By: Dylan Sikes - AllPennyStocks.com News

Thursday, June 18, 2015

According to Fortune magazine, the increasing demand for activewear has lifted sales for makers of clothing and the retailers that sell it. Indeed, the sports apparel market is seen as the fastest growing area within the apparel market. Fortune notes in its December article that the sports apparel market is doing better than the overall retail industry. Commenting on the boom in the activewear market, Marshal Cohen, analyst at NPD, told Fortune that consumers are drawn to its comfort and versatility, and the fact that it still makes a fashion statement.

Fortune notes that the industry’s sales results prove the trend. Nike (NYSE:NKE) saw its sales in North America jump an impressive 14% for the six-month period ending in November 30, 2014. Sales at Lululemon Atheltica (Nasdaq:LULU) and Under Armour Inc. (NYSE:UA) have also been impressive.

The impressive performance is also reflected in the performance of shares of many of these companies. For example, the past year has seen UA shares gain more than 40%. Nike shares are up 39%. LULU shares have been one of the best performers, gaining nearly 69%.

Nike, Lululemon and Under Armour are of course among the biggest names in the North American activewear market. But there are also a number of smaller players that are looking to capitalize on the increasing demand for activewear. One such company is RYU Apparel Inc. (TSX-Venture:RYU), a Vancouver-based company.

RYU is a global, athletic tech-style apparel brand engineered for fitness, training and performance of the multi-discipline athlete. This morning, the company made a major announcement involving its flagship store.

RYU said that it has made significant progress on the construction and planning of its flagship store, which is located in one of Vancouver’s premier shopping districts. The flagship store is located at 1745 West 4th Avenue between Burrard and Pine Streets. The store will include two levels and the company expects to open in September 2015.

Marcello Leone, President, CEO and Chairman of RYU Apparel, said that it is an exciting time for the company, as everything is coming together from new product design and development to opening its new flagship retail store. Leone notes that the company’s existing hero products and upcoming new lines are unique and of the highest quality. Leone believes the consumer market will embrace RYU’s product offerings and drive revenue growth in the second half of 2015.

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