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American Company Spotlight

 

Seven Arts Pictures plc. Website: Click Here

Information As Of June 25, 2008

Exchange: OTCBB Market Cap: 14.9 Million
Outstanding Shares: 29.7 Million 52 Low / High: $0.36 / $0.55

Price June 25, 2008: $0.50

SAPXF Recent Stock Quote and News: Click Here

'Seven Arts Pictures had revenues of over $10 Million in 2007 with profits of $2.2 Million. In 2008, the Company is expecting revenues of over $15 Millions with profits being pegged at $5 Million. With an expected increase in movies going into production and release in 2009 and 2010, revenues as well as profits should also see substantial increases.'


Overview

Seven Arts Pictures is an independent producer and distributor of feature length films, and has a history of producing high quality films at low cost. The Company’s business model does not rely on blockbuster receipts from first run theatrical release (called a “theatrical breakout” if revenues exceed $35 million); they are very profitable from pre-sales of worldwide DVD, PPV, as well as pay and free TV rights. The company also acquires the rights to films it has not produced to distribute through its established network in the distribution markets. Seven Arts maintains movie copyrights for future distribution and has a library of 35 movies. Several new releases delivered in FY 2008 as well as films in development have much stronger revenue potential than the historical average.


Investment Highlights

  • The Company’s core business strategy is to finance, produce, and distribute 4-7 films annually with budgets of less than $10 million each with built in margins based on pre-sales of 30-50%. These are supplemented by higher costs movies (15-40 million), with lower guaranteed margins and that may enjoy a higher upside in the event of theatrical breakthrough. The company also seeks to acquire completed films for distribution as an agent for a 15-20% fee.
  • The Company reduces its financial risk on each movie by pre-selling certain domestic and international rights to distributors before production commences.
  • The Company does not expect wide US theatrical release for many of it pictures and therefore the majority of its revenues on these pictures are derived from the pre-sale agreements payable upon delivery of the movie in the appropriate format. The majority of revenues come from domestic and international DVD distribution, pay-per-view (PPV), as well as pay and free TV distribution.
  • Although the Company is not dependent on theatrical distribution, when it occurs, the advertising and marketing associated with the theatrical release helps to propel DVD, PPV, and TV distribution revenues. Further the 1-2 supplemental larger budget movies per year have breakout potential and limited downside.
  • The company is poised to benefit from expected revenues generated by technology changes when consumers download movies directly.
  • Seven Arts Pictures has excellent relationships with theatrical distributors including MGM, Sony, Paramount, and fox, as well as international distributors such as Momentum, Pathe, AMG (Japan), and Scanbox, These relationships provide a majority of pre-sale agreements.
  • Through a combination of releases and selected acquisitions Seven Arts would like to increase its film library from 35 films to 125 films over the next five years.
  • Several films are in final post production or are ready for distribution, and will likely be released in the next several months. Some of these may have a theatrical release. American Summer may become the highest revenue generating film in the Company’s history.
  • Seven Arts Pictures has secured the exclusive rights to create motion pictures based on a series of 11 novels by Boris Akunin, a Russian writer. The novels are adventure/thriller stories based in Czarist Russia and are very popular in Europe. The first film of the series, Winter Queen, should be released in FY10.
  • Management has a wealth of experience in the film industry, including financing transactions, risk management, film production and distribution. Management has been directly involved in many successful feature films such as Terminator 2, Basic Instinct, Total Recall, Rambo, Rambo III, Platoon, The Big Easy, Johnny Mnemonic and Showgirls.


Profile

The motion picture industry is dominated by movie studios that rely on first run theatrical box office receipts to cover high film budgets and to maximize the value of the domestic and international distribution rights. Major studios execute a business model to inflate box office revenues with massive marketing and advertising budgets at the expense of current gross margins and profitability. Seven Arts Pictures focuses on producing films that are profitable in the post first run theatrical distribution market, and do not require a theatrical release. Growth of the post first run theatrical distribution market has been driven by the proliferation of DVD players worldwide, the availability of PPV to a large segment of the G-7 population, and the growth of in-home high definition television and sound systems which closely replicate the cinema experience. Seven Arts Pictures takes advantage of this trend by producing moderately budgeted quality films that target the post theatrical distribution market and are highly sought after by the wholesale DVD and rental market. The Company reduces its financial risk by obtaining purchase commitments from distributors before film production utilizing tax credit investors that do not require principal repayment for up to 50% of the production budget, and debt investment with recourse to a specific film. This enables Seven Arts to produce films with gross margins of 20 % to 50% based on minimum revenue forecasts, far higher than the industry average.

The company focuses on drama, adventure, and horror-comedy films. These films have strong appeal to a selected demographic audience and when combined with careful construction of the film’s “elements” (the director, actors, producer, and writer), create a valuable long term asset as a library title. Film libraries are the engines for long term value creation in the movie business. Seven Arts Pictures plans to expand its movie library of 35 films to 125 titles within 5 years by producing four to seven films per year and by carefully acquiring additional titles.


Growth Opportunity

The key to the Company’s ongoing development and growth is the continual expansion of Seven Arts’ distribution library, which underpins the value of the Company and provides long-term sustainable revenues. The Company achieves this not only through its own creation and production of new feature films but also by the acquisition of other productions at various stages of completion.

As such the Company is currently in production on new feature films to add to its growing library. Current projects include “The Winter Queen”, a $30m production to be directed by Paul Verhoeven (“Total Recall” and “Basic Instinct”), starring Milla Jovovich (“Resident Evil”). The Company commenced filming last month on two new movies: “American Summer” and “Autopsy”. Both will be produced by Warren Zide, the Producer of the hugely successful “American Pie” trilogy.

As well as continuing to make and acquire feature films for international theatrical release, Seven Arts believes there is significant value in the “straight to DVD” market and will continue to exploit this area, particularly in the horror genre.


Market Opportunity

Content providers are starting to reinvent business models to capitalize on a nascent digital market, which will likely expand rapidly and generate increasingly meaningful contributions to revenue in the years ahead. This year is expected to be another turning point as more film studios embrace online and mobile platforms. In addition to growth, emerging digital strategies for entertainment includes select acquisitions and partnerships with both traditional and internet distributors. Over the past five years the motion picture industry has shown a steady increase in sales, rising approximately +400%. Showing an increase in sales since early January 08, money has started to move back into this industry.



Management

Anthony Bryan - Chairman

Anthony J.A. Bryan, Sr. is currently the Chairman of 360 Global Wine Company, Chairman of U.S. Dry Cleaning Corporation, and Vice Chairman of Astrata PLC. He was formerly Chairman & CEO of Copperworld Corporation (Pittsburg, PA), President & CEO of Cameron Iron Works (Houston, TX), Vice President and Member of Board of Directors and General Manager of the International Division of the Monsanto Company (St. Louis, MO) and Chairman & CEO of Oceanics PLC (London). He has served on the Board of Directors of a number of companies, including Federal Express Co., Chrysler Corporation, ITT Corporation, PNC Financial, Koppers Corporation, Hamilton Oil Co., Imental (France), Oceanics PLC (London), as well being a Trustee of a number of Charitable and Educational Institutions. He was educated at Ampleforth College, in England and the Harvard Business School where he received an MBA. He served in the Royal Canadian Air Force in UK and in Italy and was awarded the Distinguished Flying Cross in 1944.

Peter Hoffman - Chief Executive Officer

Chairman and founder of SEVEN ARTS PICTURES, an independent producer and distributor of feature motion pictures as a successor to CineVisions’ business as a producer of motion picture projects. Seven Arts has produced and distributed four motion pictures since inception, JOHNNY MNEMONIC, NEVER TALK TO STRANGERS, ANOTHER 9½ WEEKS and SHATTERED IMAGE. Seven Arts has also produced the following films: ONEGIN; DUETS; the 2001 Sundance Grand Jury Prize winner, THE BELIEVER; AN AMERICAN RHAPSODY; CLETIS TOUT; and INTERSTATE 60. Seven Arts has also produced several movies in conjunction with PARAMOUNT PICTURES CORP., with whom Seven Arts has an overhead “first look” agreement. They are as follows: RULES OF ENGAGEMENT, RAT RACE and HARDBALL. Mr. Hoffman is a graduate of Drew University, A.B. (1971), Summa Cum Laude, and of the Yale Law School, J.D. (1974). Hoffman is actively involved in a number of organizations including such academic affiliations as Yale and UCLA. An active political supporter and fundraiser, he has been involved in a number of local, statewide and national campaigns.

Elaine New - Chief Financial Officer

A Cambridge University educated, Price Waterhouse (London) qualified Chartered Accountant Elaine has been in the media industry for the last six years as Finance Director of Metrodome Group plc, a UK film distributor. Titles she helped release included the cult classic Donnie Darko and Monster for which Charlize Theron won the best actress Oscar. Prior to her interest in the media world Elaine was heavily involved in the UK’s retail sector. She worked as Financial Controller of Harrods International, helping to set-up the famous store’s airport retailing arm and Commercial Director of Outfit a new division of Sears Womenswear Ltd that she helped to create in the latter part of the 1990’s.
 


Contact

Corporate Contact:

Seven Arts Pictures plc
38 Hertford Street
London, England W1J 7SG
Phone: 011-44-20-3006-8222

Investor Relations Contacts:

Seven Arts Pictures plc UK contact:
Elaine New, +44-207-355-2051
elainenew@7artspictures.com

Seven Arts Pictures plc USA contact:
Erik Smith, +1-323-692-5010
esmith@7artspictures.com


FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect Seven Arts Pictures plc. current expectations about its future results, performance, prospects and opportunities. Seven Arts Pictures plc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause Seven Arts Pictures plc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.


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