Overview

GreenCell is engaged in a joint venture with SenCer Inc. to develop, commercialize and market SenCer's UltraTempTM ceramic composite materials for Home and Transportation applications. GreenCell has identified multiple industries with significant commercial applications with potential revolutionary results. Some of the many applications for this technology are SOFC Fuel Cells, Igniters, Braking, Oxygen Sensors, and Ceramic Heaters.

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Investment Highlights

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Profile

There are countless companies in both the public and private sectors looking to “reinvent the wheel” or “build a better mousetrap.” Few will bring their products to market for a myriad of reasons including arcane designs or even thinking too large which can too frequently lead to big problems and an extravagant number of years and finances in research and development. It is often times the smaller, more well-thought-out technologies that can provide incredible success for an up-and-coming company. Moreover, if the technology has more than one application, the company can be afforded the luxury of generating revenue with one while the others continue development. After all, growth, diversification and revenue are what business is all about, but getting there can be a rough road and it takes calculated moves and strategic alignment to make it happen in an efficient manner.

No experienced investor cares for a comparisons of a microcap stock to Google as it is just absurd to even attempt to tie virtually any company (big or small) to the stock behemoth, but using the formula above is what Google did to achieve success, and that type of correlation is relevant to any upstart. The search engine beast grew and grew its firm and expanded like a spider web across the globe by recognizing opportunity and continuously branching into different areas; looking to strike a market dominance in each while staying on the hunt for the next social and business trend. But…it started with basically one concept first, revolutionizing the way pages are indexed and searched and the rest is history at this point.

While it may seem like a stretch to make comparisons to Google, the basic premise is the same for many organizations. Albeit a miner starting with one project, a biotech with only one drug in a pipeline or a upstart tech firm with a product that can change the standards of countless products for years to come. This is the plan for GreenCell, Inc. (OTCBB:GCLL), a Penn Yan, N.Y.-based technology firm that just recently broke into the publicly-traded arena in July. GreenCell may be just starting off in the public realm, but it is anything but a novice with its technologies. GreenCell is engaged in a joint venture with SenCer Inc. and is focused on developing and commercializing SenCer's UltraTemp™, a ceramic composite material based upon ceramic fiber/ceramic matrix combinations, for home and transportation applications. UltraTemp™ has the ability to bond any ceramic or metal conductor, for which GreenCell has identified multiple industries with significant commercial applications with potential revolutionary results, including uses regarding Solid Oxide Fuel Cells (SOFC), igniters, braking, oxygen sensors, and ceramic heaters.

This is where the concept of a foundation technology blossoming into much more comes into effect as aforementioned as GreenCell has the potential for exponential growth and appears to have a plan of action already in motion. Teaming with SenCer puts GreenCell way ahead of the curve of most junior outfits because SenCer already has nine years of development in the core UltraTemp™ technology including years of research in ceramic heaters, oxygen sensors and fuel cells. An initial development program with New York State has already resulted in completion of the proof of concept and device fabrication utilizing the new technology has proven successful. Consequently, prototype development and testing will only take 6-24 months.

First, GreenCell will be protecting its Intellectual Property through the patenting process and then it can begin to move more productively towards monetization of its assets. Once all the proper patents are intact, licensing of the UltraTemp™ technology can begin. Ceramic heaters/igniters as well as oxygen sensors can reap rewards for GreenCell in the near to mid-term as SenCer has taken the technology in those areas of focus to advanced stages already. Research on the UltraTemp™ igniter has proven a significant increase in materials’ strength and durability that is superior to existing Silicon Carbide (SiC) based igniters and at a lower price point compared to today’s igniters including newer-offered technologies such as silicon nitride (Si3N4). These facts give GreenCell a competitive edge in a $600 million global igniter market.

The gas-fired furnace market alone represents a significant opportunity because of its cost savings not only to the manufacturer, but to the consumer, as a reduction in home fuel energy reduction could be as high as 30%. Accordingly, SenCer has been approached by both original equipment manufacturers (OEMs) as well as the market leader of the technology to take advantage of its UltraTemp™ material properties to fabricate a low-cost igniter that can resolve all of the flaws of the current technologies. Moreover, OEMs and homeowner insurance companies are interested in the development of a low-cost flue sensor based upon the same technology with a corresponding low cost control circuit. The market is clearly available with GreenCell and SenCer already having an industry name and contacts due to their next-generation technologies.

Further bolstering potential, GreenCell announced two weeks ago that it has developed a clean firing solution for silica sensitive products in conjunction with SenCer with funding coming in part from the New York State Energy Research and Development Agency (NYSERDA). This new technology meets the needs of new high temperature furnaces and allows for a green, low cost manufacturing of the UltraTemp-C products of GreenCell. These High Temperature Systems will be available themselves for commercial sales.

Oxygen sensors are also particularly appealing due to the sheer magnitude of use and no comparable products to GreenCell’s. Every new car manufactured today –virtually every car produced in the last thirty years, actually – has an oxygen sensor. As a key component of a vehicles emissions control system, the oxygen sensor is a device that goes in the exhaust pipe and measures for the presence of oxygen. At the most basic explanation level, there is an optimal ratio of air and fuel in every fuel-powered engine to keep emissions at a minimum and vehicle performance at a maximum. The oxygen sensor takes readings from the exhaust and then “communicates” with the engine’s computer so that the fuel level can be adjusted accordingly.

GreenCell’s proposed oxygen sensor is comprised of a thick film sensor containing the heater and ion conductor layer as a leaded insert that would be placed into a precut flange which would then subsequently be glass bonded using a seal glass technology. The benefit of this is that it works seamlessly with current housings of oxygen sensors so, from a manufacturing standpoint, the change from current counterparts creates no obstacles. Furthermore, GreenCell and SenCer have bridged another gap in dealing with the high costs associated with platinum usage in oxygen sensors through a proprietary electrode technology (platinum is trading around $1,800 per ounce presently) which will decrease manufacturing costs. Offering a full service solution, GreenCell will also have the ability to manufacture the sensor package and deliver to market through existing sales channels.

Annual production of vehicles is in excess of 70 million units with each vehicle requiring a minimum of two oxygen sensors. Add in the number of vehicles that emission regulations mandate the oxygen sensor be replaced and the market is in excess of $8 billion and growing steadily; representing another incredible opportunity for a superior product at a reduced price point.

Ceramic heaters/igniters and oxygen sensors represent opportunities of immediate need and should be near term products and revenue generators for GreenCell while they hone their fuel cell technologies. Still in early stages, their proposed Fuel Cell Design stack design utilizes the same basic technology as proposed for the oxygen sensor. Proof of concept has been completed through a program funded by the New York State Energy Research and Development Agency (NYSERDA). The vast part of the base concept work was done during the feasibility study which produced encouraging results of developing a notably better product than existing technologies. While further research needs to be conducted, fuel cells (which were invented over a century ago and used in practically every NASA mission for 50 years, but limited in practical applications because of costs) have been purported as holding tremendous potential as alternative energy. Solid Oxide Fuel Cells, in particular, are heralded as holding the greatest potential because of their extremely high efficiency and relatively low costs, but have been a source of challenges because of operating at extremely high temperatures. Just as the name implies, the UltraTemp™ technology of GreenCell is looking to overcome these hurdles where others have failed. With dependence upon oil and other natural resources in focus and government mandates for greener technologies starting to hit their stride, fuel cell technologies are anticipated to move towards mainstream uses in the mid-term; a fact that bodes well for GreenCell.

Technically speaking, the GCLL stock chart is a bit thin because of the shortness of the stock’s trading history. The 200 and 50 day moving averages are not yet defined, but support and resistance levels have been set. A bottom support has been established at 60 cents with additional secondary support coming in at a variety of levels, including 65 and 70 cents. On any sort of pullback, savvy technical traders will be watching these areas to define a more clear-cut support level based on buying pressure demonstrated at those spots. Resistance has come in recently at the 87 to 90 cent area as the candles have had a difficult time closing above those levels in the last month. A top-end resistance is set at $1.00, which represents not only a nearly 50 percent rise in share value, but a break of $1.00 will signify a “blue sky breakout” point where no other resistance is in sight.

Not a lot can be gathered at this point from the Moving Average Convergence/Divergence, but it is still important to watch in the coming days and months for new higher lows to be established. Technical traders look for channels to be formed as they are a sign of great strength. For the MACD, an upward channel reflects an upward trend. The Full Stochastics operates in much the same manner, except it shows strength of momentum, so higher lows are again important to gauge potential price movements. The Relative Strength Index also shows momentum, but is calculated differently. In the case of GLCC, the RSI is holding right around the 50 mark - a sign of neutrality – which bodes well for potential upward movement given that the price per share has slipped some recently.

As was previously mentioned, even though the chart is fairly new, support and resistance levels are showing up already.  With a significant support level around $0.60, stop losses just below that level should be considered in case the stock goes in a direction that no one wants. As always, this is only AllPennyStocks.com's assessment of the GCLL technical chart and we strongly encourage all investors to perform their own due diligence and consult with a financial advisor prior to making any trades.

Being new as a public entity by no means should imply that GreenCell is an early developmental company as so many others trading on the Bulletin Boards are. The Company is poised and ready for near-term revenues and partnered with an established firm to bring their products to market. With only 32 million shares issued and outstanding, the capital structure is intact. Relationships are in place to assist in research and development funding through government agencies which GreenCell has used to keep a balanced budget. Not only are GreenCell products hitting the streets, but the potential for the UltraTemp™ could yield a copious sales stream for years to come. It is for these reasons as well as those mentioned that we at AllPennyStocks.com have decided to turn our next U.S. corporate spotlight on GreenCell, Inc. (OTCBB:GCLL) and encourage our members to begin their due diligence and add it to their watchlists.

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Recent News and Press Releases

GreenCell Inc. Announces Milestone in Its UltraTemp(TM) Technology Development
GlobeNewswire (Thu, Sep 8)

Market Advisors, Inc. Issues Report on GreenCell Inc.
GlobeNewswire (Wed, Aug 31)

GreenCell Inc Announces Successful New Process to Manufacture Ceramic Igniters
GlobeNewswire (Thu, Aug 25)

GREENCELL, INC Financials
EDGAR Online Financials (Tue, Aug 23)

GREENCELL, INC Files SEC form 10-Q, Quarterly Report
EDGAR Online (Wed, Aug 17)

GreenCell, Incorporated Information to be Available Through Standard & Poor's Market Access Program
GlobeNewswire (Mon, Jul 18)

GreenCell Inc Receives Approval to Trade Under Stock Symbol GCLL
GlobeNewswire (Fri, Jul 15)

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Management

Dan Valladao – President/Chief Executive Officer/Chief Financial Officer/CAO/Treasurer/Secretary/Chairman of the Board

Dan Valladao has been our Chairman of the Board, President and Chief Executive Officer since December 7, 2009. Mr. Valladao has 25 years of automotive experience, predominately in the areas of retail, wholesale and original equipment manufacturer sales channels. Since November 2009, Mr. Valladao has been the Chairman, President and Chief Executive Officer of General Automotive Company, an SEC reporting company. From September 2004 to present, Mr. Valladao was President and Founder of OE Source LC, an automotive parts distributor located in Orlando, Florida, which merged into General Automotive in February 2008 as a wholly owned subsidiary of General Automotive Company. From March 1998 to September 2004, Mr. Valladao was the Vice President of Sales and Marketing for APS International, a global manufacturer and distributor of automotive products based in Los Angeles, California and Singapore. From August 1988 to March 1996, Mr. Valladao was an Executive Vice President of Mobile Living Corporation, a retailer of vehicle accessories, located in Concord, California. From November 1996 to March 1998, he was a sales representative of HSG Corporation, a manufacturer’s representatives firm located in Brentwood, California where he was responsible for sales to Original Equipment Manufacturer companies, including Ford Motor, General Motors, Chrysler, Honda and Toyota.

David Burt – Chief Technology Officer/Director

David D. Burt has been our Director and Chief Technology Officer since December 7, 2009. Since 1994, Mr. Burt has been the President and Founder of SenCer, Inc. , a New York State “C” Corporation, located in Penn Yan, New York. At SenCer, Inc., for approximately 14 years, he has directed, designed, developed and manufactured electronic ceramic components that are used primarily for electronic manufacturing of discrete devices, including automobile sensor products and a new worldwide marketed composite material that is used for high purity electronic manufacturing. SenCer has developed a ceramic composite material used in high temperature electronic component manufacturing and conducts research and manufacturing into high temperature fuel cells, automotive sensors and commercial electronic products. “SenCer has four employees: (a) Mr. Burt, its President; (b) an accounting/administrative person; (c) a quality assurance manager; and (d) a technician. SenCer’s business has primarily focused on research and development of ceramic based materials and has earned revenues ranging from $100,000 to $350,000 since its inception in 1994.

From January 1991 to December 1994, Mr. Burt was the owner of ARETE, a consulting firm located in St. Louis, Missouri that developed automotive oxygen sensors. From January 1987 to December, 1990, Mr. Burt was the founder and president of Digital Controls Incorporated, a Missouri “S” corporation located in Rolla, Missouri that developed process controls systems and materials for the materials industry. From October 1984 to December 1986, Mr. Burt was the President/Founder of MRD Corporation, a process control firm located in Rolla, Missouri, which developed high temperature analytical equipment. From August 1978 to July 1983, Mr. Burt was a process research engineer with the Miami Laboratory of Eagle-Picher Industries located in Miami, Oklahoma, including having conducted ceramic nuclear materials research. In June 1978, Mr. Burt received a Bachelor of Science Degree in Ceramic Engineering from Alfred University located in Alfred, New York. In May 1990, Mr. Burt received a Master of Science Degree in Ceramic Engineering from the University of Missouri-Rolla located in Rolla, Missouri.

Samuel Reeder – Director

Samuel Reeder has been our Director since December 7, 2009. Since June 2002, he has been a Director of SenCer, Inc. In May 1986, Mr. Reeder acquired Ferronics, an electronics manufacturing firm located in Fairport, New York and served as its Chief Executive Officer until November 1999, at which time Mr. Reeder’s son, Timothy Reeder, became Chief Executive Officer. Mr. Reeder has been Ferronics’ Chairman of the Board since its inception. From 1964 to 1985, Mr. Reeder was employed by Itek Corporation’s Graphic Products Division, a Reprographic Products firm located in Rochester, New York, having served in increasingly responsible product, marketing, and executive management positions, and then becoming its Senior Vice President of Sales and Marketing from 1984 to 1985. From 1957 to 1964, Mr. Reeder was employed by Champion Paper Company, a Paper Products firm located in Hamilton, Ohio in various sales and marketing roles. In 1950, he received a Bachelor of Arts Degree from Hamilton College located in Clinton, New York. From 1951 to 1955, Mr. Reeder served with the United States Air Force and served a combat tour in Korea. In 1957, he received a Master of Business Administration from Harvard University located in Boston, Massachusetts.

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Contact

Company Headquarters:

One Keuka Business Park, Penn Yan
NY, 14527
U.S.A.
Phone: 315.694.7134
Email: info@greencellinc.com

IR Contact:

Paula Bausman - Investor Relations
Phone: 407.363.5633
Email: paulab@greencellinc.com

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FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect GreenCell Inc. current expectations about its future results, performance, prospects and opportunities. GreenCell Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause GreenCell Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.

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Disclaimer

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