By: Dylan Sikes - AllPennyStocks.com News

Friday, March 28, 2014

It’s reefer madness in the stock market, with many, many companies looking to get a piece of the potpie. Let’s face it; this is a bit of a rare opportunity. Technology changes create booms, such as the dotcom bubble, mobile device and app explosion, etc., but rarely is there an industry that essentially did not exist – at least not legally – that is going from zero to 60 so quickly. With the mention of marijuana in a business model, it seems as if a company valuation doubles. Those that follow small and micro cap news feeds realize that seldom does a day go by without a litany of headlines centered on marijuana. Most days even bring news that some company discloses their intention to delve into the pot sector, no matter how far outside their original business model, including several Canadian miners considering dropping their pick axes and picking up a bong. Friday is often a day that is slower on news, but here’s just a few headlines:

Nevis Capital Corporation Negotiating For Entry into Cannabis Industry – Shares of OCEE are up 55% at $1.55.

LiveWire Ergogenics, Inc. Announces First Shipment of CBD Hemp Energy Chews – Shares of LVVV are up 11.8% at $0.123.

Surna Acquires Cannabis IP & Appoints Zynga Co-Founder as CEO – Shares of SRNA are up 59.3% at $4.00.

Peer-to-Peer Payments Technology for the Medical Marijuana Sector - Dutch Gold Adds to Portfolio of Alternative Merchant Services for MMJ Retailers – Shares of DGRI are up 14.3% at $0.0008.

Plandai Biotechnology Management Discusses Progress of Company's Cannabis Extracts – Shares of PLPL are down 7.1% at $1.04.

Latteno Outlines Aggressive MMJ Initiatives for 2014 – Shares of LATF are up 4.3% at $0.0122.

Pazoo, Inc. (OTCQB:PZOO) shares are also up by more than 26 percent in early afternoon trading after the Whippany, New Jersey-based company said that it made a $50,000 payment upon penning a binding letter of intent to acquire a 40-percent interest in MA & Associates, LLC. The first payment is part of an overall acquisition price of $2 million for MA, a company in the process of becoming a licensed medical marijuana testing laboratory in the State of Nevada. The plan, according to Pazoo, is to open two medical marijuana testing laboratories in Nevada.

The acquisition is part of a diversification strategy of Pazoo. The technology company is broadly focused on the health and wellness industry, offering services and products through direct response digital and television, retail stores and its website. The site is not an e-commerce store, but rather a community that covers essentially every aspect of leading a healthy life for people and their pets. CEO David Cunic likens the site to ESPN, in that the popular sports station covers the full gamut of the sports world.

Cunic made it clear that the acquisition is growth, not a fundamental shift for the company.

"It is very important for everyone to know that Pazoo is not changing or adjusting the overall business model. Pazoo.com remains the face of the overall company. However, we have always maintained that Pazoo was comprised of 5 separate pillars for growth all of which are to be in the health and wellness industry. Having an interest in a medical marijuana testing laboratory company perfectly fits into our model. Additionally, through our new partners, we will now have direct access to the most up to date information on the industry for this section on Pazoo.com," Cunic said in a statement on Friday.

Pazoo is moving aggressively forward with its website, adding exclusive videos, expert content and new sections all the time. In a world where many small companies have content-poor websites that look like they were built by a second-grader, Pazoo stands out with its content and functionality. The new content will help drive additional traffic to Pazoo’s website and application, which in turn drives additional ad revenue.

Certainly some companies look to simply be jumping on the pot bandwagon, but that doesn’t seem to be the case with Pazoo. The minority ownership in the planned labs will support additional revenue streams in the future as the company keeps its main focus on its flagship brand. Investors are cheering the move and other recent news, with the stock climbing in the last two weeks from a low just over a penny to as high as 6.25 cents in Friday action. Proper due diligence is, as always, encouraged.

Copyright © 2014 AllPennyStocks.com. All rights reserved. Republication or redistribution of AllPennyStocks.com's content is expressly prohibited without the prior written consent of AllPennyStocks.com. AllPennyStocks.com shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.