Can Mondelez Build on 2.5% Growth in Biscuits and Baked Snacks?

Mondelez International, Inc. MDLZ is seeing solid momentum in biscuits and baked snacks, with broad-based brand growth, positive volume/mix and improving share trends providing a favorable backdrop. The category remains an important part of the company’s snacking portfolio, while innovation, pack formats, distribution and new consumption occasions offer additional avenues to sustain growth.

Biscuits and baked snacks delivered 2.5% organic net revenue growth in the second quarter of 2026, with volume/mix increasing 1.3 percentage points. Oreo, Ritz, Chips Ahoy!, Give & Go, LU, Grenade, Perfect, Zbar and Builders all posted growth. U.S. biscuit share gains were also a key contributor to the sequential improvement in Mondelez’s overall share performance from the first quarter.

Regional trends were encouraging. In North America, the biscuit category remained flat, while Mondelez gained share and maintained stable penetration. Frequency, however, remained soft. Europe delivered solid biscuit growth, with Mondelez holding share. Emerging Markets also showed signs of accelerating biscuit growth as snacking spending continued to expand.

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Mondelez is also working to broaden consumption occasions and product formats. Ritz Minis and Ritz Drizzled supported on-the-go occasions and helped Ritz deliver a 0.2 percentage-point year-to-date value share gain. In India, the Biscoff biscuit launch contributed significantly to growth and was ahead of internal projections. The company is also expanding single-serve, variety and club packs, particularly in North America.

Mondelez has several levers to build on the 2.5% growth in biscuits and baked snacks, including broad brand gains, positive volume/mix, improving share trends and continued innovation. Growth in Europe and signs of acceleration in Emerging Markets add support, while the flat North American biscuit category and soft purchase frequency remain key watchpoints.

Shares of this Zacks Rank #3 (Hold) company have rallied 19.7% year to date compared with the industry’s growth of 6.5%.

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