Peddling its service and coming up nuggets, Montreal-based Engagement Labs Inc. (TSX-Venture:EL) announced today that it has signed a year-long engagement with a major entertainment streaming video services company.
EL boasts this contract is the second such pact in less than four months and an extension of the original engagement that was announced before, with the total value of $245,000.
Following the successful engagement, the video company client will use the TotalSocial platform to grow their business through customer acquisition marketing, earned media evaluation, and competitive intelligence. The TotalSocial proprietary data has been uniquely valuable in the client's predictive analytics and modeling techniques for better marketing.
Enthuses CEO Steven Brown, "The media world is changing rapidly, and consumers are looking to their peers for advice on how to save money while expanding their options for in-home entertainment. TotalSocial is a vital tool for helping media clients to leverage the power of peer influence, both online and offline"
While volume momentum was building – only 27,000 shares had changed hands since the market opened Thursday – the price launched to the moon, taking on half a cent, or 11.1%, to five cents.