Auto Firm Accelerates Into Crypto Treasury With Bold Leadership Move

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Friday, September 19, 2025

As digital assets cement their role in mainstream finance, more corporations are exploring strategies to diversify balance sheets with cryptocurrencies. The move is no longer just for fintech or blockchain natives, industrials and manufacturers are beginning to leverage crypto treasuries to hedge against inflation, enhance liquidity, and tap into new sources of value creation. With institutional adoption of Bitcoin, Ethereum, and other leading tokens surging, the corporate embrace of crypto is becoming a defining trend of the mid-2020s.

Shares of Chijet Motor Company, Inc. (NASDAQ: CJET) are flying high Friday after the automaker announced the appointment of blockchain veteran Jason Miller as Chief Operating Officer. Miller will oversee Chijet’s overhaul of its digital asset strategy, which includes integrating Bitcoin, Ethereum, and Solana into the company’s balance sheet. The news has ignited investor enthusiasm, with shares jumping more than 160% in morning trading to $0.26.

Miller brings over 20 years of leadership in blockchain, digital identity, and Web3 technologies. He has held senior strategy roles at blockchain and AI firms, advised decentralized autonomous organizations (DAOs), and worked with global media and technology leaders on digital transformation. His expertise in digital asset custody, DeFi participation, and treasury management uniquely positions him to guide Chijet through its transition.

CEO Melissa Chen emphasized that Miller’s appointment will help establish a robust presence in digital asset custody and wallet solutions, areas gaining momentum as institutions increase their crypto exposure. She noted that the company expects to benefit from regulatory developments and rising demand for dependable cryptocurrency strategies in corporate finance.

The company also unveiled a roadmap for its new Digital Currency Treasury Strategy. In the fourth quarter of 2025, Chijet plans to make its first acquisitions of Bitcoin and Ethereum. In the first quarter of 2026, it will launch a comprehensive framework for treasury management, including risk controls and yield optimization. By the second quarter of 2026, the company intends to explore staking and DeFi participation to generate additional returns from its holdings.

“Companies that move decisively into digital asset treasury management are being rewarded with extraordinary shareholder returns,” said Miller. “Chijet is seizing the chance to lead in this corporate finance evolution, leveraging blockchain technology to strengthen its balance sheet and create long-term shareholder value.”

While the company’s core business remains the development and manufacture of traditional and new energy vehicles (NEVs), the addition of a blockchain-focused treasury strategy represents a major diversification. With existing large-scale manufacturing bases in Jilin and Yantai, China, Chijet aims to combine its industrial expertise with a forward-looking approach to financial management.

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