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American Company Spotlight

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GreenCell Inc. Website:
Click Here |
Information As Of
September
20,
2011 |
| Exchange:
OTCBB |
Market Cap:
23.8
Million |
| Outstanding Shares:
31.8
Million |
52 Low / High:
$0.44 / $1.00 |
|
Price September
20, 2011:
$0.75 |
GCLL Recent Stock Quote and News:
Click Here |
"SenCer and GreenCell have received funding throughout
the development of their technology from the New York State
Energy Research and Development Agency (NYSERDA) for their
research as supported by green and alternative energy
initiatives."
OverviewGreenCell is engaged in a joint venture with SenCer Inc. to develop,
commercialize and market SenCer's UltraTempTM ceramic composite materials for
Home and Transportation applications. GreenCell has identified multiple
industries with significant commercial applications with potential revolutionary
results. Some of the many applications for this technology are SOFC Fuel Cells,
Igniters, Braking, Oxygen Sensors, and Ceramic Heaters.
Investment Highlights
- Revolutionary Technology. UltraTemp™, a ceramic
composite material based upon ceramic fiber/ ceramic matrix
combinations, bridges a gap left by many of today’s
products. It has virtually endless uses, but is being
targeted initially by GreenCell for igniters, oxygen sensors
and fuel cells.
- Solid Business Model. GreenCell is systematically
developing UltraTemp™ products by focusing on taking the
products to late stages to generate near-term revenue
through igniters and oxygen sensors as development for fuel
cells is now underway. The cyclic progressions allow for
cash flow to support the company now as well as R&D efforts
for the future.
- Joint Venture. GreenCell has strategically
partnered in a Joint Venture with SenCer, Inc., a New
York-based technology firm with nearly a decade in
developing the UltraTemp™ technology.
- Massive Market Potential. The oxygen sensor
market alone represents an $8 billion opportunity for
GreenCell and it’s growing every day as initiatives towards
controlling vehicle emissions become more and more
stringent. The igniter industry, where GreenCell once again
has a competitive edge with a superior, less-costly product,
is estimated at roughly $600 million.
- New Public Entity, Tight Capital Structure. GLCC
has only been trading for approximately two months which has
kept it from the eyes of the trading community. With only 32
million shares outstanding and strong market capture
potential, the stock remains “under the radar” with large
upside potential.
Profile
There are countless companies in both the public and
private sectors looking to “reinvent the wheel” or “build a
better mousetrap.” Few will bring their products to market
for a myriad of reasons including arcane designs or even
thinking too large which can too frequently lead to big
problems and an extravagant number of years and finances in
research and development. It is often times the smaller,
more well-thought-out technologies that can provide
incredible success for an up-and-coming company. Moreover,
if the technology has more than one application, the company
can be afforded the luxury of generating revenue with one
while the others continue development. After all, growth,
diversification and revenue are what business is all about,
but getting there can be a rough road and it takes
calculated moves and strategic alignment to make it happen
in an efficient manner.
No experienced investor cares for a comparisons of a
microcap stock to Google as it is just absurd to even
attempt to tie virtually any company (big or small) to the
stock behemoth, but using the formula above is what Google
did to achieve success, and that type of correlation is
relevant to any upstart. The search engine beast grew and
grew its firm and expanded like a spider web across the
globe by recognizing opportunity and continuously branching
into different areas; looking to strike a market dominance
in each while staying on the hunt for the next social and
business trend. But…it started with basically one concept
first, revolutionizing the way pages are indexed and
searched and the rest is history at this point.
While it may seem like a stretch to make comparisons to
Google, the basic premise is the same for many
organizations. Albeit a miner starting with one project, a
biotech with only one drug in a pipeline or a upstart tech
firm with a product that can change the standards of
countless products for years to come. This is the plan for
GreenCell, Inc. (OTCBB:GCLL), a Penn Yan, N.Y.-based
technology firm that just recently broke into the
publicly-traded arena in July. GreenCell may be just
starting off in the public realm, but it is anything but a
novice with its technologies. GreenCell is engaged in a
joint venture with SenCer Inc. and is focused on developing
and commercializing SenCer's UltraTemp™, a ceramic composite
material based upon ceramic fiber/ceramic matrix
combinations, for home and transportation applications.
UltraTemp™ has the ability to bond any ceramic or metal
conductor, for which GreenCell has identified multiple
industries with significant commercial applications with
potential revolutionary results, including uses regarding
Solid Oxide Fuel Cells (SOFC), igniters, braking, oxygen
sensors, and ceramic heaters.
This is where the concept of a foundation technology
blossoming into much more comes into effect as
aforementioned as GreenCell has the potential for
exponential growth and appears to have a plan of action
already in motion. Teaming with SenCer puts GreenCell way
ahead of the curve of most junior outfits because SenCer
already has nine years of development in the core UltraTemp™
technology including years of research in ceramic heaters,
oxygen sensors and fuel cells. An initial development
program with New York State has already resulted in
completion of the proof of concept and device fabrication
utilizing the new technology has proven successful.
Consequently, prototype development and testing will only
take 6-24 months.
First, GreenCell will be protecting its Intellectual
Property through the patenting process and then it can begin
to move more productively towards monetization of its
assets. Once all the proper patents are intact, licensing of
the UltraTemp™ technology can begin. Ceramic
heaters/igniters as well as oxygen sensors can reap rewards
for GreenCell in the near to mid-term as SenCer has taken
the technology in those areas of focus to advanced stages
already. Research on the UltraTemp™ igniter has proven a
significant increase in materials’ strength and durability
that is superior to existing Silicon Carbide (SiC) based
igniters and at a lower price point compared to today’s
igniters including newer-offered technologies such as
silicon nitride (Si3N4). These facts give GreenCell a
competitive edge in a $600 million global igniter market.
The gas-fired furnace market alone represents a significant
opportunity because of its cost savings not only to the
manufacturer, but to the consumer, as a reduction in home
fuel energy reduction could be as high as 30%. Accordingly,
SenCer has been approached by both original equipment
manufacturers (OEMs) as well as the market leader of the
technology to take advantage of its UltraTemp™ material
properties to fabricate a low-cost igniter that can resolve
all of the flaws of the current technologies. Moreover, OEMs
and homeowner insurance companies are interested in the
development of a low-cost flue sensor based upon the same
technology with a corresponding low cost control circuit.
The market is clearly available with GreenCell and SenCer
already having an industry name and contacts due to their
next-generation technologies.
Further bolstering potential, GreenCell announced two weeks
ago that it has developed a clean firing solution for silica
sensitive products in conjunction with SenCer with funding
coming in part from the New York State Energy Research and
Development Agency (NYSERDA). This new technology meets the
needs of new high temperature furnaces and allows for a
green, low cost manufacturing of the UltraTemp-C products of
GreenCell. These High Temperature Systems will be available
themselves for commercial sales.
Oxygen sensors are also particularly appealing due to the
sheer magnitude of use and no comparable products to
GreenCell’s. Every new car manufactured today –virtually
every car produced in the last thirty years, actually – has
an oxygen sensor. As a key component of a vehicles emissions
control system, the oxygen sensor is a device that goes in
the exhaust pipe and measures for the presence of oxygen. At
the most basic explanation level, there is an optimal ratio
of air and fuel in every fuel-powered engine to keep
emissions at a minimum and vehicle performance at a maximum.
The oxygen sensor takes readings from the exhaust and then
“communicates” with the engine’s computer so that the fuel
level can be adjusted accordingly.
GreenCell’s proposed oxygen sensor is comprised of a thick
film sensor containing the heater and ion conductor layer as
a leaded insert that would be placed into a precut flange
which would then subsequently be glass bonded using a seal
glass technology. The benefit of this is that it works
seamlessly with current housings of oxygen sensors so, from
a manufacturing standpoint, the change from current
counterparts creates no obstacles. Furthermore, GreenCell
and SenCer have bridged another gap in dealing with the high
costs associated with platinum usage in oxygen sensors
through a proprietary electrode technology (platinum is
trading around $1,800 per ounce presently) which will
decrease manufacturing costs. Offering a full service
solution, GreenCell will also have the ability to
manufacture the sensor package and deliver to market through
existing sales channels.
Annual production of vehicles is in excess of 70 million
units with each vehicle requiring a minimum of two oxygen
sensors. Add in the number of vehicles that emission
regulations mandate the oxygen sensor be replaced and the
market is in excess of $8 billion and growing steadily;
representing another incredible opportunity for a superior
product at a reduced price point.
Ceramic heaters/igniters and oxygen sensors represent
opportunities of immediate need and should be near term
products and revenue generators for GreenCell while they
hone their fuel cell technologies. Still in early stages,
their proposed Fuel Cell Design stack design utilizes the
same basic technology as proposed for the oxygen sensor.
Proof of concept has been completed through a program funded
by the New York State Energy Research and Development Agency
(NYSERDA). The vast part of the base concept work was done
during the feasibility study which produced encouraging
results of developing a notably better product than existing
technologies. While further research needs to be conducted,
fuel cells (which were invented over a century ago and used
in practically every NASA mission for 50 years, but limited
in practical applications because of costs) have been
purported as holding tremendous potential as alternative
energy. Solid Oxide Fuel Cells, in particular, are heralded
as holding the greatest potential because of their extremely
high efficiency and relatively low costs, but have been a
source of challenges because of operating at extremely high
temperatures. Just as the name implies, the UltraTemp™
technology of GreenCell is looking to overcome these hurdles
where others have failed. With dependence upon oil and other
natural resources in focus and government mandates for
greener technologies starting to hit their stride, fuel cell
technologies are anticipated to move towards mainstream uses
in the mid-term; a fact that bodes well for GreenCell.
Technically
speaking, the GCLL stock chart is a bit thin because of the
shortness of the stock’s trading history. The 200 and 50 day
moving averages are not yet defined, but support and
resistance levels have been set. A bottom support has been
established at 60 cents with additional secondary support
coming in at a variety of levels, including 65 and 70 cents.
On any sort of pullback, savvy technical traders will be
watching these areas to define a more clear-cut support
level based on buying pressure demonstrated at those spots.
Resistance has come in recently at the 87 to 90 cent area as
the candles have had a difficult time closing above those
levels in the last month. A top-end resistance is set at
$1.00, which represents not only a nearly 50 percent rise in
share value, but a break of $1.00 will signify a “blue sky
breakout” point where no other resistance is in sight.
Not a lot can be gathered at this point from the Moving
Average Convergence/Divergence, but it is still important to
watch in the coming days and months for new higher lows to
be established. Technical traders look for channels to be
formed as they are a sign of great strength. For the MACD,
an upward channel reflects an upward trend. The Full
Stochastics operates in much the same manner, except it
shows strength of momentum, so higher lows are again
important to gauge potential price movements. The Relative
Strength Index also shows momentum, but is calculated
differently. In the case of GLCC, the RSI is holding right
around the 50 mark - a sign of neutrality – which bodes well
for potential upward movement given that the price per share
has slipped some recently.
As was previously mentioned, even though the chart is fairly new,
support and resistance levels are showing up already.
With a significant support level around $0.60, stop losses
just below that level should be considered in case the stock
goes in a direction that no one wants. As always, this is
only AllPennyStocks.com's assessment of the GCLL technical
chart and we strongly encourage all investors to perform
their own due diligence and consult with a financial advisor
prior to making any trades.
Being new as a public entity by no means should imply
that GreenCell is an early developmental company as so many
others trading on the Bulletin Boards are. The Company is
poised and ready for near-term revenues and partnered with
an established firm to bring their products to market. With
only 32 million shares issued and outstanding, the capital
structure is intact. Relationships are in place to assist in
research and development funding through government agencies
which GreenCell has used to keep a balanced budget. Not only
are GreenCell products hitting the streets, but the
potential for the UltraTemp™ could yield a copious sales
stream for years to come. It is for these reasons as well as
those mentioned that we at AllPennyStocks.com have decided
to turn our next U.S. corporate spotlight on GreenCell, Inc.
(OTCBB:GCLL) and encourage our members to begin their due
diligence and add it to their watchlists.
Recent News and Press Releases
GreenCell Inc. Announces Milestone in Its UltraTemp(TM)
Technology Development
GlobeNewswire (Thu, Sep 8)
Market Advisors, Inc. Issues Report on GreenCell Inc.
GlobeNewswire (Wed, Aug 31)
GreenCell Inc Announces Successful New Process to
Manufacture Ceramic Igniters
GlobeNewswire (Thu, Aug 25)
GREENCELL, INC Financials
EDGAR Online Financials (Tue, Aug 23)
GREENCELL, INC Files SEC form 10-Q, Quarterly Report
EDGAR Online (Wed, Aug 17)
GreenCell, Incorporated Information to be Available Through
Standard & Poor's Market Access Program
GlobeNewswire (Mon, Jul 18)
GreenCell Inc Receives Approval to Trade Under Stock Symbol
GCLL
GlobeNewswire (Fri, Jul 15)
Management
Dan Valladao – President/Chief Executive
Officer/Chief Financial
Officer/CAO/Treasurer/Secretary/Chairman of the Board
Dan Valladao has been our Chairman of the Board, President
and Chief Executive Officer since December 7, 2009. Mr.
Valladao has 25 years of automotive experience,
predominately in the areas of retail, wholesale and original
equipment manufacturer sales channels. Since November 2009,
Mr. Valladao has been the Chairman, President and Chief
Executive Officer of General Automotive Company, an SEC
reporting company. From September 2004 to present, Mr.
Valladao was President and Founder of OE Source LC, an
automotive parts distributor located in Orlando, Florida,
which merged into General Automotive in February 2008 as a
wholly owned subsidiary of General Automotive Company. From
March 1998 to September 2004, Mr. Valladao was the Vice
President of Sales and Marketing for APS International, a
global manufacturer and distributor of automotive products
based in Los Angeles, California and Singapore. From August
1988 to March 1996, Mr. Valladao was an Executive Vice
President of Mobile Living Corporation, a retailer of
vehicle accessories, located in Concord, California. From
November 1996 to March 1998, he was a sales representative
of HSG Corporation, a manufacturer’s representatives firm
located in Brentwood, California where he was responsible
for sales to Original Equipment Manufacturer companies,
including Ford Motor, General Motors, Chrysler, Honda and
Toyota.
David Burt – Chief Technology Officer/Director
David D. Burt has been our Director and Chief Technology
Officer since December 7, 2009. Since 1994, Mr. Burt has
been the President and Founder of SenCer, Inc. , a New York
State “C” Corporation, located in Penn Yan, New York. At
SenCer, Inc., for approximately 14 years, he has directed,
designed, developed and manufactured electronic ceramic
components that are used primarily for electronic
manufacturing of discrete devices, including automobile
sensor products and a new worldwide marketed composite
material that is used for high purity electronic
manufacturing. SenCer has developed a ceramic composite
material used in high temperature electronic component
manufacturing and conducts research and manufacturing into
high temperature fuel cells, automotive sensors and
commercial electronic products. “SenCer has four employees:
(a) Mr. Burt, its President; (b) an
accounting/administrative person; (c) a quality assurance
manager; and (d) a technician. SenCer’s business has
primarily focused on research and development of ceramic
based materials and has earned revenues ranging from
$100,000 to $350,000 since its inception in 1994.
From January 1991 to December 1994, Mr. Burt was the owner
of ARETE, a consulting firm located in St. Louis, Missouri
that developed automotive oxygen sensors. From January 1987
to December, 1990, Mr. Burt was the founder and president of
Digital Controls Incorporated, a Missouri “S” corporation
located in Rolla, Missouri that developed process controls
systems and materials for the materials industry. From
October 1984 to December 1986, Mr. Burt was the
President/Founder of MRD Corporation, a process control firm
located in Rolla, Missouri, which developed high temperature
analytical equipment. From August 1978 to July 1983, Mr.
Burt was a process research engineer with the Miami
Laboratory of Eagle-Picher Industries located in Miami,
Oklahoma, including having conducted ceramic nuclear
materials research. In June 1978, Mr. Burt received a
Bachelor of Science Degree in Ceramic Engineering from
Alfred University located in Alfred, New York. In May 1990,
Mr. Burt received a Master of Science Degree in Ceramic
Engineering from the University of Missouri-Rolla located in
Rolla, Missouri.
Samuel Reeder – Director
Samuel Reeder has been our Director since December 7, 2009.
Since June 2002, he has been a Director of SenCer, Inc. In
May 1986, Mr. Reeder acquired Ferronics, an electronics
manufacturing firm located in Fairport, New York and served
as its Chief Executive Officer until November 1999, at which
time Mr. Reeder’s son, Timothy Reeder, became Chief
Executive Officer. Mr. Reeder has been Ferronics’ Chairman
of the Board since its inception. From 1964 to 1985, Mr.
Reeder was employed by Itek Corporation’s Graphic Products
Division, a Reprographic Products firm located in Rochester,
New York, having served in increasingly responsible product,
marketing, and executive management positions, and then
becoming its Senior Vice President of Sales and Marketing
from 1984 to 1985. From 1957 to 1964, Mr. Reeder was
employed by Champion Paper Company, a Paper Products firm
located in Hamilton, Ohio in various sales and marketing
roles. In 1950, he received a Bachelor of Arts Degree from
Hamilton College located in Clinton, New York. From 1951 to
1955, Mr. Reeder served with the United States Air Force and
served a combat tour in Korea. In 1957, he received a Master
of Business Administration from Harvard University located
in Boston, Massachusetts.
Contact
Company Headquarters:
One Keuka Business Park, Penn Yan
NY, 14527
U.S.A.
Phone: 315.694.7134
Email:
info@greencellinc.com
IR Contact:
Paula Bausman - Investor Relations
Phone: 407.363.5633
Email:
paulab@greencellinc.com
FORWARD LOOKING STATEMENTS
This report includes forward-looking
statements that reflect GreenCell Inc. current
expectations about its future results, performance,
prospects and opportunities.
GreenCell Inc. has
tried to identify these forward-looking statements by using
words and phrases such as "may," "will," "expects,"
"anticipates," "believes," "intends," "estimates," "plan,"
"should," "typical," "preliminary," "we are confident" or
similar expressions. These forward-looking statements are
based on information currently available and are subject to
a number of risks, uncertainties and other factors that
could cause GreenCell Inc.'s actual results,
performance, prospects or opportunities to differ materially
from those expressed in, or implied by, these
forward-looking statements. These risks, uncertainties and
other factors include, without limitation, the Company's
growth expectations and ongoing funding requirements, and
specifically, the Company's growth prospects with scalable
customers, and those outlined above. Other risks include the
Company's limited operating history, the Company's history
of operating losses, consumers' acceptance, the Company's
use of licensed technologies, risk of increased competition,
the potential need for additional financing, the terms and
conditions of any financing that is consummated, the limited
trading market for the Company's securities, the possible
volatility of the Company's stock price, the concentration
of ownership, and the potential fluctuation in the Company's
operating results.
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