By: Tomas Ronolski - AllPennyStocks.com News

Wednesday, July 29, 2015

A product certified as kosher is widely regarded as being held to a high standard. Once almost exclusively considered a religious food or beverage, kosher foods have expanded some to garner more mainstream appeal due to the high quality and a growing population of health conscious consumers. This is evidenced in part by Sankaty Advisors, a unit of private equity firm Bain Capital, acquiring the 127-year old kosher brand icon Manischewitz in April 2014 in a bid to capitalize on the trend to expand beyond the kosher aisle. That Marketing Solution (OTCQB:TSTS), a maker of health related products based upon its proprietary Aqua V Micellization process, is also looking to build value through the growing appetite of consumers for kosher foods. Additionally, the company is developing products outside of kosher, including its brands in the anti-aging and health wellness sectors. Namely, TSTS owns the right to a vitamin formulation made with natural nutrients for men with decreased levels of testosterone. “Low T Vitamin” was officially launched in June through two e-commerce websites.

The company is addressing the fact that the human body does not absorb fats and oils as efficiently as it does water. So, when fat- and oil-based nutrients are broken down in the body, the bioavailability of nutrients is lowered in the process. This translates to manufacturers increasing the amount of nutrients to try and deliver beneficial levels. The Aqua V micellization process involves adapting the nutrients into water soluble products outside the body, increasing bioavailability and uptake on the health level, while decreasing manufacturing costs by using less active ingredients to deliver the same, or better, nutritional value.

Last week, That Marketing Solution said that it received a $68,000 order from an unnamed “large network marketing company” in Asia to produce two different products. This was subsequent to an order to produce a micellized ingredient in February. TSTS in this case cited restrictions of an NDA in keeping the company’s name confidential, presumably for competitive reasons.

After applying for Kosher Certification for three products in April, TSTS announced on Wednesday that the designations have been awarded. Again, the Salt Lake City-based company remained secretive about what the products actually are, only saying that they are manufactured using the Aqua V technology. Investors will surely be on the lookout for information if these are new products to add to kosher lineups or if they are designed to be used to improve already high-quality kosher goods.

"It is estimated the Kosher market in the US is 12,100,000 people. We are excited to introduce these three products and start competing for market share," said Matt Smith, President of TSTS, in today’s announcement.

The international order on the 22nd helped shove shares of TSTS through a resistance point at 20.5 cents. Volume has noticeably increased this week compared to recent weeks as well. Today’s news hasn’t been particularly catalyzing, although shares did hit a three-month high at 26.4 cents and are holding at 25.3 cents for a gain of 2.5 percent in late morning action.

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