SPRT MTRX Gets Beta Testing Approval on The App Store, Shares Rally

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Wednesday, January 22, 2020

In 1994, the Hagenuk MT-2000 made history as the first mobile phone ever to come pre-loaded with a game, Tetris. The rest, as they say, is history. Today, console-quality games are available on smartphones and the mobile gaming industry was estimated to be worth nearly $70 billion at the end of 2019. That’s nearly half of the total global gaming market and reflective of impressive 10% year-over-year growth.

There are no signs of the momentum slowing either. According to DFC Intelligence in July 2019, games will soon become the largest segment of the entertainment industry. Underpinned by the surging mobile games market, the total games business could reach $250 billion by 2023.

Every programmer wants to catch lightning in a bottle, even if it’s just with one game. Consider Mojang’s Minecraft, which Microsoft (NASDAQ:MSFT) bought in 2014 for $2.5 billion or Rovio’s Angry Birds, which has spawned different versions, a movie and tons of merchandise.

Seeing the opportunity, VC and strategic game investors poured $9.6 billion in investments in about 18 months through mid-2019, according to a report from Digi-Capital.

Everyone wants a piece of the pie and for Live Current Media (OTCQB:LIVC), sports is the pathway to success. 2020 will be a big year for the Vancouver-based company as it launches its first two games into the market: SPRT MTRX and Boxing.com FEDERATION. This month, the company reached a milestone with the approval of Beta testing of SPRT MTRX by the App Store.

Both are unlike other games on the market today.

SPRT MTRX is a gaming app where players use a unique technology to bid on final scores of sporting events. The game is free to play and pays out real cash and prizes to winners. Events are organized as “challenges” and cover multiple games on a single night or across full seasons.

Available online (http://www.sprtmtrx.com/), the initial launch is exclusively for National Hockey League games, with the website showing football, basketball, baseball and soccer on deck.

LIVC plans to generate revenue to fund cash rewards by showing very short (3-5 seconds) video ads before bidding results are displayed.

Full launch is expected for SPRT MTRX this winter. That timing looks to be aligned with the launch of Boxing.com FEDERATION, a novel online boxing game that mimics real-world boxing while overcoming some of the sports’ criticisms. Namely, boxing is chaotic with over a dozen different regulatory bodies. Second, boxers are often accused of avoiding their best competitors in favor of easier fights.

While keeping all the good (weight classes, title belts, rankings, etc.), LIVC’s version puts an end to the controversial issues. Boxers will be able to challenge other fighters within 100 spots from their rank and the challenged fighter must accept or swap rank positions. Algorithms and machine technology will continuously upgrade rankings.

Free to all, players will refine their skills in an amateur league (no cash prizes) before being automatically promoted to the professional level where cash prizes can be won. LIVC has a grand vision here where title fights could be promoted and attract huge crowds among the 650 million eSports fans that are estimated to be watching events and games online.

With shares doubling in the last couple of weeks, but still at a paltry $2.6 Million market cap, it’s clear to see that the excitement behind the Company’s two mobile products is continuing to build among investors and gamers alike.

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