Apple Event Rundown: What Was Announced?

The recent Apple AAPL event, which is the first major product event led by new CEO John Ternus, featured several hardware debuts, headlined by Apple's long-awaited entry into the foldable market. Here are a few key products that were announced:

• The iPhone Duo: Apple officially unveiled its first-ever foldable smartphone. Built with a book-style hinge that opens to a large 7.6-inch inner display, it supports Apple Pencil and uses side-mounted Touch ID (skipping Face ID).

• iPhone 18 Pro & Pro Max: Powered by the new 2nm A20 Pro chip and deeper Siri AI integrations, the Pro line introduces a groundbreaking 48MP Fusion Main camera with a physical variable aperture.

• Apple Watch Series 12 & Ultra 4: The new watches focus heavily on health tech, introducing a more advanced health sensing system and an always-listening background microphone feature that can passively summarize conversational data throughout the day.

• AirPods 5: The updated wireless earbuds bring improved durability, richer sound, and roughly 50% better active noise cancellation than their predecessors.

Apple’s AAPL recent results reflected its strongest June quarter ever, with quarterly revenue of $109.4 billion growing 16% year-over-year. Adjusted EPS came in at $2.02, growing an even stronger 29% from the year-ago period.

Apple also reported double-digit revenue growth across iPhone, Mac, and Services, with similar gains in every geographic segment. Its installed base of active devices also reached an all-time high across its major product categories. 

As usual, the iPhone remained the mega-cap tech giant’s biggest revenue driver, with sales coming in at $54.3 billion and up 21.6% year over year.

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