Can Boot Barn's Denim Momentum Continue After Double-Digit Growth?

Boot Barn Holdings, Inc. BOOT delivered strong momentum in its denim category during the first quarter of fiscal 2027, with denim posting double-digit growth and leading the high-single-digit increase in men's and ladies' apparel. The performance was particularly notable as the company was cycling exceptional denim growth from the prior year.

Against this backdrop, the company is making targeted changes to its denim merchandising, building on adjustments previously made to men's denim. With the Back-to-School floor set beginning in July, Boot Barn revised its women's denim presentation by moving basic core denim to the denim wall, while placing more premium styles upfront and remerchandising certain brands. The changes are designed to make core women's denim easier to locate for replenishment needs while creating more compelling product stories and highlighting more interesting styles on nesting tables and other fixtures.

Boot Barn also continues to see some shifts in denim silhouettes, although traditional bootcut jeans remain by far the dominant style. Management noted a modest move toward wider bootleg silhouettes among some Western retailers, but emphasized that these newer styles represent a very small portion of the women's denim business. Women's denim itself accounts for roughly 5% of Boot Barn's overall business. The merchandising changes therefore maintain a clear focus on core replenishment denim while giving greater visibility to premium styles and newer product stories. Bootcut jeans continue to account for the vast majority of denim sales, and newer silhouettes remain a small part of the women's denim business.

Overall, Boot Barn’s strong denim growth, continued dominance of core bootcut styles and targeted merchandising enhancements provide a solid foundation for maintaining category momentum, while selective fashion updates could further strengthen the customer appeal of its women’s denim assortment.

Zacks Rundown for BOOT

Boot Barn’s shares have gained 7.1% in the past three months against the industry’s decline of 6.5%. BOOT presently carries a Zacks Rank #2 (Buy).

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From a valuation standpoint, Boot Barn trades at a forward price-to-earnings ratio of 17.44, higher than the industry’s average of 13.20.

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The Zacks Consensus Estimate for BOOT’s current and next fiscal-year earnings implies year-over-year rallies of 22.6% and 10.5%, respectively.

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The Zacks Consensus Estimate for VSXY’s current fiscal-year sales and earnings implies growth of 9.1% and 56.7%, respectively, from the year-ago figures. VSXY has delivered a trailing four-quarter earnings surprise of 81.9%, on average.

FIGS, Inc. FIGS operates as a direct-to-consumer healthcare apparel and lifestyle company in the United States and internationally. At present, FIGS carries a Zacks Rank of 2.

The Zacks Consensus Estimate for FIGS’s current fiscal-year sales and earnings implies growth of 18.2% and 89.5%, respectively, from the year-ago figures. FIGS has delivered a trailing four-quarter earnings surprise of 201.8%, on average.

Fossil Group, Inc. FOSL designs, develops, markets, and distributes consumer fashion accessories in the United States, Europe, Asia, and internationally. At present, FOSL carries a Zacks Rank of 2.

The Zacks Consensus Estimate for FOSL’s current fiscal-year sales indicates a decline of 4%, while the same for earnings indicates growth of 96.7% from the year-ago figures. FOSL delivered a trailing four-quarter negative earnings surprise of 236.2%, on average.

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This article originally published on Zacks Investment Research (zacks.com).

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