By: Tomas Ronolski - AllPennyStocks.com News

Wednesday, October 5, 2016

In the past marketing managers created plans for new programs by looking at the historical performance of past programs. While the technique worked to an extent, it was never accurate. This has been changed by marketing automation. According to an article published in Marketing Land, the advent of big data has allowed marketers to take advantage of more diverse data. The availability of this has enabled optimization of marketing focus and spend. The outlook for predictive marketing is very bullish and this augurs well for Intema Solutions Inc. (TSX-Venture:ITM).

Based in Montreal, Quebec, Intema’s mission is to integrate technologies to marketing. The company develops technologies for marketing and services related to predictive marketing, relationship marketing and database marketing. Since its inception, ITM has dedicated its efforts to deliver key solutions to the marketing industry.

Earlier today, Intema announced that it has entered into a strategic partnership with Email Monks, a dedicated design firm specialized in the concept and production of various email components for the industry. With this partnership eFlyerMaker will join a roster of prestigious customers such as National Geographic, Disney, 21st Century Fox, Oracle and email leaders like MailChimp, Exact Target, Hubspot, Bronto.

ITM noted that the partnership will make eFlyerMaker as a unique email solution with a full library for its Drag & Drop template tool. The company further said that the partnership perfectly meets Intema's desire to use innovation to help marketers deliver a better customer experience with its eFlyerMaker email software. Email Monks will augment eFlyerMaker's Drag & Drop capabilities and make it unique on the market.

With the partnership, Email Monks will develop the components library and make it available to users of eFlyerMaker within the email platform.

Commenting on the development, Sebastien Plourde, CIO at Intema Solutions, said that the company is continuously looking for solution partners that enable it to extend its offering and simplify email campaigns deployment. Plourde further said that partnering with Email Monks offers an excellent opportunity for the company and that ITM is proud and honored to be part of FlyerMaker' success. He added that the contribution to the Drag & Drop capacity with a global library of email components will generate tremendous efficiency gains and increase campaign returns for the Company’s clients.

ITM shares are seeing significant activity in trading today. At last check, the stock was trading at $0.0600 on volume of 358,500, up from daily average volume of 285,693. Shares have been in a strong uptrend since early-July and currently are holding up near their 52 week highs.

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