Engage Mobility Partners with Total Communicator Solutions to Escalate Augmented Reality Offerings

Engage Mobility Partners with Total Communicator Solutions to Escalate Augmented Reality Offerings

By: Tomas Ronolski - AllPennyStocks.com News

Friday, May 24, 2013

Augmented Reality keeps popping up more frequently as one of the next waves of technology that will further blur the lines between the actual world and the digital world as we see it today. Now this does not mean that we are jumping into a scene from the Bruce Willis flick Surrogates or anything like that, but something a bit more akin to how the Terminator had data scrolling in front of his eyes is coming down the pipeline to a pair of glasses near you. Augmented Reality, or AR as it’s often called, is already here, although not used by most yet. There are several apps on the market that employ relatively simplistic versions of the technology for advertising or mapping, but this is only the start for the still nascent industry.


Google Inc. (Nasdaq:GOOG) has made a splash in the technology world with its “Glass” project that is expected to debut by the end of the year. Glass will effectively bring an interactive computer screen to a pair of glasses for the user to connect with the digital world. Mitsubishi (OTCQX:MIELY) is utilizing AR for maintenance instructions. There’s a web buzz about Infinity Augmented Reality (OTCBB:ALSO) as a pure AR play and its possibilities as a disruptive technology for a wide array of industries, including gambling and advertising. Serial entrepreneur Moshiko Hogeg, the founder of the popular video-sharing website mobli.com, sits as a director at Infinity Augmented Reality.

Privately-held Total Communicator Solutions (TCS), a San Diego-based developer of mobile communication platforms, integrates augmented reality with cloud based marketing campaign platforms. On Friday, Engage Mobility, Inc. (OTCQB:ENGA) announced inking a technology license and development agreement with TCS. Engage Mobility is a provider of a proprietary visual engagement platform that combines technology, big data and a marketing methodology into one platform to help businesses better engage with customers.

Per the deal, TCS will develop and license its mobile AR platform and mobile communications platform solution to Engage Mobility. Further, TCS will develop a commercially ready AR mobile browser, app and client management system for Engage.

The new platform has been branded “Visual Engagement™” and is slated to be launched next month. Visual Engagement® will also provide continuous engagement tools, reward and loyalty programs and full analytics for its clients to more efficiently interact with their customers.

"We are really thrilled about our relationship with Erik [Bjontegard, president of TCS] and Total Communicator Solutions," said James Byrd, chief executive at Engage in a statement today. "Erik is a true pioneer in the field of AR, and we believe it is the most powerful and complete AR mobile platform in the world. The technology is truly disruptive, and we are so excited to be the first to bring a solution of this kind to market, and to deliver the power of AR and mobile engagement to every business."

For those doing their due diligence, don’t expect much from financial reports at Engage (or any other upstart focused on AR). Much like Hogeg being behind Infinity Augmented Reality, Engage’s chief, Jim Byrd, is one reason to keep an eye on the company in the up-coming AR world. Byrd has a history of successes, including growing a small restaurant chain, taking it public and then merging it with a large restaurant food service company; founding Fortune Financial Systems (from upstart to more than $100 million in sales in two years and then public with near a $500 million market cap); founding OE Source (upstart to $12 million in sales in two years); and building venture capital firm Vanguard Capital.

Engage is a new entity and developmental company, undergoing a name change from MarketKast Inc. to Engage Mobility only last month. The takeaway here is that AR is an industry that will likely be garnering more and more attention in coming years as it becomes mainstream, presenting an opportunity for speculative investors to begin a thorough due diligence campaign on the industry. The playing field is still relatively level with majors and juniors all having something to offer and it seems likely that Wall Street will start digging its heels into the space in the near future.

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