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American Company Spotlight
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MedSpas of America, Inc. Website:
Click Here |
Information As Of January 7,
2008 |
| Exchange:
Pink Sheets |
Market
Cap:
1.2 Million |
| Outstanding Shares:
17.7 Million |
52 Low / High:
$0.04 / $1.00 |
|
Price
January 7, 2008:
$0.07
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MEDP Recent Stock Quote and News:
Click Here |
'Jim Cramer, the
financial guru from MSNBC stated “Companies with products to
help the eyesight, skin care and plastic surgery will be big
winners.”'
Overview
MedSpas of America, Inc., headquartered in Atlanta,
Georgia, is building a corporation that specializes in niche
markets of the medical spa industry, what industry experts
are calling "the fastest growing segment of the medical
industry." The Company is expanding into three distinct
areas of the medspa industry, those being: (a) medspa
operations; (b) medspa services and supplies; and (c)
education. The diversification into these vertical markets
balances the company's potential cash and enhances long-term
shareholder value.
Investment Highlights
- In 2004, consumers spent $44.6 billion on anti-aging
products and services, and the total anti-aging market is
projected to reach $72 billion by 2009 (Business
Communications Co., Inc., February 2005).
- The Company has established a new division to penetrate
the $5.4 billion cosmeceutical industry under the brand name
Natural Renu.
- US cosmeceuticals demand will grow 8.5 percent annually,
propelled by a stream of new products offering age-defying
and other appearance-enhancing benefits.
- In the medspa operational niche, the company is
developing a national medspa chain under the brand name of
Virtuoso MedSpas.
- Studies show the number of Americans over 55 will grow
by 60% in the next 20 years and their buying power will
exceed $2 trillion by 2007.
- The company signed a Joint Venture Development Agreement
with Solana MedSpas in the fourth quarter of 2006. Solana
MedSpas has agreed to provide development services,
operational oversight and access to their management team
for the Company with the intent to build a company owned
chain of a minimum of 50 Medical Spas, under the brand name
of Virtuoso Medical Spas, in the United States over the next
5-years.
- Only 10 % to 15% of demand for medspa services is
currently being met in the U.S. marketplace.
- The Company recently signed an exclusive worldwide
agreement with Zymetech, for the exclusive use of Penzim as
the essential ingredient in the anti-aging line of products
for Natural Renu. Zymetech owns the worldwide patents for an
active ingredient called Penzyme derived from enzymes
produced by fish, particularly cod in the North Atlantic.
This enzyme has been clinically tested for the treatment of
pain, inflammation, arthritis, bursitis, eczema, psoriasis,
fybromyalgia, eczema, acne and other skin conditions, such
as itching, dry skin and brown spots.
- A survey by the New American Academy of Dermatology
found that 69% of women are bothered by signs of aging,
particularly fine lines, wrinkles, uneven skin tone, facial
hair and dryness.
Profile
MedSpas of America, Inc. is headquartered in Atlanta,
Georgia, and is building a corporation in the professional
and high-end skin care markets, generally referred to as the
“anti-aging” market. This fast growing market sector is
being predominantly driven by the aging “baby boomer”
demographic sector. Most business professionals agree that
the demand for skincare products is going to increase as
baby boomers age. In fact, Jim Cramer, the financial guru
from MSNBC stated “Companies with products to help the
eyesight, skin care and plastic surgery will be big
winners.”
The Company has chosen two entry points into this large and
fast growing market, those being: (a) the $5.4 billion
cosmeceutical and nutraceutical industry; and (b) the $9.4
billion cosmetic procedures and medical spa market niche,
what industry experts are calling “the fastest growing
segment of the medical industry.” These two markets have
significant synergy as they place the Company on both the
services and supply side of one of America’s fastest growing
industries.
The Company will achieve its growth goals through a national
branding strategy of its developing skin care products line
called Natural Renu and its medical spa brand called
Virtuoso Medspa. The Natural Renu line is currently under
development and will be market through distribution channels
of Internet Retailing and Professional use in spas, cosmetic
and medical aesthetician environments.
The company has established a new division to penetrate the
$5.4 billion cosmeceutical industry under the brand name
Natural Renu. The company’s new initiative will be a line of
cosmeceutical products focusing on the anti aging and skin
healthcare markets. The action reflects the Company's belief
in both the strength of the market and the strength of its
brand positioning as a key service provider in the markets
niches of Plastic Surgeons and Dermatology practices, medical
spa’s and day spa’s.
The new division will operate under the brand name of Natural
Renu. The company will focus its sales efforts primarily
through two marketing channels. The first and primary sales
channel shall be Internet Retailing. By utilizing its existing
skill set and marketing prowess in this area, the company
shall initiate an intensive online awareness campaign and
drive potential users of this type of product to its web site.
The second target audience shall be to exclusive Plastic
Surgeons and Dermatology practices, Day spas, Resorts and
Medspas around the world.
According to, Nutrition Science News, the term "cosmeceuticals"
was coined after numerous products emerged on the market that
combined common cosmetic preparations with nutraceuticals.
Cosmeceutical ingredients are most often used in products for
anti-aging purposes. US cosmeceuticals demand will grow 8.5
percent annually, propelled by a stream of new products
offering age-defying and other appearance-enhancing benefits.
Skin care products will remain dominant while professional
products will grow the fastest.
Virtuoso Medspas
In the medspa operational niche, the company is developing
a national medspa chain under the brand name of Virtuoso
MedSpas. Virtuoso was founded by leading practitioners and
accomplished executives in response to the growing marketplace
demand for technology-based medical spa facilities. The
standard Virtuoso medical spa model consists of a 2,000 square
foot leased facility located in a high-end, retail shopping
environment. Virtuoso offers non-invasive cosmetic skin-care
procedures in a spa setting and supervised by medical
practitioners. The Company’s expansion plans are to acquire
existing medical spas that are strategically located and
convert those medical spas to the Virtuoso brand.
Solana Medspas Joint Venture
The company signed a Joint Venture Development Agreement
with Solana MedSpas of Irvine, California,
www.solanamedspa.com in the fourth quarter of 2006. Under
the terms of the MedSpa Development Joint Venture, Solana
MedSpas has agreed to provide development services,
operational oversight and access to their management team for
the company with the intent to build a company owned chain of
a minimum of 50 Medical Spas, under the brand name of Virtuoso
Medical Spas, in the United States over the next 5-years. The
services provided by Solana will include site selection and
build-out of new MedSpas, design services, equipment and
supplies procurement, medical protocol and operating systems,
recruitment and training of MedSpa staffing, medical
regulatory compliance, and marketing programs. Both Solana
MedSpas and MDSP have agreed to focus the company’s initial
development program on the acquisition and conversion of
existing MedSpa businesses that are not currently in the
national Solana MedSpas network.
Recent Acquisition – Natural
Skin Care Line
Following the company’s announcement of October 8, 2007,
the company recently completed the acquisition of the luxury
natural skin care lines from 2M Innovations LTD.
The company acquired 2 professional skin care lines from 2M
Innovations including a line of 16 natural skin care products.
The Company's all-natural products contain a uniquely exotic
and effective combination of hibiscus flower and kukui nut
oil. The Company will immediately re-brand this product line
to its Natural Renu brand to become the foundation of the
Company’s retail natural skin care line. The second line of
products, called doceuticals™, is an all-natural line of skin
care products that is marketed towards physicians,
aestheticians and medspas.
Market Summary
Only 10 % to 15% of demand for medspa services is currently
being met in the U.S. marketplace. Americans spent just under
$9.4 billion on cosmetic medical procedures in 2003. In 2004,
consumers spent $44.6 billion on anti-aging products and
services, and the total anti-aging market is projected to
reach $72 billion by 2009 (Business Communications Co., Inc.,
February 2005). Market indicators point to the consumer’s
preference for non-surgical treatments. 2,000 Americans will
turn 50 every day (1 every 8 seconds) for the next 20 years.
Studies show the number of Americans over 55 will grow by 60%
in the next 20 years and their buying power will exceed $2
trillion by 2007.
Demographic and Economic Trends
The MedSpa revolution has been closely linked to the
growing baby boomer generation in the US. Baby boomers are
generally considered to be persons born during the post-World
War II birth rate boom, lasting from 1946 through about 1964.
As a group, they are well educated, with 87 percent being high
school graduates and one in four a college graduate. They are
the wealthiest, most sophisticated purchasers. At
approximately 75 million, baby boomers are the single largest
buying group in the US today.
- Baby-boomers make up 51% of the population,
controlling 75% of the country’s wealth
- 12,000 Americans turn 50 every day (1 every 8 seconds)
- Americans over 55 will grow by 60% in the next 20
years and their buying power will exceed $2 trillion by
2007
- 80 million people in the U.S. spend $500 million
annually in hair removal procedures like waxing, shaving,
and accessories
- Over 1 million women spend over $1 billion each year
on electrolysis and lasers
- Ethnic markets in the U.S. spent $1.5 billion in
health and beauty products in 2003.
While baby boomers are largely considered the main target
medspa consumers, the variety of treatments and services
available in medspas expand this consumer base even further.
Laser Hair Removal, Acne Programs, Deep Tissue Facials and
non-surgical Cellulite Treatments attract men and women well
outside the baby boomer bracket.
A survey by the New American Academy of Dermatology found that
69% of women are bothered by signs of aging, particularly fine
lines, wrinkles, uneven skin tone, facial hair and dryness. In
the above 45 category, women feel their facial skin makes them
look older than they feel inside.
Products & Services
Natural Renu Cosmeceuticals
The company has established a new division to penetrate the
$5.4 billion cosmeceutical industry under the brand name
Natural Renu. The company’s new initiative is a line of
nutraceutical and cosmeceutical products focusing on the anti
aging skin care market.
The company will focus its sales efforts primarily through two
marketing channels. The first and primary sales channel shall
be the Internet. By utilizing its existing skill set and
marketing prowess in this area, the company shall initiate an
intensive online awareness campaign and drive potential users
of this type of product to its web site. The second target
audience shall be to plastic surgeons, dermatologists,
aestheticians, Day spas, Resorts Spas and Medspas around the
world.
Natural Renu with Penzim
The company recently signed an exclusive worldwide
agreement with Zymetech from Reykjavick, Iceland,
www.zymetech.com, for the exclusive use of Penzim as the
essential ingredient in the anti-aging line of products for
Natural Renu.
Zymetech owns the worldwide patents for an active ingredient
called Penzyme derived from enzymes produced by fish,
particularly cod in the North Atlantic. This enzyme has been
clinically tested for the treatment of pain, inflammation,
arthritis, bursitis, eczema, psoriasis, fybromyalgia, eczema,
acne and other skin conditions, such as itching, dry skin and
brown spots.
Through the agreement with Zymetech, the Company has signed a
manufacturing and fulfillment agreement with GeoPharma, Inc.,
www.geopharmainc.com, to manufacture Natural Renu and
provide fulfillment for the company’s customer orders.
GeoPharma is located in Largo, Florida.
Natural Skin Care Line/Doceuticals
The Company recently closed an acquisition of a skin care
line from 2M Innovations (see announcement of October 8, 2007)
and a cosmeceutical brand called Doceuticals. The company
acquired 2 professional skin care lines from 2M Innovations
including a line of 16 natural skin care products. The
Company's all-natural products contain a uniquely exotic and
effective combination of hibiscus flower and kukui nut oil.
The Company will immediately re-brand this product line to its
Natural Renu brand to become the foundation of the Company’s
retail natural skin care line. The second line of products,
called doceuticals™, is an all-natural line of skin care
products that is marketed towards physicians, aestheticians
and medspas.
The Company is in the process of converting this natural skin
care line to Natural Renu giving their brand an additional
sixteen product lines as follows:
Product Size & Retail Pricing
FACE -
Ultra-Moisturizing Citrus Cleanser 8 oz.
Island Grapefruit Face Polish 2 oz.
Cucumber Toner 8 oz.
Ultra-Light Face Crème 4 oz.
Island Rose Facial Moisturizer 4 oz.
Ultra-Nourishing Antioxidant Crème 2 oz.
Revitalizing Eye & Lip Crème 2 oz.
BODY -
Island Citrus Body Polish 8 oz.
Bora Bora Body Butter 8 oz.
Island Citrus Body Wash 8 oz.
Shea Butter Body Lotion 8 oz.
Mint & Eucalyptus Foot Lotion 4 oz.
TREATMENT -
Mint & Eucalyptus Body Treatment 8 oz.
Lavender Face Treatment 4 oz.
Polynesian Facelift 1 oz.
Passion Fruit & Kiwi Face Masque 4 oz.
The Doceutical product line development will be ready for
market in the Fall of 2008. This product line is a
cosmeceutical that is targeted for use by medical
aestheticians in medical spas and physicians offices.
Brand Re-Seller
As an added feature to the Company's internet retailing
strategy, Natural Renu will offer its online customers the
ability to purchase the other major nutraceutical and
cosmeceutical brands available in the marketplace. The Company
will act as a re-seller of those brands. Although the profit
margin from re-seller is much less than The Company's own
brands, they will substantially enhance their revenues.
As a re-seller, Natural Renu will offer over 60 brands
including internationally known products such as Obagi,
Bioelement and Prevage. These product lines, as mandated by
the manufacturers, can only be sold by retailers that employ
licensed estheticians. Furthermore, these products have a
well-established demand and customer base. Moreover, these
products are intensively marketed by the manufacturers
themselves, thus, adding an additional element of credibility
to The Company's website.
Virtuoso Medspa Services
Procedures are performed by certified technicians under the
supervision of licensed physicians, including:
- FotoFacial RF™
- Laser Hair Removal
- Laser Vein Removal
- IPL Laser Acne Treatment
Injectibles
Procedures are performed by licensed physicians, including:
- BOTOX® Cosmetic
- Restylane®
Aesthetic Services
Procedures are performed by certified aestheticians under
the supervision of licensed physicians, including:
- Vibradermabrasion
- Corrective Facials
- Corrective Acne Treatments
- Extreme Skin Rejuvenation
- Alpha/Beta Peel
- Amino Fruit Acid Clay Peel
- Live Stem Cell Skin Therapy
Recent News and Press Releases
MedSpas of America Completes Skin Care Line
Acquisition (Mon, Jan 7)
Medspas of America Hits CEOCorner at
InvestSourceInc.com (Thu, Dec 20)
MedSpas of America Signs Letter of Intent to Acquire
South Seas Spa(TM) (Mon, Oct 8)
MedSpas of America Selects Mediahost to Manage
E-commerce Growth (Wed, Oct 3)
MedSpas of America Selects BlueBox Interactive
Studios to Power Explosive Growth (Wed, Sep 26)
Medspas of America Signs Manufacturing Agreement for
Natural Renu (Thu, Sep 20)
Medspas of America Signs Exclusive Agreement for
Natural Renu (Wed, Aug 15)
Medspas of America Enters Cosmeceutical Market With
Natural Renu (Mon, Aug 13)
Medspas of America Acquires Medbizmarket (Mon, Jul
16)
MedSpas Releases CEO Letter to Shareholders
Describing Diversification Plans (Thu, Jul 12)
Management
Paul R. Smith, HBA, Chief Executive Officer.
Mr. Smith has a 30-year career as a senior executive with
extensive experience in management in private and public
corporations. Mr. Smith has held senior executive positions
as President of York Hannover, a $300 million hotel and
leisure company; CEO of MedSpas of America, Inc., a
publicly-traded holding company; CEO of Foodvision.com,
Inc., a publicly-traded hi-tech hospitality Internet
company; and President of PRS Hospitality, Inc., a boutique
hospitality consulting company with clients worldwide. Mr.
Smith holds an honors business degree from Richard Ivey
School of Business, a Harvard affiliate and Canada’s most
prestigious business school.
Dr. Walter G. Mayfield, Sr. D.O., Chief Medical
Officer Dr. Mayfield is an accomplished physician with
specialties in family practice and pharmacy. Dr. Mayfield is
the founder of Mountain Park Family Practice, Atlanta Georgia.
Dr. Mayfield has held positions as: Chairman of the Department
of Family Practice for Northlake Regional Medical Center;
Chief of Staff at Northlake Regional Medical Center; Member of
the Board of Directors of Northlake Regional Medical Center;
and Member of the Board of Directors of Georgia Osteopathic
Hospital Inc. Dr. Mayfield received his Doctorate of
Osteopathy at the University of Health Sciences in Kansas
City, Missouri and degree in Pharmacy at the University of
Mississippi, Oxford, Mississippi.
John Buckingham, Advisory Board, is the
Co-founder and Chief Executive Officer of Solana MedSpas, the
nation's foremost medical spa developer. Mr. Buckingham is a
founding board member of the International Medical Spa
Association and serves as their Vice President of Corporate
Affairs. He has co-created, with the University of California,
Irvine, a new Spa and Hospitality Management Certificate
Program. As a pioneer in the Medical Spa and healthcare
industry, Mr. Buckingham is a much sought after speaker and
expert. Mr. Buckingham was recently featured in the Wall
Street Journal, Fortune, New York Newsday, The Miami Herald,
The Dallas Morning News, The Orange County Business Journal,
Plastic Surgery News, American Spa Medical Spa Report, and
MEDIcalSPAS The Healthy-Aging Business Review. Mr. Buckingham
holds a Bachelor of Science in Pharmacy with distinction from
Purdue University and a Master's in Business Administration
from Harvard Business School.
Contacts
Corporate Headquarters
2687 McCollum Parkway
Suite 206
Kennesaw, GA 30144
Email:
info@medspasofamerica.com
Investor Relations
Rich Kaiser
YES International
Phone: (866) 595-1081
Email:
ir@medspasofamerica.com
FORWARD LOOKING STATEMENTS
This report includes forward-looking
statements that reflect MedSpas of
America, Inc. current
expectations about its future results, performance,
prospects and opportunities.
MedSpas of America, Inc. has
tried to identify these forward-looking statements by using
words and phrases such as "may," "will," "expects,"
"anticipates," "believes," "intends," "estimates," "plan,"
"should," "typical," "preliminary," "we are confident" or
similar expressions. These forward-looking statements are
based on information currently available and are subject to
a number of risks, uncertainties and other factors that
could cause MedSpas of America, Inc.'s actual results,
performance, prospects or opportunities to differ materially
from those expressed in, or implied by, these
forward-looking statements. These risks, uncertainties and
other factors include, without limitation, the Company's
growth expectations and ongoing funding requirements, and
specifically, the Company's growth prospects with scalable
customers, and those outlined above. Other risks include the
Company's limited operating history, the Company's history
of operating losses, consumers' acceptance, the Company's
use of licensed technologies, risk of increased competition,
the potential need for additional financing, the terms and
conditions of any financing that is consummated, the limited
trading market for the Company's securities, the possible
volatility of the Company's stock price, the concentration
of ownership, and the potential fluctuation in the Company's
operating results.
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link of which can be found on our web site. This document
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to the business plans of the Company, within the meaning of
Section 27A of the Securities Act of 1933 and Sections 21E
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the safe harbor created by these sections. Actual results
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