In the decade after the first iPhone was released in 2007, mobile gaming experienced annual growth in the double digits. There are no signs of popularity waning. At $70.3 billion, mobile gaming accounted for more than half of all gaming revenue worldwide in 2018. To lend some color, that was about 70% more than total box office revenue generated last year.
Strategy games that involve vigilance in completing tasks to unlock rewards are particularly popular, such as Supercell's Clash of Clans, which had a banner month in April. Supercell, majority-owned by Tencent after the Chinese firm bought an 84.3% stake for $8.6 billion in 2016, raked in $71 million in revenue last month after successfully introducing its new Gold Pass and season challenges.
ZoomAway Travel Inc. (TSX-Venture:ZMA) (OTC:ZMWYF) is looking to capitalize on the accelerating trend in mobile gaming by blending it with its legacy business of reservation portals, hospitality, advertising and location-based technologies in a new concept game coined “ZoomedOUT.” The company’s development team at Zero8 Studios is building the game using proven (and addictive) gameplay mechanics and cutting-edge location driven game technologies.
Location-based, or "mapping," technologies hit the mainstream public with the unprecedented success of Pokemon Go in 2016. Within two years from launch, players worldwide had shelled out an estimated $1.8 billion playing the game, led by the U.S. at roughly $607 million.
In a similar lane, geocaching is a popular activity where GPS receivers are used to hide and find containers (geocaches) at different locations throughout the world. The activity has a cult-like following with more than three million geocaches hidden across 191 countries on all seven continents.
ZoomedOUT is designed as the convergence of games like Clash of Clans and Pokemon Go, blended with other popular mobile games and apps today, such as Adventure Capitalist, Jurassic World Alive, Yelp (NYSE:YELP), Trip Advisor (NASDAQ:TRIP), Groupon (NASDAQ:GRPN) and Expedia (NASDAQ:EXPE).
Picture if you will, a game where buildings, points of interest and whole cities can be conquered either virtually and physically (or a combination), unlocking rewards for the players as they move through the game. This unique concept means that players can literally visit local businesses to expedite the conquering process.
For instance, players need lodging resources within the game. Business, (i.e. hotels, AirBNB rentals, etc.) can partake in marketing their services to gamers physically located within their region. The players not only benefit monetarily from rewards or discounts to book a reservation and stay at the location but within the virtual world of ZoomedOUT as well, where the credits are collected to more quickly dominate a city.
Thinking of taking a trip? Players will be incentivized to visit advertisers in the ZoomedOUT ecosphere for many different types of resources, such as gas stations, restaurants, hotels, groceries and more. The opportunity here in marketing to the devout geocaching community is particularly attractive.
Players (either individually or as part of a group) can also complete tasks and collect resources more quickly via in-app purchases.
Companies can change advertising strategies as they see fit and based upon their subscription package with ZoomedOUT. Packages range from free, which are essentially a basic Maps identity, to VIP, which allows the business to utilize traditional ad tactics found in a city (e.g. billboards, airplane banners, blimps), in addition to creating a dynamic storefront for the purpose of creating attention and bringing in patrons.
Planned for official release in 2020, ZoomedOUT is an innovative blend of marketing, gaming, and hospitality that has some large upside potential for ZoomAway Travel to expand its core business with next-generation technology. ZMA management estimates that within 24 months revenue could range from $253,000 (worst case) to $3.7 million (best case) monthly. As it must do from a legal standpoint, the company emphasizes any projections are merely estimates because the game is not yet completed or launched. However, for a company with a market capitalization of C$1.27 million (US$943,000), there is plenty of room to grow long legs even with the most conservative of estimates.
More information on ZoomedOUT; including the game’s concept, game mechanics, 3D maps, financial metrics and more can be viewed by clicking here.