|
PFSD: Using Non-Toxic To
Take Out The Toxic by Glenn
Wilkins - AllPennyStocks.com News Reporter
March 24, 2006 (AllPennyStocks.com Media, Inc.) - A clean,
pristine environment never goes out of style. What has changed
in recent years is our attitudes toward the materials we use
to clean our homes and our bodies – whether they could
potentially damage the outward environment. A company that
could deliver such products that don’t cause this collateral
damage would certainly give itself an edge – might clean up,
financially, as well as physically.
The company with several such products in its arsenal, and
already gaining momentum, is Pacific Sands, Incorporated, (OTCBB:
PFSD) based not on the coast at all, but in Racine,
Wisconsin, in a Midwestern part of the country known for its
vast natural beauty. Pacific Sands has staked its reputation
on marketing and selling unique, non-toxic, earth-, health-
and child-friendly products for cleaning, pet care and pool,
spa and water maintenance applications. The company’s core
products combine blended botanicals, pure natural extracts and
“tuned” enzyme technologies to ensure the safety of its
products.
Heads are turning in the big corporate world to these new
breakthroughs. A marketability study in the Wal-Mart
Innovation network gave Pacific Sands core technology the
highest “success likelihood” score ever granted, in the
program’s 22-year history. Such positive strokes have already
translated into much greater sales for the company, with the
potential for those sales to mushroom.
The company’s EcoOne Spa Treatment system has been endorsed
by one of the world’s leading spa manufacturers, Hawkeye
Manufacturing, as one of the safest and easiest to use water
conditioners on the market today. Pacific Sands has also won
renown for its EcoOne Pool Conditioner and Spa Pre-Filter.
Pacific Sands is also the master distributor for the
Rainforest Blue Bactericide Algaecide, aimed at maintaining
pool water without the chemical irritation, smell or bother of
chlorine.
Hawkeye Manufacturing recently announced that they are
actively marketing EcoOne to their existing customer and
dealer base and that every spa that leaves their Richmond, VA
facility now includes an EcoOne Starter kit. Pacific Sands
also announced in January that another major spa manufacture
is now including a custom-branded EcoOne starter kit in all of
the spas leaving their facility. Because of these two
arrangemnet, the company now estimates that now approximately
1,500 – 1,800 new EcoOne customers try the product every
single month.
Pacific Sands employs what it calls a cost-optimal
marketing strategy, based on its success in bringing the
EcoOne line from an unknown boutique product to a mainstream
alternative for the pool and spa marketplace. The company is
also committed to proportionately funded growth of its product
portfolio – that is, using a portion of the margins from
established products to finance development of newer ones.
President and CEO Michael Wynhoff has spent much of his
career in the marketing and public relations field, focusing
mainly on environmentally friendly companies. CFO and Sales
Vice-President Michael Michie made his name with the sales
force of Vancouver-based technology company Creo Products,
having achieved over 70-per-cent market share in his
territory. Before that was a five-year stint at DuPont.
Besides a solid and experienced management team headed by
Wynhoff and Michie, potential shareholders should be cheered
by the minimal debt position adopted by Pacific Sands, as well
as the way the team has managed its expenses and the capital
structure of the company. Since this management team took over
in June of 2004, the company has financed its growth almost
entirely on shares that it re-purchased from the previous
management team at a discount, resulting in nearly no equity
dilution. Plus, as indicated, the products behind which the
company stands is truly making inroads in the market.
Late in February came the announcement that early quarter
sales were up 100 per cent from the same time last year. At
the same time, the firm added nine major wholesale
distribution centres on the eastern seaboard, by landing the
$70-million-a-year distributor, Bayside Pool Supplies (all
figures in U.S. dollars unless specified otherwise). Since
management took over in June of 2004, they have demonstrated
sustained same quarter over quarter growth rates of as much as
350%.
On May 1, Pacific Sands will launch EcoOne products in
partnership with the Internet’s most popular environmental
website, marketing directly to its more than
5-million-registered-user database. The site draws more than
60 million page views a month, and – not to be minimized –
demographics consisting of 85-per-cent professional women
whose incomes top $75,000.
If this hasn’t made the mouths of prospective buyers water,
consider that the stock, which trades on the OTCBB under the
symbol PFSD, is still sold for pennies. The price just
recently came off its 52-week peak of 28 cents, its low of six
cents plumbed just before Christmas. Small cap players who
also have a yen to keep Mother Earth, house and home and
summer pool clean and pristine, would be well advised to
investigate further, particularly pending this aggressive new
Internet marketing campaign.
Copyright © 2007 AllPennyStocks.com. All
rights reserved. Republication or redistribution of
AllPennyStocks.com's content is expressly prohibited without
the prior written consent of AllPennyStocks.com.
AllPennyStocks.com shall not be liable for any errors or
delays in the content, or for any actions taken in reliance
thereon.
|
