Coca-Cola Picks Microcap For Marketing And This $0.04 Company Is Just Getting Started

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Thursday, May 5, 2022

Nearly every upstart is measured by their leadership team. This is because it generally doesn’t matter how solid an idea is, a company will almost certainly fail if it doesn’t have the right management guiding the ship. Why do you think most brands would do just about anything to get Daymond John, Lori Greiner, or any one of the sharks from Shark Tank to invest? The money is only a small part of the equation; the network and experience are the bulk of the value.

Sibannac, Inc. (OTCPK: SNNC) made a transformational move last year with the acquisition of Lifetime Branding, onboarding not only a trusted marketing brand, but also its leader, Eric Stoll. Stoll has since assumed the role of Chief Marketing Officer at Sibannac where his vision has resulted in the launch of The Campus Co, a shortening of “Campus Community.” The Campus Co is a unified marketing agency with extensive experience in creating brand connections with communities.

Throughout his career spanning over three decades, Stoll has worked with some of the world’s leading brands, including Coca-Cola, Pepperidge Farms, Titleist, Foot Joy, Converse, and Colgate-Palmolive, to name a few. He has also spearheaded marketing campaigns responsible for bringing smaller brands to prominence, such as Super Candy, Karhu, Perky Jerky, Craft Sportswear, and many others. Stoll is more than just a marketing guru, he understands distribution and has relationships with leading retailers like Walmart, Target, Costco, and Whole Foods that can make a brand a household name.

Sibannac’s Campus Co is building a culture embodying its mission to “Mentor, Manufacture and Merge.” The company works intimately with its clients to meet its needs across a wide spectrum of the value chain and even makes investments in some brands. For example, Sibannac is finalizing an agreement for an equity stake in new sleep product company SOMO™ and has executed a licensing agreement with Mitosynergy pursuant to which it is developing a Copper 1 Niacin product as an immune modulator under the guidelines of the U.S. Food and Drug Administration.

“Whether your product is at a mature stage or a formative stage - we leverage our experts and capabilities with relevant marketplace guidance and validated quality manufacturing to help speed your product to market. We accelerate the growth of business. Come grow with us," said Stoll.

Good things are ahead for The Campus Co, judging by Sibannac saying it expects the freshly launched business to be generating revenue by the end of the quarter. Management delivered this guidance as part of a press release saying that Coca-Cola Beverages Northeast, a previous client of Lifetime Branding, is migrating to Campus Co where it will once again work with Stoll to develop their digital presence as part of its initiatives related to fostering relationships with its customers and local communities.

Coke coming to Campus Co begs the question of if/when other previous Lifetime clients will follow suit. The company is building velocity, as smaller brands are now jumping in, including the signing of Delve Chocolate and The Wilderness Whiskey Co.

Delve Chocolate came to Campus Co to tap Stoll and team’s experience to totally refresh the packaging for its Mascarpone Truffles product, which is sold in major retail partners via Club and Grocery channels.

The Wilderness Whiskey Co. engaged Campus Co to create a stir in the spirits industry in supporting the launch of its ultra-smooth Infused Canadian Whiskey. The formulation team at Wilderness (not to be confused with Wilderness Trail Distillery in Kentucky) is working on creating Sibannac’s first beverage product, although the company has been relatively tight-lipped on details to date. Inquiring minds want to know what it is.

SNNC management has dropped some information about its intentions to soon launch its own wellness brand, including a professional offering sold exclusively to the growing segment of holistic medical practitioners. Sparked in part by the evolution of the cannabis and psychedelics and younger generations embracing alternatives to conventional drugs, the holistic healthcare space is experiencing a renaissance to treat difficult diseases where small molecules and biologics have largely failed.

New products from Sibannac’s Complimentary & Alternative Medicine unit will utilize proprietary formulations to support immunity, gastrointestinal, musculoskeletal, and emotional health. Targeting indications will include autoimmune conditions, hormone imbalances, fatigue, GI issues, insomnia, cognitive challenges, anxiety, and pain, all of which continue to be on the rise in the U.S. and are inadequately served by traditional medicines.

In the U.S., there are more than 400,000 practitioners (naturopathic physicians, nurse practitioners, chiropractors, herbalists, acupuncturists, registered dieticians) operating today, with expectations for the field to keep expanding. The Campus Co team has deep experience and reach in the practitioner-nutraceutical market where it has helped brands achieve double-digit growth.

Sibannac plans to launch its flagship brand on two popular practitioner sales and education platforms that reach 85,000+ practitioner accounts and millions of patients.

If Sibannac meets its goal of generating its first full quarter of revenue in Q3, investors and analysts will get an opportunity to explore Wall Street metrics for placing a value on the company. What that will look like is up in the air at this moment, but it would seem unlikely that it would be as low as the $3.0 million of SNNC’s current market cap.

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Sibannac, Inc. (OTCPK: SNNC) Full Corporate Write-Up: Click Here.

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