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It's More than a Drink, at
Sports Pouch Beverage Company, Inc. by Greg Moses - AllPennyStocks.com News Reporter
September 12, 2006 (AllPennyStocks.com Media Inc.) - The
single serve juice, water, and health drink beverage segment
has been and continues to be a fast growing consumer favorite.
This type of product, fortified with vitamins and minerals, is
gaining momentum with consumers looking for refreshing and
healthful alternatives to sodas. As a high margin sector, this
$1 billion dollar beverage segment is highly competitive,
featuring a broad and diverse base of players both large and
small.
Differentiation is a key to success in the boutique and
specialty beverage segment. Differentiation is especially
important with new branded products, as well as established
private label and regionally known brand names. Convenient,
attractive, and value featured packaging that targets specific
consumer groups is a winning formula for success.
One firm gaining industry notice for technology innovation
and marketing concept design is the Sports Pouch Beverage
Company. Inc.
(Pink Sheets: SPBV). Marketed under the trademarked name
"All American Sports Pouch"™, the product, is not only eye
catching on the store shelves but projects a strong marketing
image with the All American theme. The Sports Pouch is geared
to a highly desirable consumption demographic, which are
parents with children and especially children in sports.
The easy to use product comes in the traditional juice size
package of 6.75 oz., which is the correct size for a child's
drink. The product is able to maintain a high quality of taste
and freshness, even with repeated openings, and does not
require an external straw to enjoy the beverage.
But beyond producing new beverage brands and products, the
Company was created for the expressed purpose of advancing
pull-push spout technology for liquid pouch packaging. In
fact, the Company has a "Process Pending Patent" for the
Sports Pouch Beverage package with the pull-push spout. The
Company's goal is to be one of the leaders in flexible pouch
beverage packaging by the year 2008.
While the fruit flavored beverage tastes good, the
Company's true advantage rests in the packaging. Parents and
consumers alike have been frustrated with competitor packaging
products, regarding difficulty of opening and closing, and
general functionality. The "All American Sports Pouch"™ comes
with a pull-push spout, which requires no external straw, and
conveniently reseals its container, which is a big plus for
children's drinks.
All of the Company's key competitors, use "straw and pouch"
package systems, which are less convenient for consumers. In
addition, Sport Pouch's resealing technology, which looks much
like the spouts used to reseal bottled water, is much more
user friendly.
The Company has a strong marketing plan and distribution
channel. One example is its mutually beneficial strong
business relationship with Smart & Final Inc., which began
with the first shipment of mountain spring water to the
California headquartered company in April, 2005. The mountain
spring water product was the first of the SPBV proprietary
product lines to be distributed.
Smart & Final is a major regional retail warehouse store
operating 249 non membership warehouse stores spanning 6
western states and northwest Mexico. Smart & Final is a
publicly held corporation trading on the New York Stock
Exchange as SMF.
Recently, Smart & Final increased its cycle of orders for
the "All American Mountain Spring Water"™ and is running a
major end of summer sales promotion for the product. This
joint promotion is expected to drive fourth quarter revenue
for SPBV. The "All American Mountain Spring Water"™ features
an 8 oz. flexible pouch comprised of 3 layers of plastic and
aluminum film laminated to a custom fit. The product is sold
in 12 pouch and 24 pouch packaging at the warehouse store.
Looking to 2007 and beyond, SPBV plans to expand
distribution beyond the West Coast. The Company's business
model can accommodate both branded and private label drinks
for either domestic or international clients providing SPBV
with multiple revenue streams. Senior Management continues to
leverage its past business relationships with established
grocery brokers and food distribution entities for success.
Sports Pouch Beverage is a very nimble competitor. The
Company has the flexibility to develop new brands, or land
co-packing agreements with established beverage manufacturers
for well known consumer brands or private label brands.
The future business opportunities for this young Company
look very bright. Beyond operating in a strong growth beverage
segment with attractive profit margins, its potential is
firmly anchored in its patent pending process technology,
combining for a very solid foundation.
This cost effective production method allows SPBV to
feature very competitive consumer pricing, while still
affording attractive profit margins for retailers and
co-packing beverage manufacturers.
In a prudent fashion, the Company started out locally and
regionally and now has a business plan that details an
expansion, across North America and into Central and South
America. SPBV is definitely a Company to consider in the fast
growing specialty beverage sector, as it expands its reach.
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