Billboards and paper ads certainly still have their place in the advertising community, but the presence of digital out-of-home (“DOOH”) advertising is becoming a driving force within the industry as more and more companies are seeing the quick return on investment capacities of being able to connect instantly with a very precise demographic at a specific time.

Imagine, if you will, a coffee company that wants to display an ad targeting 24 to 35 year old males at 5:30 in the morning near a store that carries its fresh-brewed coffee in an “eye-catching” manner that will entice the man to stop in and purchase a cup. Where traditional advertising may fail, digital out-of-home advertising makes this scenario attainable for the coffee company.

DOOH goes by many names such as "narrowcasting", "screen media", "place-based media", "digital merchandising", "digital media networks", "digital signage" or "captive audience networks,” but the goal of modern advertising to increase sales or awareness is the same regardless of what it is called…and it’s growing faster than any other advertising platform in the world. It is used in stores, on roads, in movie theaters, at sporting events, elevators, restaurants and doctor’s offices to name a few. The growth is inspired by its limitless boundaries. Traditional advertising is somewhat constrained as it is static and stationary. Digital advertising, not only can replace typical billboards, but can stretch through many medians such as cell phones, television screens (both inside and outdoors), the internet or even as images projected onto virtually any surface. The need for “window clings” or painting of storefront windows can even be eliminated with changing designs and catchy images with a simple program.

While most of us have seen cases of digital advertising, with regards to the overall scheme of things, the technology and industry is still relatively new. There are very few times when an industry is still young enough that potential almost cannot be accurately gauged and DOOH falls into this category to some extent. While annual revenues for digital advertising are already into the billions of dollars, as the industry continues to mature, exponential growth is not only possible, but expected. Analysis by BIA/Kelsey suggests that digital out-of-home advertising is poised to be the next major growth area in local advertising. The firm forecasts DOOH advertising revenues to nearly double from $2.2 billion in 2009 to $3.7 billion in 2013. This equates to 13.5 percent compounded annual growth rate, which, while still incredibly strong growth, some analysts believe could be a bit conservative and put estimates more in the area of $4 billion annually presently. During the same period, it is estimated that traditional out-of-home advertising revenues will grow much slower; at a rate of 1.4 percent annually, from $4.4 billion to $4.6 billion.

Networking is a critical part of the overall process in the growth of DOOH. At this point, there are many companies available that provide channels for distribution of content, but advertising companies are only recently starting to realize the true potential of networking all the different channels through one stream. Where traditional out-of-home advertising is very concentrated, with only three companies controlling approximately 80% of the industry, digital out-of-home advertising is still fragmented as hundreds of companies offer distribution, but an area of unmet need exists for advertisers to easily meet goals and maximize reach and efficiency of an advertising campaign. Experts in the industry believe that as DOOH gets easier to plan, buy and measure through partnerships and interoperable platforms, even greater growth will be spurred through these integrations. The cycle of revenues due to popularity and expansion will simply perpetuate itself as the median of digital out-of-home advertising continues to grow towards its true capacity.

Fort Lauderdale, Florida-based rVue Holdings, Inc. (OTCBB:RVUE) is on the cutting-edge as an industry leader providing the technologies to satisfy unmet needs of both clients and the industry to facilitate the exponential growth. The Company operates through its subsidiary, rVue, Inc., as an advertising technology company that provides a demand-side platform for planning, buying, and managing digital out-of-home and place-based media in its suite of technology. It offers an online and Internet protocol based advertising exchange that connects advertisers and advertising agencies with digital out-of-home media or networks that allows them to create and display digital media advertising campaigns in a targeted manner. The company’s platform takes an approach to addressable advertising delivery, measurement, and a portfolio of intellectual property supports reporting. Simply stated, rVue provides the platform for companies to communicate with consumers to present the right message at the right time, in the right location where the consumer may be making a purchasing decision.

rVue’s platform is what is referred to as a “Demand Side Platform.” This means that it is an online platform which allows real time advertising transactions to take place in a transparent environment. It creates a marketplace between buyers and sellers of media inventory. Styled in the manner of what Google and Yahoo advertising platforms did to give control to end users, it is 100% novel in digital advertising because it provides rVue for others (ad agencies, channel partners, advertisers, etc.) to control independently as opposed to merely offering managed services.

Through the design of the corporate strategy, rVue leverages the strength of independent networks through interactive agreements bringing them together as a group to maximize advertising reach and hone in on specific demographics. To understand the magnitude of this strategy, a comparison to digital advertising giant, Hong Kong-based Focus Media Holdings, the largest digital advertising company in China and one of the largest in the world, will help paint a clear picture. As of June 30, 2010, its digital out-of-home advertising network had approximately 142,000 LCD displays in its control. As of November 11, 2010, through its advertising exchange and integrated platform, rVue accessed approximately 97 networks comprising approximately 348,000 screens. The rate at which other companies are seeing the value of partnering with rVue is nothing shy of astounding. Just two months ago, rVue’s network consisted of 60 networks and 200,000 screens. With over 500 networks and over one million screens globally, rVue is moving in leaps and bounds towards meeting its goal of 75% of the global networks being visible in its platform.

rVue’s approach is a first of its kind to fully integrate the networks through their software provider, which allows advertisers to optimize campaigns, exchange data, engage in real-time bidding, and provide many other opportunities as a result of this physical connection. To put it in simple terms, rVue gives the advertiser the ability to maximize its targeted demographic like nothing else by creating an “ecosystem” of digital out-of-home advertising. Once an advertiser creates its campaign, an offer is then distributed through the network of all of the channels that are focused on the targeted consumer with each network then having the ability to either accept or decline the offer or the option to directly negotiate a different offer with the advertiser. Where it used to take weeks to negotiate and distribute the content in the past, transactions now can be completed through rVue in approximately thirty minutes; providing all aspects of the campaign with smooth transitioning to bring the ad to market to be viewed by the largest possible targeted audience within the customized parameters of the advertiser’s needs. For this service, rVue receives up to a 4% commission on all transactions.

Recently, rVue launched “rVue 2.3,” which is a strategic upgrade to the platform by providing advertisers with an online dashboard for daily analytics. This latest technology allows for advertisers to see aggregated campaign analytics in a similar analytic fashion to online advertising campaigns through Google or Yahoo. The new addition to the platform provides proof of performance and streamlines billing of the campaign for the advertiser.

A solid business contains a multi-prong approach to creating revenues. While rVue’s main source of incoming cash is derived through its platform, the Company also generates revenue by providing content production services, which include custom creation of informational spots and technical services that comprise network monitoring, troubleshooting, and maintenance services. And cash looks like it will start to pour in shortly. According to Globalcom Investment Research, rVue Holding's 2011 revenues are estimated to come in at $4 Million and grow to $200 Million in five years, which would represent an average 220% year on year growth rate. With that in mind, Globalcom recently rated the shares of rVue Holdings, Inc. a Strong Buy and forecasts a price target of $3.25 per share within twelve to eighteen months. This would represent a market capitalization of only $100 Million dollars.

A look at the technical aspects of the RVUE chart quickly reiterates the stocks tight share structure. Despite a choppy trading history, the price per share has climbed three-fold in the last three months and is in a solid uptrend. The chart remains bullish as the current price of $1.15 is still well above the 50 day simple moving average, which is at $0.94. The dynamic moving average should continue on its upward path and add to some price per share support at $1.05 in the future.The longer-term lower indicators of the MACD and the TRIX are retracing from the high levels attained during the large price climb recently, with the MACD showing signs of another possible bullish cross coming as the histogram is trending back towards zero (“the money line”). As the TRIX resets, it is important that it starts to flatten and maintains levels over zero to keep the uptrend and bullish sentiment. Technical traders will be on close alert for volume as low volume, low float stocks can move extremely quickly with buying pressure. There is some initial resistance at $1.15 and some additional resistance at $1.25, but a break through these levels and the stock price may challenge the all-time high of $1.40.

As always, we like to point out that these are AllPennyStocks.com's interpretations of the RVUE technical chart and we always encourage all of our readers to consult with a financial advisor prior to making any trades and always do their own due diligence before investing in any Company.

When searching for potential investments, the savvy investor looks to upstart companies with current operations and unlimited potential due to them being focused in an industry that is poised for rapid growth and provide a product or service that fills a void within that industry, which will create strong demand for that product. rVue is a step ahead of even the experts in the industry who believed that defragmentation of the digital out-of-home advertising market will lead to large market growth. While they were saying it, rVue was building it. With a tight share structure of only 28.6 million shares outstanding, $600,000 in financing completed, and a product that already incorporates nearly a quarter of all companies in the industry, it is our contention at AllPennyStocks.com that rVue, Inc. (OTCBB:RVUE) is a stock that will be on the radar of many investors from here forward and we have turned our attention to it as our latest U.S. Company spotlight. We encourage investors to do their own due diligenceon the Company and add it to their watch lists.

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Recent News and Press Releases

rVue Holdings, Inc. Completes $600,000 Financing
Business Wire (Thu, Sep 16)

OOH Pitch Taps rVue Demand Side Platform
Business Wire (Tue, Aug 31)

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Management

Jason M. Kates - Founder & Chief Executive Officer

A Digital Out-of-Home powerhouse and pioneer, Jason M. Kates has been paving new ground in the DOOH industry for over 15 years. As Founder and Chief Executive Officer, Kates is the visionary and driving force behind rVue, Inc. and the rVue suite of technology solutions. As CEO, Inc. he steers the Internet-based digital media and technology company’s strategic acquisitions, business and product development and fiscal growth from the company’s Fort Lauderdale, Florida headquarters.

Kates’ career began at Oppenheimer & Co., Inc. where he managed corporate capital as an investment broker for such prestigious clients as Harley-Davidson. After a successful tenure as a Vice President at Oppenheimer, he founded Kates Communications, where he was charged with marketing products using the power of video. Leveraging this success and recognizing the potential of place-based and emerging digital media, Kates created RMS Networks, Inc. in 1995 where he served as President and CEO. For more than a dozen years, Kates led RMS as it developed many of the industry's largest, most complex and demanding digital networks by providing best-in-class technology, operations and creative solutions that drive ROI. Armed with more than a dozen years of success and recognizing the parallels of emerging and digital media to the Internet, Kates made it his mission to provide next generation, scalable technology solutions designed to accelerate the already strong projected growth of place based media. Through this vision, rVue was born.

David Loppert - Chief Financial Officer

Loppert was formerly a Director, Executive Vice President and Chief Financial Officer of Surgical Outcome Support, Palm Beach Gardens, FL. Previously, he was a Vice President and Director of QSGI Inc. (OTCBB: QSGI) in Hightstown, NJ where sales grew from $0 to over $20 million while he was there. Loppert was Vice President, Chief Financial Officer and Assistant Secretary of Applied Digital Solutions, Inc. and also served as Chief Executive Officer of SysComm International Corporation, a network and systems integrator, and an affiliate of Applied Digital. Sales were $9 million when Loppert joined Applied and over $300 million when he left. Loppert began his financial career with Price Waterhouse, an international accounting firm, in 1978 in Johannesburg, South Africa, before moving to its Los Angeles Office in 1980 where over time he was a Senior Manager.

Loppert holds a bachelor's degrees in Accounting and Commerce, as well as a Higher Diploma in Accounting; all from the University of the Witwatersrand, Johannesburg, South Africa and was designated a Chartered Accountant (South Africa) in 1980.

Jay Wilson - SVP, Chief Technology Officer

Jay Wilson, rVue’s Senior Vice President and Chief Technology Officer, is responsible for driving the development and delivery of the organization’s overall technology offerings. For more than 10 years, his innovative strategy has come from his firm belief that technological excellence is a strong differentiator for all organizations, particularly when it is translated into consumer-based applications.

A leading technologist in the DOOH industry, Wilson has directed trafficking, operational, and system development teams through the process of creating automated, digital workflows for manual, analog tasks. Most recently, Wilson has been responsible for the industry-changing evolution of the proprietary DOOH web-based addressable advertising platform, rVue.

Dawn Rahicki - SVP, Chief Marketing Officer

With over 25 years as a marketing professional, Rahicki’s experience includes founding and managing a results-oriented marketing and advertising firm and leading award-winning creative, marketing and account service teams for multi-million and multi-billion dollar companies.

A perpetual student, Rahicki has earned degrees and certificates from Barry University, New York University and Nova Southeastern University, among others, in marketing, management, executive coaching and film production. She is a published writer, contributing to such publications as Workforce Diversity Management and Privatization and Market-Based Leadership in Developing Economies, and served as the 2008-2009 President of the Advertising Federation of Greater Fort Lauderdale. As Senior Vice President and Chief Marketing Officer, Rahicki oversees rVue’s digital marketing strategy, branding and execution and is instrumental in rVue’s business development.
 

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Contact

Corporate Contact:

rVue Holdings, Inc.
100 NE 3rd Avenue
Suite 200
Fort Lauderdale, FL 33301

Investor Relations Contact:

David Zazoff
david@za-consulting.net

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FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect rVue Holdings, Inc. current expectations about its future results, performance, prospects and opportunities. rVue Holdings, Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause rVue Holdings, Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.

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