Can AT&T's Latest Smartphone Offers Boost Customer Satisfaction?

AT&T Inc. T is expanding its smartphone lineup with the new Samsung Galaxy S26 FE. The company is pairing the latest handset with flexible pricing, reliable connectivity and customer-focused benefits and making it available to both new and existing customers through the AT&T app, online and at stores nationwide.

AT&T is offering several affordable options for Samsung’s new phone without requiring a trade-in. Customers who add a line and purchase online can get it for under $3 per month, while new customers purchasing in stores can get it for $7.99 per month. Existing customers who upgrade their devices can purchase it for $12.99 per month.

The company is making it easier for customers to switch from their current wireless provider to AT&T by offering to pay off eligible phone balances of up to $800 per line for up to 10 lines.  It also provides flexible annual upgrades through AT&T Next Up Anytime and offers a 30-day free wireless trial, allowing customers to experience its network while keeping their current phone, number and service.

AT&T Business customers can access additional offers, Enterprise Edition benefits, device protection and accessories, while the FirstNet Ready smartphone provides first responders with dedicated coverage, priority and preemption capabilities during emergencies. The offerings are likely to help the company attract new customers and retain existing ones through competitive pricing, flexible upgrades and reliable network services.

How Are Competitors Advancing in Smartphone Offerings?

AT&T faces stiff competition from Verizon Communications, Inc. VZ and T-Mobile US, Inc. TMUS. Verizon has introduced several smartphone promotions to attract new customers and support device upgrades. The company is offering discounts, trade-in incentives and free or low-cost smartphones with eligible unlimited plans and new lines. Verizon continues to focus on expanding its 5G customer base and driving the adoption of newer devices through flexible upgrade options and incentives for customers on eligible plans.

T-Mobile is emphasizing value and device flexibility through a range of smartphone offers for new and existing customers. The company is promoting deals across popular Apple, Samsung and Google devices. T-Mobile is offering some phones for free with eligible plans or new lines, helping customers access newer devices at lower costs.

T’s Price Performance, Valuation & Estimates

AT&T shares have lost 11.1% over the past year against the industry’s growth of 92.9%.

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From a valuation standpoint, AT&T trades at a forward price-to-sales ratio of 1.34, below the industry tally of 8.07.

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Earnings estimates for 2026 have increased 1.3% to $2.35 over the past 60 days, while the same for 2027 have risen 1.2% to $2.57.

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AT&T currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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This article originally published on Zacks Investment Research (zacks.com).

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