Tuesday, December 5, 2023

Celebration, Florida based La Rosa Holdings Corp. (NASDAQ: LRHC) announced a strategic partnership to provide La Rosa’s agents with a more transparent offer and negotiation experience for their clients. This collaboration aligns with La Rosa’s and Final Offer’s mission to revolutionize the real estate transaction process and bring much-needed transparency to the industry through best-in-class technology.

According to the release, Final Offer is a technology platform that operates in the heart of the real estate transaction by enabling buyers to make successful offers and sellers to maximize the outcome of their sale. Final Offer’s streamlined process allows sellers to commit to a minimum price as well as terms of the sale upfront. Pre-approved buyers make binding offers online. If the Seller chooses to offer a “Final Offer” price and terms an interested buyer can hit the button at any time and immediately put the home under agreement. Final Offer’s platform is designed to empower both real estate agents and consumers with real-time transparency, streamlining the offer management and negotiation process, creating a fair playing field for all, and providing accountability and trust.

Joe LaRosa, CEO of La Rosa, commented on the Company’s partnership with Final Offer, "We recognize the need for a fundamental shift in our industry towards greater transparency, accountability, and fairness. That's why we are proud to partner with Final Offer, a consumer-facing offer management and negotiation platform driven by agents. We believe that our collaboration with Final Offer aligns perfectly with our vision to enhance the real estate experience, bringing greater transparency to buyers and sellers, and aiding agent cooperation."

La Rosa is a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments. In addition to providing person-to-person residential and commercial real estate brokerage services to the public, the Company cross-sells ancillary technology-based products and services primarily to its sales agents and the sales agents associated with their franchisees.

Shares are trading down 7 cents at $2.01

Industry Competitors: eXp World Holdings (NASDAQ: EXPI), CBRE Group (NYSE: CBRE), FRP Holdings (NASDAQ: FRPH) and Realty Income (NYSE: O)