Zacks Industry Outlook Highlights Willis Towers Watson Public, Aon, Arthur J. Gallagher and Brown and Brown

For Immediate Release

Chicago, IL – August 14, 2026 – Today, Zacks Equity Research discusses Willis Towers Watson Public Limited Company WTW, Aon plc AON, Arthur J. Gallagher & Co. AJG, and Brown and Brown, Inc. BRO.

Industry: Insurance Brokerage

Link: https://www.zacks.com/commentary/2974114/4-stocks-to-watch-from-the-thriving-insurance-brokerage-industry

The Zacks Insurance Brokerage industry is expected to benefit from better pricing, prudent underwriting, rising demand for insurance products, and global expansion, which, in turn, have been driving revenues. The fast-paced consolidations in this traditionally fragmented industry are expected to benefit Willis Towers Watson Public Limited Company, Aon plc, Arthur J. Gallagher & Co., and Brown and Brown, Inc..

Increased digitization should help the industry improve its basis points, scale, and efficiencies.

About the Insurance Brokerage Industry

The Zacks Brokerage Insurance industry comprises companies primarily offering insurance and reinsurance products and services. Insurance brokers serve as intermediaries between clients and insurance providers, act on behalf of their clients and offer advice, keeping in mind clients' interests against brokerage fees. Their business is directly linked to clients’ level of business activity. Some of these companies also provide risk management, third-party administration and managed healthcare services. Per a report by Mordor Intelligence, the insurance brokerage market is expected to grow from $359.27 billion in 2026 to $572.47 billion by 2031 at a CAGR of 9.77% during the forecast period (2026-2031). Accelerated digitalization should help in the smooth functioning of the industry.

3 Trends Shaping the Future of the Insurance Brokerage Industry

Increased Demand for Products to Drive Revenues: Rising demand for insurance products is a key revenue driver for the brokerage insurance industry, supported by increasing awareness of risk protection, evolving regulatory requirements and growing economic activity. Businesses and individuals are seeking broader coverage across property, casualty, health, cyber, employee benefits, and specialty insurance products to safeguard against financial uncertainties. Higher insurance penetration, rising commercial activity, and increased demand for customized risk-management solutions are creating opportunities for brokers to expand their client base and policy volumes. 

Additionally, inflationary trends and higher insured asset values often lead to increased premium levels, which can boost commission and fee income for brokerage firms. Brokers are also benefiting from cross-selling opportunities and growing demand for advisory services, positioning the industry for sustained revenue growth over the long term.

Mergers and Acquisitions: Mergers and acquisitions play a significant role in shaping the brokerage insurance industry, enabling companies to expand market presence, diversify product offerings, strengthen distribution capabilities and achieve operational efficiencies. Insurance brokers increasingly pursue acquisitions to broaden geographic reach, gain access to niche markets and enhance expertise across commercial, employee benefits, wealth management, and specialty insurance lines. Consolidation also helps firms achieve economies of scale, improve bargaining power with insurers and deepen customer relationships through cross-selling opportunities. 

Additionally, acquisitions of technology-focused firms and InsurTech companies are accelerating digital transformation, helping brokers improve customer experience, data analytics, and operational efficiency. In a fragmented brokerage landscape, strategic M&A remains a key growth driver, allowing companies to boost revenues, strengthen competitive positioning and create long-term shareholder value.

Increased Adoption of Technology: The brokerage insurance industry is increasingly adopting technology to streamline operations, improve customer engagement, enhance underwriting precision, and drive profitability. Insurance brokers are leveraging artificial intelligence (AI), machine learning, predictive analytics, cloud computing, and automation to optimize policy administration, claims processing, and risk assessment. Digital platforms and self-service tools are improving customer experience by enabling faster quotes, seamless policy purchases, and personalized insurance solutions. The integration of data analytics and telematics is aiding insurers in better evaluating risk and tailoring pricing strategies. Moreover, technology-driven efficiencies are reducing operating costs and enabling brokers to strengthen cross-selling and client retention.

Zacks Industry Rank Indicates Bright Prospects

The Zacks Insurance - Brokerage industry is housed within the broader Zacks Finance sector. It carries a Zacks Industry Rank #77, which places it in the top 31% of more than 246 Zacks industries.

The group's Zacks Industry Rank, which is basically the average of the Zacks Rank of all the member stocks, signifies encouraging near-term prospects. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.

The industry’s positioning in the top 50% of the Zacks-ranked industries is the result of a positive earnings outlook for the constituent companies in aggregate. Looking at the aggregate earnings estimate revisions, it appears that analysts are upbeat about this group’s earnings growth potential. The industry’s earnings estimate has declined 7% for 2026 in a year.

Before we present a few securities and exchange stocks worth considering for your portfolio, let’s take a look at the industry’s recent stock-market performance and valuation picture.

Industry Underperforms Sector and S&P 500

The Insurance Brokerage industry has underperformed its sector and the Zacks S&P 500 Composite over the past year. The stocks in this industry have lost 14.9% in a year against the Finance sector’s growth of 13.4% and the Zacks S&P 500 Composite’s appreciation of 21.8%. 

Current Valuation

On the basis of a trailing 12-month price-to-book (P/B), commonly used for valuing insurance stocks, the industry is currently trading at 3.52X compared with the Zacks S&P 500 Composite’s 7.34X and the sector’s 4.5X.

Over the past five years, the industry has traded as high as 8.56X, as low as 2.85X and at the median of 6.92X.

4 Insurance Brokerage Stocks in Focus

We are presenting one stock from the space currently carrying a Zacks Rank #2 (Buy) and three stocks carrying a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Willis Towers Watson: Based in London, the United Kingdom, Willis Towers Watson, with a market capitalization of $31.60 billion, is a leading global advisory, broking and solutions company. New business wins and renewals, higher levels of retirement work, strong client retention, strong software sales, strategic buyouts, and effective capital deployment bode well for growth. Willis Towers’ growth strategy remains centered on sustainable revenue growth, mix improvement, and operating margin expansion. Management expects target-specific adjusted operating margins of nearly 30% at the enterprise level, approximately 35% in Health, Wealth & Career and around 30% in Risk & Broking in 2028.

Earnings for this insurance broker have grown 8.3% in the past five years. The expected long-term earnings growth rate is 17.6%, better than the industry average of 14.4%. The Zacks Consensus Estimate for 2026 earnings indicates a year-over-year increase of 15.7%. The consensus estimate for 2026 earnings has moved 1.6% north in the past 30 days. WTW has a solid track record of beating earnings estimates in each of the last four quarters, with an average being 3.88%. The stock has gained 1.7% over the past year.

Arthur J. Gallagher: Headquartered in Itasca, IL, Arthur J. Gallagher, with a market capitalization of $65.48 billion, is the world’s largest property/casualty third-party claims administrator and the fourth largest among insurance brokers (based on revenues). AJG is poised to benefit from the growing contribution of its Brokerage and Risk Management segments. This, in turn, is driving organic revenues.

Given the number and size of its non-U.S. acquisitions, this insurer expects an increase in international contribution to total revenues. New business production and retention bode well for consistent growth. AJG expects total company organic growth of 6%, brokerage at 5.5% and risk management at 9% in 2026. AJG projects 2026 to be another year of excellent organic growth. Management cites a strong new business pipeline and improved premiums in reinsurance, retail, bond and specialty businesses as drivers.

Earnings of Arthur J. Gallagher have grown 18.1% in the past five years, better than the industry average of 13.9%. The expected long-term earnings growth rate is 14.6%. The Zacks Consensus Estimate for 2026 earnings indicates a 24.2% year-over-year increase. The consensus estimate for 2026 earnings has moved 0.4% north in the past 30 days. This insurance broker has beaten earnings estimates in two of the last four quarters, while missing in one and matching in one. The stock has lost 13.4% over the past year.

Aon: Dublin, Ireland-based Aon, with a market capitalization of $74.74 billion, offers risk management services, insurance and reinsurance brokerage, human resource consulting and outsourcing services worldwide. Aon benefits from disciplined cost control, restructuring initiatives and focused capital deployment, which are improving efficiency and scalability. Strategic acquisitions, selective divestitures and partnerships have expanded its global footprint and lifted return on capital.

Earnings of Aon have grown 10.5% in the past five years, while the expected long-term earnings growth rate is 10.2%. The Zacks Consensus Estimate for 2026 earnings indicates an 11.6% year-over-year increase. The consensus estimate for 2026 earnings has moved 0.2% south in the past 30 days. This insurance broker has a solid track record of beating earnings estimates in each of the last four quarters, with an average of 2.72%. The stock has lost 5% over the past year.

Brown & Brown: BRO, with a market capitalization of $23.77 billion and headquartered in Daytona Beach, FL, markets and sells insurance products and services primarily in the United States, as well as in London, Bermuda and the Cayman Islands. Brown & Brown’s impressive growth is driven by organic and inorganic means across its segments. Higher core commissions and fees, profit-sharing contingent commissions, guaranteed supplemental commissions, and investment income should continue to drive revenues. Growth from all lines of business through a combination of improving new business, solid retention, rate increases and modest exposure unit expansion will continue to drive the growth momentum going forward.

Earnings of Brown & Brown have grown 19.2% in the past five years, better than the industry average. The expected long-term earnings growth rate is 4.5%. The Zacks Consensus Estimate for 2026 earnings indicates a 5.6% year-over-year increase. BRO has a solid track record of beating earnings estimates in three of the last four quarters and missing in one, with an average of 5.04%. The stock has lost 25.9% over the past year.

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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance  for information about the performance numbers displayed in this press release.

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