By: Dylan Sikes - AllPennyStocks.com News

Tuesday, March 26, 2013

The mobile digital media space is growing as quickly as any other industry today. It’s a hot topic for investors both big and small looking to get a piece of the mobile pie that generated about $1.3 trillion in total revenue in 2011. There are many business models that can be lucrative as the space offers a wide array of opportunities, positioning several small and microcap companies in an attractive position for rapid growth in short order. San Diego, California-based LifeApps Digital Media Inc. (OTCQB:LFAP) is an app maker with its roots in digital media as a developer of next-generation social networks for sports, health, fitness and entertainment enthusiasts that is looking to capitalize on growing trends towards mobile users. The company has several successful applications under its belt that are sold on all the major platforms (i.e. Apple’s iOS, Google’s Android, Amazon’s Kindle), including MDWorkout and YogaWorkout with more than half-a-million downloads.

LifeApps also has launched YouWorkout, a digital magazine that has featured soccer star David Beckham in an exclusive interview in December and is slated to have golf star Rickie Fowler in an exclusive cover story for a special golf edition this spring. The magazine has consistently held a top spot on Apple’s newsstand in 2013, including the number one ranking in the “Health, Mind and Body” category for four straight weeks recently.

LifeApps has also stepped outside the box with its “Core Grip” golf exercise device, demonstrating corporate flexibility and creativity. Core Grip is a unique combination of exercise, training and the digital world, utilizing a golf club handle that can be attached to a weight machine or exercise bands and marrying it with a digital application to take golfers through a workout. It has been reported that at a PGA show in Orlando, Florida in January, that the company sold all the demos that they had on hand and had to stop taking orders for more. The initial 5,000-unit production run is schedule to arrive next month.

A recent letter of intent involving LifeApps, MediSwipe Inc. (OTCBB:MWIP), a patient security solutions and financial products company and 800 Commerce Inc., a mobile marketing and payment solutions company, has put LifeApps in the middle of the burgeoning medical marijuana and mobile health industries. Per the agreement, LifeApps will be developing mobile applications, including “GetRx,” an app for MediSwipe that matches caregivers and patients for medical marijuana (where legal) purposes, providing listings and locations for thousands of pharmacies, dispensaries and more.

On Tuesday, LifeApps has made another move to put even more meat on the bones of its growing business model with the acquisition of Today’s New Deal, a Southern California based daily deal website and email marketing newsletter service. LifeApps has acquired all assets of the Today’s New Deal website, newsletter system and approximately 40,000 registered users.

“We are looking forward to branding Today’s New Deal as a sports, health and fitness specific daily deals site combined with an m-Commerce mobile app companion,” said Robert Gayman, chief executive at LifeApps, in a statement today.

While most daily deals websites have gone extremely broad with what they try to peddle, LifeApps is narrowing the scope and incorporating its leading eCommerce and mCommerce technologies, which may pay nice rewards, as anyone who has sifted through page after page looking for more targeted deals would attest. The website is slated to be re-launched with a new look and mobile app this summer, according to the company.

Shares have risen modestly for LifeApps with the acquisition news today. Heading towards the closing bell, shares are up 1.18 percent at 7.7 cents. The stock has been caught in a tight range, basically between 7.3 cents and 8.3 cents for about six weeks. This will have traders looking closely for a break of the top end resistance as, technically speaking, it is highly unlikely that this sideways trend is going to continue much longer without a breakout of the channel, one way or the other.

Proper due diligence is, as always, encouraged.

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