$0.19 Stock Aiming To Disrupt Two Multi-Billion Dollar Markets

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Wednesday, August 11, 2021

You might think that companies do all their research and development internally, but that is not always the case. In fact, companies frequently look outside their own walls to get an unbiased perspective and actionable insight on the user experience. There are companies that specialize in providing that feedback through a database of users testing everything from consumer goods to websites to app user interfaces.

In the world of marketing, “big data” is the buzz phrase. Big data also plays a role in R&D, but it cannot be overlooked that data only goes so far. Consumers are people and their interaction cannot be replicated by simply inputting data. To that point, consumer reactions are instrumental in targeting marketing too.

Companies like the aptly named UserTesting understand this and have built their business by offering brands an opportunity for empathy-driven ROI via a robust platfom to collect an array of user feedback in several formats (e.g. surveys, videos, etc.) from any specific demographic. The videos – which UserTesting calls “Consumer Experience Narratives (CxNs) – are particularly interesting insomuch that brands can watch people interact with their product for the first time, getting an authentic view of their body language and voice inflection that would never be captured in written responses. Major brands like Microsoft, Sony, Samsung, Lowes, Patagonia, Domino’s and Grammarly trust UserTesting and its platform to get a first-hand view of what users are thinking.

Royal Wins Corporation (CSE: SKLL), a digital games studio pioneering skill game wagering and betting on mobile casual games, has now joined those brands in working with UserTesting. Royal Wins is disrupting the market by redefining how users win real money and cash jackpots in games of skill, rather than the algorithmic methods used for centuries where pure luck decides the winner. Royal Wins flagship product is the gaming app Kash Karnival, which includes about three dozen unique games.

Royal Wins intends to employ UserTesting’s platform to accelerate testing new games and user interface developments by opening their pipeline of products to potential users throughout the world. Toronto-based Royal Wins also plans to use feedback to optimize marketing materials and strategies at scale.

“We might not speak Hindi or Filipino or Portuguese at Royal Wins, but a good portion of our users do,” said Justin Wei, Head of Digital Marketing at SKLL, in a press release. “UserTesting is allowing us to bridge language barriers and to incorporate our users' feedback earlier in our product development cycle.” Wei added that the insight can further be used to modify existing Kash Karnival products in a constantly evolving marketplace.

“While quantitative data is important to our marketing funnel, qualitative data is equally important in identifying needs and providing solutions,” added SKLL CTO Lukie Ali.

Royal Wins is aggressively working on polishing its product and optimizing both user experience and marketing efforts. The new relationship with UserTesting comes a week after Royal Wins partnered with Appsflyer, an industry leader in website and mobile app attribution, a move that SKLL President and CEO Peter Gan said will ensure championing the channels that yield the best results and help identify the channels that need improvement.

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Royal Wins Full Corporate Write-Up: Click Here.

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