FLASR Inks 2,500 Store Distribution Agreement for its Portable Spittoon

FLASR Inks 2,500 Store Distribution Agreement for its Portable Spittoon

By: Dylan Sikes - AllPennyStocks.com News

Wednesday, July 22, 2015

The American Cancer Society says that cigarette smoking amongst U.S. adults has experienced a drastic reduction in the last half century, decreasing from about 42 percent of the population in 1965 to about 18 percent in 2012 (the most recent years for available figures). Conversely, the U.S. Centers for Disease Control and Prevention says that use of smokeless tobacco has been on the rise since 1999. Data from 2012 showed that about 3.5 percent of people over the age 12, or about 9 million people, used smokeless tobacco. Whether it is because of perceived less risk in smokeless tobacco compared to cigarettes, anti-smoking campaigns or the simple fact that smoking has been banned in many public places across the country, the cigarette industry is barely expanding while the smokeless tobacco business is growing at a steady pace. Popular smokeless tobacco products like Copenhagen and Skoal, which are both brands of Altria (NYSE:MO), dominate the market, ultimately creating little opportunity for small companies to establish much of a presence to capital on the growing trend in chew and snuff. Ancillary and accessory products are the opportune space for upcoming players to grow a footprint in the industry.


That is the plan for tobacco accessory producer FLASR (OTCQB:FLSR), with its eponymous 4-ounce, pocket-size portable spittoon. Years in the making with its exclusive thumb-lock twist cap that can be opened and closed with one hand, FLASR was unveiled at the 2013 Southeast Petro-Food Marketing Exposition as the next evolution in portable spittoons. The product enters a space as an alternative to bulkier popular products, such as the Mud Jug and Spit Bud. A glaring difference in the three products is the design, with Mud Jug looking a bit like a small traditional spittoon and Spit bud looking like a slender travel mug, neither of which are pocket-friendly, while FLASR looks – as the name implies – like a thin flask that tucks in a pocket. Given that Mud Jug and Spit Bud use open top designs, the smell of tobacco can escape, a problem that FLASR overcomes with its cap. Encapsulating scent is particularly important to tobacco users, especially hunters and fisherman where smell can detour potential prey.

FLASR has kicked it up a notch in recent months, announcing a steady stream of major partnerships and launching a multi-million-dollar media blitz to build brand awareness and reach consumers. Amongst other things, the company has partnered with NASCAR, sponsoring drivers Reed Sorenson and Ryan Sieg to customize their racecars and attire with the FLASR logo. The company has also partnered with the Championship Bull Riding (CBR) Tour in 2015, providing the company a commercial on the Jumbotron at events, live announcer mentions, signage and other on-site elements. The millions of fans of NASCAR and CBR events, many of which are male tobacco users, are a prime demographic for FLASR to promote its product.

Elsewhere, FLASR has tagged alligator hunter and History Channel’s “Swamp People” star T-Roy Broussard as a spokesman, subsequently releasing a T-Roy camouflage gator print FLASR that matches Broussard’s boat in the 2015 Walmart FLW bass fishing tour.

In addition to its other promotional outlets, FLASR this month became a featured product of As Seen on TV Productions. A 60-second commercial for FLASR is now running in the Houston, Charlotte and Atlanta markets on Country Music Television, ESPN2 and Fox Sports.

On Wednesday, the company announced a four-stage, 2,500 store distribution agreement with Mr. Checkout Distributors that will put FLASR in key smokeless tobacco markets across the U.S. Mr. Checkout is a national network of independent distributors and wholesales that services 35,000 convenience, grocery and specialty stores.

“Based on results from past beta testing in similar stores and our extensive marketing campaign, we expect this program to drive significant sales to help us meet or exceed 2015 projected revenue targets quarterly and annually,” said FLASR chief executive Everett Dickson in the announcement.

Formed only a few years ago, FLASR is an upstart in the truest sense of the word, but rarely is such vigilance to execute on a business model seen in an OTC company. Shares of FLSR slid from a high of 66 cents early in 2015 to a low of 7 cents in May before bouncing back up and settling around Wednesday’s price of 12 cents. FLSR remains largely overlooked by Wall Street at the moment, but today’s distribution agreement could be a catalyst for revenue, something investors will not overlook for long. Proper due diligence is, as always, encouraged.

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